OUR RUGBY SPONSORSHIPS
We strive to reflect the core values of the game and enrich the experiences of rugby fans across the globe. Our commitment to rugby is showcased by our growing number of sponsorships, including becoming the first Worldwide Partner of Rugby World Cup 2011.
We first sponsored the RWC 2007 in France as a Tournament Sponsor, and continued this partnership by signing an agreement for both Rugby World Cup 2015 and 2019, held in England and Japan respectively.
We have also been the Title Sponsor of the Emirates Airline Dubai Rugby Sevens for over 20 years, and a proud sponsor of the Cape Town Sevens.
We can be found at the centre of action at every international rugby match through our sponsorship of the IRB’s elite panel of referees – who always take to the field in their ‘Emirates Fly Better’ uniform.
Our support for Rugby World Cup kicked off in France in 2007, and soon after we became a Worldwide Partner for Rugby World Cup 2011, 2015 and 2019.
We’ve also extended our sponsorship of the International Rugby Board’s (IRB) match officials. And for the first time in Rugby World Cup (RWC) history World Rugby's elite panel of referees and officials take to the field in their Emirates Fly Better uniform at every international match.
Since the inception of RWC in 1987, no brand has ever featured on the uniforms of players or match officials. Through our sponsorship the World Rugby referees, we’re at the center of every international rugby match. The elite pool of officials who take charge of the sport’s biggest matches wear Emirates on their shirts, ensuring we are with them at the heart of the action on the field, and on the sidelines too.
As long-term supporters of rugby in Dubai, we have sponsored the Emirates Airline Dubai Rugby Sevens for over 20 years. The tournament is now firmly established as one of the best on the HSBC Sevens World Series circuit.
In the Emirates Airline Dubai Rugby Sevens’ 50-year history, we have been the event’s Official Sponsor since 1988. As the first stop on the nine-leg HSBC Sevens World Series, the Emirates Airline Dubai Rugby Sevens brings over 3000 rugby players and over 100,000 spectators through the gates at The Sevens, Dubai’s Emirates-sponsored premier sports and events venue.
We’re also proud to sponsor the Cape Town Sevens.