Dubai Summer Surprises


Dubai Summer Surprises is an annual shopping festival which was launched in 1998.  The festival is one of the highlights of the city’s summer calendar with residents and tourists flocking to the region to take advantage of the in-store offers within 6,000 participating stores. 

Emirates has been a key sponsor of Dubai Summer Surprises since it was first launched and has been part of its significant success which has seen revenue generated and visitor numbers increase from AED 850 million and 600,000 visitors in 1998 to AED 3.21 billion and 2.1 million visitors in 2009. 

In addition to the shopping experience, the 50 luxury malls involved with Dubai Summer Surprises host entertainment shows, concerts, exhibitions, playgrounds and fun zones meaning the festival offers entertainment for the whole family. 

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