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We share our customers’ passion for sports, music and the arts. Through our sponsorships in the UAE and around the world, we support their interests and contribute to vibrant communities.


Bringing the world together through sports, arts and culture

Beginning with the first powerboat race held in Dubai in 1987, we’ve gone on to sponsor various sports teams and events, from football and tennis to motorsports and horse racing.

We also connect communities through music, film and literature by sponsoring international symphonies, festivals and performances.

As fellow football supporters, it remains one of the most prominent sports in our portfolio, giving fans worldwide the chance to be at the heart of the action to cheer their favourite teams on.
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AC Milan
Take a peek at our partnership with one of the oldest and most successful football teams in the world.
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Arsenal FC
Join us in supporting the 13-time FA Cup winners at their home ground, the Emirates Stadium.
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Asian Football Confederation (AFC)
Pick your favourites from the forty-seven countries that compete for the title of champion in AFC tournaments across Asia and Australia.
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Olympiacos FC
Count us among the millions of fans of the most successful club in Greek football history.
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Olympique Lyonnais
With a record of seven French Ligue 1 wins in a row, Olympique Lyonnais is one of the most loved and respected teams in France.
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Real Madrid C.F.
Our continued support for one of the most valuable and successful football teams in Europe.
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S.L. Benfica
We’re thrilled the current Primeira Liga champions wear our promise to ‘Fly Better’ at every match.
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The Emirates FA Cup
Watch the top teams in English football battle it out at the oldest national competition in the world.
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Find us at the centre of the action with our extensive portfolio of rugby sponsorships, including being an official Worldwide Partner of the Rugby World Cup, World Rugby Referees and Match Officials, Emirates Airline Rugby Sevens and the Cape Town Sevens.
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Our presence in the world of tennis is constantly growing, with a portfolio that includes 60 of the most high-profile events on the ATP tour, as well as the US, Australian and French Open.
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Horse racing
The sport of kings gets our full support, and we’ve built lasting partnerships across carnivals, governing bodies, stables and marquee races.
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We sponsor over 15 golf events around the world and are one of the most prominent brands within golf.
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Cricket is a powerful platform for us to connect with fans and communities across our network, and we’re proud to be associated with the ICC and ICC Elite Umpires.
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We’ve sponsored UAE Team Emirates since 2017 and support them at every tour, from our home country’s UAE Tour to some of the biggest in the world like the Tour De France.
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Emirates Team New Zealand is the most successful team in recent America’s Cup history and we’ve cheered them on at every race since 2004.
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Australian Rules football
Being Premier Partner of one of the biggest and most famous teams in Australia brings us front and centre of the action at the Melbourne Cricket Ground.
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Arts and Culture
We connect the world’s finest talents in music, the written word and performing arts with fans through meaningful, culturally diverse experiences.
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