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We share our customers’ passion for sports, music and the arts. Through our sponsorships in the UAE and around the world, we support their interests and contribute to vibrant communities.


Bringing the world together through sports, arts and culture

Beginning with the first powerboat race held in Dubai in 1987, we’ve gone on to sponsor various sports teams and events, from football and tennis to motorsports and horse racing.

We also connect communities through music, film and literature by sponsoring international symphonies, festivals and performances.

Football is one of the most prominent sports in our portfolio. We have ongoing partnerships with some of the biggest teams in the game and we give fans the chance to be at the heart of the action through unique fan experiences.
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AC Milan
Take a peek at our partnership with one of the oldest and most successful football teams in the world.
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Arsenal FC
Join us in supporting the 14-time FA Cup winners at their home ground, the Emirates Stadium.
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Olympique Lyonnais
With a record of seven French Ligue 1 wins in a row, Olympique Lyonnais is one of the most loved and respected teams in France.
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Real Madrid C.F.
Our continued support for one of the most valuable and successful football teams in Europe.
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S.L. Benfica
We’re thrilled the current Primeira Liga champions wear our promise to Fly Better at every match.
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The Emirates FA Cup
Watch the top teams in English football battle it out at the oldest national competition in the world.
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Etoile Sportive du Sahel
We're cheering on the teams and bringing fans closer to multiple sports in Tunisia as Official Airline of Etoile Sportive du Sahel, including football, basketball, volleyball and handball.
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UAE Pro League
The top professional football league in our home country, the United Arab Emirates.
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Find us at the centre of the action with our extensive portfolio of rugby sponsorships, including being an official Worldwide Partner of the Rugby World Cup, World Rugby Referees and Match Officials.
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We've grown our presence in the world of tennis with a sponsorships that include 60 of the most high‑profile events on the ATP tour, as well as three of the four Grand Slams - the US Open, Australian Open and French Open.
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Horse racing
The sport of kings gets our full support, and we’ve built lasting partnerships across carnivals, governing bodies, stables and marquee races.
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We sponsor over 15 golf events around the world and are one of the most prominent brands within golf.
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Cricket connects us with fans and communities across our network, and we’re proud to sponsor Lancashire County Cricket Club and the historic Emirates Old Trafford ground. We're also proud to be associated with the ICC and ICC Elite Umpires.
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We’ve sponsored UAE Team Emirates since 2017 and support them at every tour, from our home country’s UAE Tour to some of the biggest in the world like the Tour De France.
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We're out on the water with Emirates Team New Zealand and Emirates Great Britain SailGP Team. We're also proud to sponsor the major sailing events, SailGP and America's Cup.
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Australian Rules football
Being Premier Partner of one of the biggest and most famous teams in Australia brings us front and centre of the action at the Melbourne Cricket Ground.
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Arts and Culture
We connect fans with the world’s finest talents in music, the written word and performing arts through meaningful, culturally diverse experiences.
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We've been courtside at the basketball since 1991 through our support for the UAE Basketball Association and we're long-time sponsors of the Dubai International Basketball Championship.
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