Sponsorships

Golf

OUR GOLF SPONSORSHIPS

Proud sponsor of the biggest events in golf

Emirates is one of the leading supporters of major golf tournaments across the globe and is the Official Airline sponsor of 22 events worldwide. As a Partner of the European Tour, nineteen form part of the European Tour International Schedule, and the Race to Dubai of which Emirates is also a sponsor including: South African Open (SA), Hong Kong Open (Hong Kong), Nelson Mandela Championship (SA), Joburg Open (SA), Maybank Malaysian Open (Malaysia), BMW PGA Championship (UK), Nordea Masters (Sweden), Lyoness Open (Austria), the Irish Open (Ireland), BMW International Open (Germany), Alstom Open de France (France), AAM Scottish Open (UK), D+D Real Czech Masters (Czech), Italian Open (Italy), Portugal Masters (Portugal), Perth International (Australia), WGC HSBC Champions (China) and the season ending DP World Tour Championship (UAE).

Beyond the European Tour Emirates sponsors The Emirates Australian Open, The Australian PGA Championship (Australia-Australasian Tour), the Indonesia PGA Championships (One-Asia Tour) and finally the Boeing Classic (USA) on the PGA Champions Tour in America.

ATTRACTING THE WORLD’S BEST

Hong Kong Open

Emirates is proud to be an official partner of the UBS Hong Kong Open, one of the European Tours marquee Asian golf events.

The Hong Kong Open, co-sanctioned by the European Tour and Asian Tour, was founded in 1959, but has been part of the European Tour schedule only since 2001 with the exception of the 2013 season.

With a prize pot of USD 2,750,000, the UBS Hong Kong Open attracts some of the best players from around the world and provides a great platform for Emirates to profile their brand to a global golf audience. Since obtaining European Tour status, the event has been played at The Hong Kong Golf Club in Sheung Shui, New Territories.

The UBS Hong Kong Open, which is hosted annually around November or December, is one of the final tournaments on the European Tour schedule. Over the years, many of the world’s best golfers have won the UBS Hong Kong Open, including Bernhard Langer, José María Olazábal, Greg Norman, Tom Watson, Pádraig Harrington, Colin Montgomerie and Rory McIlroy. In 2012, Spain’s Miguel Ángel Jiménez won the tournament for the third time with a one shot victory over Fredrik Andersson Hed.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, Lyoness Open, the Irish Open, Ballantine’s Championship, the WGC HSBC Champions, the Boeing Classic, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

THE SEASON’S GRAND FINALE

DP World Tour Championship

In September 2012, Emirates strengthened its partnership with The European Tour by renewing its sponsorship of the golf season’s grand finale – the DP World Tour Championship in Dubai.

The DP World Tour Championship is the climax of The Race to Dubai, a season-long competition spanning 46 tournaments played in 25 different destinations across the globe, to decide who Europe’s Number One player is.

In the recent 2013 event, Henrik Stenson hailed a "dream season" as he claimed a historic double by storming to victory in the DP World Tour Championship in Dubai.

Stenson became the first man to win The Race to Dubai and FedEx Cup on the US PGA Tour thanks to a commanding six shot victory at Jumeirah Golf Estates.

The 37 year old carded a flawless closing 64, signing off in style with a tap-in eagle on the 18th, to finish with a tournament-record total of 25 under par, with money list rival Ian Poulter a close second following a 66.

Emirates also sponsors the BMW International Open, Alstom Open de France, Maybank Malaysian Open, Lyoness Open, the Irish Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Boeing Classic, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

GERMANY’S ONE AND ONLY

BMW International Open

Germany is a key market for Emirates, so we are proud to be an official partner of The BMW International Open.

The BMW International Open is one of the marquee events on the European Tour schedule and the only one to be played in Germany. Founded in 1989, the BMW International Open has always been held in Munich and played at the Golfclub München Eichenried. However, from 2012 it was decided that the BMW International Open will alternate between Cologne and Munich.

Ernie Els held off the challenges of Thomas Björn and Alexander Levy to claim victory at the 2013 tournament.

Emirates currently flies into four German airports - Munich, Hamburg, Dusseldorf and Frankfurt. Subsequently, the relationship with the BMW International Open provides an important platform for Emirates to raise awareness and engage with existing and potential customers in Germany.

As part of the tournament programme, Emirates provided children and Golf AG students from the Dontaus-Schule in Pulheim-Brauweiler with an unforgettable experience during the “Emirates Golf Clinic”, receiving coaching tips from golfing superstar Sergio Garcia.

Emirates also sponsors the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, Lyoness Open, the Irish Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Boeing Classic, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

AN EVENT NOT TO BE MISSED

WGC-HSBC Champions

The WGC-HSBC Champions is one of four tournaments with world golf championships status and Emirates is proud to have an association with this prestigious event.

The inaugural tournament was played in November 2005 at the Sheshan Golf Club, Shanghai – where the event still remains. In 2009 the WGC-HSBC Champions was awarded world golf championships status, meaning it’s the fourth tournament to be given that title on the worldwide golf calendar alongside the WGC-Accenture Match Play Championship, the WGC-Cadillac Championship and the WGC-Bridgestone Invitational events.

Outside of the four majors, the WGC-HSBC Champions attracts one of the strongest fields from across the globe. With a prize fund of $7,000,000 and world golf championships status, the WGC-HSBC Champions is one not to be missed on the golfing calendar.

