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Save 30% at Fidenza Village

Enjoy priority access and more

Fidenza Village exclusive for Emirates Skywards members

Designer offers are waiting for you at Fidenza Village - the luxury shopping destination just one hour from Milan.

As an Emirates Skywards member, you’ll get exclusive early access to the Rush Hour offer along with additional member benefits throughout Destination Week. It’s your chance to snap up 30% discounts on the best designer items before anyone else.

How it works

Visit Fidenza Village on 18 September between 2:00pm and 8:00pm to save 30% across selected designer boutiques.

The Fidenza Village Rush hour event takes place on 19 and 20 September. Participating boutiques will be giving 30% off at specific Rush Hour one-hour time slots, which vary by boutique through the day. The boutiques and timings are all kept secret, unless you’re an Emirates Skywards member.

Plan your day of shopping

For most visitors, the boutiques and Rush Hour times will be a mystery - but you get an exclusive peek at the schedule.

From 14 September, Emirates Skywards members can see all the participating boutiques and the exact Rush Hour time slots when the brand will be giving 30% off over 19 and 20 September. You can plan exactly where and when to shop before the event begins.

Simply show your physical or digital Emirates Skywards membership card at participating boutiques to enjoy the benefits.

Visit the members-only area on the Fidenza Village website to see the boutiques and rush hour timings.

More to enjoy at Fidenza Village

Emirates Skywards members also save an extra 10% across participating boutiques between 18 and 20 September.

You’ll also earn Skywards Miles on eligible purchases at Fidenza Village and across The Bicester Collection Villages in Europe, making every shopping experience even more rewarding.

Find out more about the offers and exclusive partner experiences.

Explore the world while you shop

Join us at Fidenza Village from 14 to 20 September for a unique destination showcase celebrating some of our most popular destinations. Enjoy immersive experiences, sample regional flavours, and get inspired for your next adventure. You can explore the vibrant energy of Dubai, the natural beauty of South Africa, the pristine beaches of Thailand and more.

Emirates Skywards Platinum members can also request access to The Apartment, Fidenza Village's exclusive Private Client Services experience.

About Fidenza Village

Fidenza Village is a luxury shopping destination just one hour from Milan. It’s part of The Bicester Collection and has more than 120 leading fashion, homeware and sportswear brands to explore.

Plan a day out and enjoy shopping, dining and exclusive Emirates Skywards privileges, including early access to offers, additional savings and selected premium experiences.