It began with the Dubai Desert Conservation Reserve (DDCR). Working alongside the Dubai Government, Emirates established this reserve to protect critical desert habitat and a variety of endangered species. The DDCR was also the first conservation area officially protected in the UAE, with a constitution and environmental law dedicated to ensuring its status as a nature reserve.
The DDCR takes up a massive 225 square kilometres, or about 5% of Dubai’s total land area, and also includes a leading conservation-based luxury resort. In addition to protecting several endangered large mammal species such as the Arabian oryx, the DDCR is a major contributor to both local scientific research and conservation efforts.
100% of all visitor revenue from the DDCR is spent on conversation and wildlife care, with Emirates also sponsoring a dedicated conservation team of ecologists and wildlife specialists.