OUR CRICKET SPONSORSHIPS
Cricket offers us a strong synergy in terms of the key cricket-playing nations and our major route networks across Asia, Australasia and the UK, providing us with a powerful platform to connect with fans and communities.
We’re proud to be associated with the International Cricket Council (ICC) and all their major events, including the ICC Men’s Cricket World Cup, ICC Women’s Cricket World Cup, Men’s T20 World Cup, Women’s T20 World Cup, ICC Under 19 Cricket World Cup, ICC Men’s T20 World Cup Qualifier, and the ICC Men’s Cricket World Cup Qualifier. Our partnership with the ICC also sees us featured on the official kit of the ICC Panel of Umpires and Referees.
We’ve been the main sponsor of the Emirates Elite ICC Panel of Umpires and Referees since 2002. The panel officiates all three formats of the game - Test Matches, One Day Internationals and T20 Internationals around the world. Together with branding that has helped us achieve widespread visibility and media exposure to cricket fans around the world, we also transport umpires and referees to international events as the Global Partner of the ICC.
The world famous Old Trafford cricket ground has been the home of Lancashire County Cricket Club for over 150 years. In 2013, a groundbreaking naming rights partnership helped to position Emirates Old Trafford as a world-renowned sports, conference, events and music venue.
We're also proud to be the the shirt sponsor of the Lancashire Lightning T20 team. And as part of our commitment to the club, we seek out the next generation of cricket stars through our Future Flyers programme. Together with Lancashire Cricket, we discover talented young cricketers in the UAE and give them the chance to train and play professionally in the UK.