OUR TENNIS SPONSORSHIPS
Our tennis portfolio now includes some of the most high-profile events on the ATP and WTA tours, including three of the four Grand Slams.
As part of our sponsorship of the US Tennis Association (USTA), we became the Official Airline of the US Open, starting in 2012.
We’ve kicked off the tournament with engaging activities for fans, including tennis clinics with the sport’s legendary players. We have also hosted a number of guests in the Emirates Luxury Suite, including celebrities such as Jason Sudeikis, Olivia Wilde, Jessica Biel and Naomi Campbell, as well as tennis greats Michael Chang, Rod Laver, Mats Wilander and Billie Jean King.
We strengthen our involvement in tennis around the world as Premier Partner and Official Airline of the ATP Tour.
As part of our agreement with the ATP Tour, which was first signed in 2013, we became Premier Partner of the ATP Tour, as well as Official Platinum Partner of the season-ending Nitto ATP Finals. With global marketing rights and exposure through iconic on-court net branding at 60 tournaments worldwide, we are able to engage with tennis fans around the world and showcase our unrivaled hospitality.
We’re proud to be the Official Partner of the Roland Garros tournament, the premier clay tennis tournament in the world and the second of the four annual Grand Slams.
Roland Garros is our third tennis sponsorship in Europe after the Internazionali BNL d'Italia (Italian Open) announced in 2012 and the Barcelona Open revealed in March 2013, which are now both part of the ATP Tour.
As part of our five-year agreement, our identity is prominently displayed at the Centre Court Philippe-Chatrier and Suzanne-Lenglen court, as well as on panels on competition courts. In addition to a private lounge for our guests at the Roland Garros Village and boxes within the courts, we also have a dedicated area to welcome the general public in the RG Lab, the popular Fan Zone area.
We’re delighted to have a long-standing relationship with the Dubai Tennis Championship, the region’s premier tennis event.
Also known as the Dubai Duty Free Tennis Championships, we’ve supported the tournament since its inception in 1993. The annual tournament is played on the hard courts of the Dubai Tennis Stadium which has since become a magnet for people seeking entertainment in Dubai. It was only in 2001 that the women’s Dubai Tennis Championships was added to the overall event schedule.
The two-week Dubai Tennis Championships is hosted in late February and early March, with the first week being the women’s tournament and the second week the men’s tournament. It is an important event for the elite tennis players with it holding Masters 500 status on the ATP Tour and a Premier Event on the WTA Tour.
Our Grand Slam partnership with the Australian Open began in 2015, reflecting our commitment to tennis and our ambition to promote Australia as a travel destination. The Australian Open is a first-class sporting event that draws fans from all over the world to Melbourne, and millions more watch at the edge of their seats in their own homes.
The agreement also includes sponsorship of the Australian Open Series, which leads up to this first Grand Slam event of the year. Rebranded the Emirates Australian Open Series, we are now partner to all five marquee events held ahead of the Australian Open: Hopman Cup (Perth), Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge (Adelaide).