Emirates announces sponsorship of the New ‘Water, Fire & Light’ extravaganza in Dubai

9 January 2013

DUBAI, U.A.E., 9th January 2013: Emirates says ‘Hello’ to 2013 with a one-of-a-kind sponsorship with Emaar Properties in the heart of Dubai, that celebrates cultural diversity and artistic expression. Drawing inspiration from the elements, the Emirates–sponsored ‘Water, Fire & Light’ lake show is a visual spectacle that residents and visitors to Dubai can enjoy at Burj Lake in Downtown Dubai. The show, which was part of the Downtown Dubai New Year’s Eve Gala, will be held until February 4, 2013, every day at 8 PM and 10 PM.

Set against the backdrop of the iconic Burj Khalifa, the world’s tallest building, the ‘Water, Fire & Light’ lake show was first debuted at Downtown Dubai’s New Year’s Eve Gala and narrates the story of cultural elements across the world coming together in Dubai in celebration of unity and friendship. The show is a multimedia spectacle featuring live performances, and the water, fire and light shows on The Dubai Fountain, and is beamed on a 210-long mega screen and several water platforms with semi-transparent screens.

“The lake show Water, Fire & Light adds another facet to the already diverse cultural calendar in Dubai, and is an affirmation of its position as a leading destination for both tourism and events,” said Sheikh Majid Al Mualla, Senior Vice President – Commercial Operations, Emirates. “The show is a reflection of Dubai’s cosmopolitan spirit, and is a perfect complement to the city’s growing ambitions of driving economic growth through varied initiatives. In that, we share a similar vision of establishing Dubai as a global city that promotes cultural initiatives along with business growth.”

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Emirates sponsors new lake show ‘Water, Fire & Light’, in Dubai

The lake show features 79 artists from around the world who were involved in the production, which was specially produced by the team behind the Beijing and London Olympics, and New Year celebrations in Sydney.

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