FOOTBALL
PHENOMENAL GLOBAL SUPPORT
Arsenal is one of the most successful clubs in English football, having won 3 Premier League titles and a record-breaking 13 FA Cups. Arsenal is one of the most prominently supported clubs in the world with a phenomenal global fan base.
Our relationship with Arsenal FC, which dates back to 2004, will last until the end of the 2024/2025 season. As well as being one of the biggest deals in the history of the game, the agreement extends and deepens one of the strongest and most recognisable partnerships in the world of sport.
We’re also proud to hold the naming rights to Arsenal’s home ground, the Emirates Stadium, a state-of-the-art 60,000-seat arena in North London. The stadium is part of the fabric of the club, and as part of the renewed sponsorship deal, Arsenal’s home will continue to be known as the Emirates Stadium until 2028.
We’re an official partner of The Emirates Cup, an annual two-day pre-season football tournament hosted by Arsenal Football Club. The tournament brings over 100,000 people to Emirates Stadium over the course of a weekend to watch some of the world’s best teams go head-to-head for the Emirates Cup trophy.
Since the inaugural Emirates Cup in 2007, clubs such as Emirates-sponsored AC Milan, Paris St Germain, Hamburger SV and S.L Benfica, as well as hosts Arsenal, have been pitted against the likes of Valencia, Inter Milan and Juventus.
These long-standing partnerships and ventures and their popularity confirm that we’ve found a true world leader to partner with on the international stage.
We love to bring special moments to Arsenal fans around the world. Wherever they’re from, all fans are united as ‘Gooners’. So this 2023 season, we selected one Global Gooner, Adrian Ntwatwa, 33 from Uganda, and flew him via Nairobi to London for the ultimate matchday experience.
Watch the highlights of his amazing weekend at the Emirates Stadium, including a welcome from Gilberto Silva, Arsenal legend and member of the Invincibles squad, an exclusive stadium tour, seeing the players arrive and being pitch-side for their warm up before enjoying the match from some of the best seats in the house.