OUR CRICKET SPONSORSHIPS
Cricket offers us a strong synergy in terms of the key cricket-playing nations and our major route networks across Asia, Australasia and the UK, providing us with a powerful platform to connect with fans and communities.
We’re proud to be associated with the International Cricket Council (ICC) and all their major events, including the ICC Men’s Cricket World Cup, ICC Women’s Cricket World Cup, Men’s T20 World Cup, Women’s T20 World Cup, ICC Under 19 Cricket World Cup, ICC Men’s T20 World Cup Qualifier, and the ICC Men’s Cricket World Cup Qualifier. Our partnership with the ICC also sees us featured on the official kit of the ICC Panel of Umpires and Referees.
We’ve been the main sponsor of the Emirates Elite ICC Panel of Umpires and Referees since 2002. The panel officiates all three formats of the game - Test Matches, One Day Internationals and T20 Internationals around the world. Together with branding that has helped us achieve widespread visibility and media exposure to cricket fans around the world, we also transport umpires and referees to international events as the Global Partner of the ICC.
Our partnership with the Durham County Cricket Club began in 2010, with an agreement to become the Official Shirt Sponsor of their limited over team, the Durham Dynamos. The agreement gave us naming rights to Durham’s Riverside Stadium, now known as the Emirates Riverside.
Durham Dynamos is one of the leading teams in the Twenty20 format of the game, which has seen a massive growth in popularity in the UK in recent years. The association with Durham Country Cricket Club provides Emirates with a platform to engage cricket fans across the UK and especially in the Northeast of England, an important region for Emirates with its daily flights from Newcastle.
We’ve also launched the Durham Lancashire Emirates Trophy, which both Durham CCC and Lancashire CCC compete for in the English Twenty20 league.
In 2013 we signed a ten-year sponsorship deal to be the official naming rights partner of one of England’s most historic and premier cricket grounds, Old Trafford. This ground-breaking naming rights partnership has helped position Emirates Old Trafford as a world-renowned sports, conference & events and music venue, regularly attracting visitors from all over the world.
The world-famous cricket ground has been the home of the Lancashire County Cricket Club for more than 150 years. And with the naming right partnership, we also became the shirt sponsor of Lancashire’s NatWest T20 Blast team, who won the title for the first time in 2015.