Phuket was one of Thailand’s first resort destinations, meaning there’s plenty to see and do, especially if you're willing to venture past the main strips.
The island has its own unique cultural attractions and character that ensure visitors keep returning year after year. The food, for example, provides a little extra kick as dishes here are often spicier than in the rest of Thailand. (But don’t despair if heat isn’t your thing; Phuket is built on catering to the tastes of tourists from all over the globe—you'll find somewhere to suit all tastes.)
When it comes to natural beauty, Phuket also delivers. In the south, you can see the incredible limestone karsts—awe-inspiring rock formations that tower out of the water—or, if you’re feeling bold, you can venture into the jungle in the north for beautiful scenery and wonderful wildlife.
It makes a great base for a spot of island hopping, too. Some authentic and traditional Thai experiences can be found on one of the nearby islands, like Ko Yao Noi, from which you can explore the wonderful bay of Ao Phang Nga. And afterwards, you can return to your welcoming accommodation.
Whether it’s incredibly cheap huts, basic apartments, or large mid-range hotels, the island’s hotel offering has something for everyone. The villa-based lodging options offer the wow factor, with many lining the shore or offering private pools. These properties often provide a sanctuary away from the bustle of the party towns such as Patong or Kata.
That said, there are great options in the central towns, where clean, spacious, and functional lodging can be found, providing an ideal base for exploration of Phuket. But what is virtually guaranteed across all property types and budgets is the traditional and world-renowned Thai hospitality; the warm welcome never comes at an extra cost.