Emirates, global connector of people, places and passions, and Warrington Wolves have announced a four-year agreement appointing Emirates as Official Airline and Main Sponsor for both the club and the team. The deal is one of the most high-profile partnerships within the sport of Rugby League as well as the biggest in the club’s history.
The announcement was revealed today by Julie Bailey, Emirates District Sales Manager for the North West of England and the Midlands, and Andy Gatcliffe, CEO of Warrington Wolves during a press conference held at the Halliwell Jones stadium in Warrington.
Ms. Julie Bailey, Emirates District Sales Manager for the North West of England and the Midlands said, “The partnership is a natural extension of our existing rugby sponsorship portfolio, and reflects the core values of our purpose to enrich the experiences of rugby fans in the UK. “
“Few sports connect with communities as emphatically as rugby and Warrington Wolves is no exception. Through this sponsorship, we want to pay tribute to the amazing support of the people of Warrington to this team and to the wider north-east region. The deal demonstrates our continued support for the region, showcasing Manchester as a key regional hub for Emirates, offering three daily flights to Dubai, including the flagship A380, onwards to over 130 destinations worldwide, meaning people do not have to travel to London to go wherever they want in the world.”
Warrington Wolves’ CEO Andy Gatcliffe said, “The club has had an association with Emirates for a number of years and greatly appreciates the partnership support. Securing this sponsorship takes us into further exciting times at the club. We pride ourselves on being at the forefront of both the sport of Rugby League and the world of business so to join the likes of sporting giants AC Milan, Arsenal and Formula One shows the desire the club has to reach its full potential and spread the word of both Warrington Wolves and our game.
“We feel privileged to have secured such a high-profile sponsorship and will be proud to carry the name Emirates on our shirts next season and beyond.”
As part of the partnership, Emirates will benefit from significant branding on the home and away shirts as well as within the Stadium and on the Warrington Wolves website.
Emirates boasts a rich rugby heritage with its extensive portfolio of top-class rugby sponsorships; Emirates strives to reflect the core values of the game and enrich the experiences of rugby fans across the globe.
Emirates is the proud sponsor of the Emirates Airline Glasgow Sevens, the penultimate event of the annual Series calendar.
Emirates has been the Title Sponsor of the Emirates Airline Dubai Rugby Sevens for over 20 years and the vibrant tournament has firmly established itself as one of the best on the HSBC Sevens World Series circuit.
In the 15-man game, Emirates is the Title Sponsor of the Emirates Western Force, competing in the Southern Hemisphere’s Super Rugby competition.
Emirates can also be found at the epicentre of every international rugby match through sponsorship of the IRB’s elite panel of referees – who always take to the field in their ‘Fly Emirates’ kit.