In 2013 Emirates announced a ten-year sponsorship deal to be the official naming rights partner of one of England’s most historic and premier cricket grounds, Old Trafford.
The newly renamed Emirates Old Trafford hosted The Ashes in 2013 and now has guaranteed international cricket for the next four years, including hosting the ICC World Cup in 2019.
The world famous cricket ground has been the home of Lancashire County Cricket Club for over 150 years. In addition to the naming right partnership, Emirates is also the shirt sponsor of Lancashire’s NatWest T20 Blast team who won the title for the first time in 2015.
As well as sport, Emirates Old Trafford is a major concert venue that can accommodate 50,000 people and is also home to three completely unique conference and events facilities as well as a 150 bedroom Hilton hotel from 2017.
The ground breaking naming rights partnership has helped position Emirates Old Trafford as a world-renowned sports, conference & events and music venue which regularly attracts visitors from all over the world.