Emirates has been a partner in the event since it became the WGC-HSBC Champions in 2009.

Since its inception, the WGC-HSBC Champions has seen a number of high-profile winners including Phil Mickelson twice, Sergio Garcia, Francesco Molinari, Martin Kaymer and most recently Dustin Johnson.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, Lyoness Open, the Irish Open, Ballantine’s Championship, the Hong Kong Open, the Boeing Classic, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

AUSTRALIA’S PREMIER GOLF EVENT

Emirates Australian Open

Emirates is proud to be title sponsor of The Emirates Australian Open, one of the country’s premier golf events.

Emirates is the title sponsor of the Emirates Australian Open, one of the principal annual golf events on the PGA Tour of Australasia, and also the OneAsia Tour since its formation in 2009. The Emirates Australian Open has been played annually since 1904 and takes place towards the end of each calendar year. The 2013 tournament was staged at the Royal Sydney Golf Club with Rory McIlroy, Adam Scott, Jason Day and Aaron Baddeley just some of the top players in action.

In recent years the winner’s podium has been dominated by home golfers, but prior to their grip on the Stonehaven Cup, it had been won by some of the biggest names in golf. These include Gary Player, Jack Nicklaus, Arnold Palmer, Brad Faxon and Lee Westwood.

2013's tournament saw another European, Northern Ireland's Rory McIlroy, snatch the Emirates Australian Open title from the hands of Adam SCott to claim his first victory of the year.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, Lyoness Open, the Irish Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Boeing Classic, the Thailand Open and the Australian PGA Championship.

SUPPORTING SPORT DOWN UNDER

Australian PGA Championship

The Australian PGA Championship is Australia’s oldest professional golf tournament and Emirates is delighted to be a partner of the event.

The recent renewal of the Emirates sponsorship of the Australian PGA Championship further strengthens the support of golf in the region and indeed of sport in general within Australia.

2013 saw a move away from the fairways of the Hyatt Regency in Coolum, Queensland to the RACV Royal Pines closer to Brisbane. Historically played in late November or early December , the assembled field compete for AUD 1.5 million. In addition to prize money, the winner of the Australian PGA Championship receives the Joe Kirkwood Cup, named after Australian golfer Joe Kirkwood Sr.

The Australian PGA Championship is Australia’s oldest professional tournament, dating back to 1904, and can boast an impressive list of past champions including Gary Player, Seve Ballesteros, Greg Norman, Robert Allenby, Geoff Ogilvy and Peter Leonard.

2013 saw a triumphant return home for Masters Champion Adam Scott.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, Lyoness Open, the Irish Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Boeing Classic, the Thailand Open and the Emirates Australian Open.

A PROUD ASSOCIATION

Lyoness Open

Emirates is the Official Airline of the Lyoness Open and is proud to be associated with the tournament.

Emirates has been the Official Airline of the Austrian Open since 2005. The event, held at the Diamond Country Club in Atzenbrugg, was established in 1990 and was a European Tour event for seven years before joining the Challenge tour in 1997. With an increase in prize money, the event returned to the European Tour in 2006 and the Austrian Open now provides Emirates with a platform to present its high quality services to an international audience.

The 2013 tournament saw Joost Luiten complete his second European Tour victory in style as the Dutchman took the Lyoness Open by two shots.

Luiten shrugged off a shaky start and a one-hour weather delay to card a closing 71 at Diamond Country Club to finish 17 under par and win by two shots from Denmark's Thomas Björn.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, the Irish Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Boeing Classic, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

A SHARED PASSION

Maybank Malaysian Open

Emirates is proud to be the Official Airline for the Maybank Malaysian Open, one of the leading Asian events on the European Tour.

Emirates is proud to include the Maybank Malaysian Open in its impressive sponsorship portfolio of golfing events around the word. The existing sponsorship deal sees the airline named as the event’s Official Airline until 2015, enabling Emirates to communicate with existing and potential customers through their shared passion.

The Maybank Malaysian Open was co-sanctioned with the European Tour in 1999 as part of the latter’s expansion into Asia which began in 1989. Held at the Kuala Lumpur Golf and Country Club, the Maybank Malaysian Open has firmly established itself as one of the leading golf events in the region with a prize fund of USD 2.75 million.

The 2013 tournament held a surprise with Kiradech Aphibarnrat holding off a string of star names to capture his first European Tour title at the Maybank Malaysian Open.

One ahead of former Masters Tournament winner Charl Schwartzel at the start of the day, the 23 year old Thai golfer was joined by, amongst others, three-time Major winner Padraig Harrington and Ryder cup star Edoardo Molinari on a fascinating final day.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Lyoness Open, the Irish Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Boeing Classic, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

OUR FIRST SPONSORSHIP DEAL IN IRELAND

The Irish Open

In 2012, Emirates became the Official Airline of the Irish Open, one of the European Tour’s premier events.

In 2012, Emirates signed its first sponsorship deal in Ireland by becoming the Official Airline of the Irish Open. The three-year partnership further demonstrated Emirates’ commitment to Ireland following the launch of the airline’s daily service linking Dublin and Dubai in January 2012.

Now widely regarded as one of the premier events on golf’s European Tour, the inaugural Irish Open was held in 1927 and has been played at a number of courses across the Emerald Isle. The 2012 tournament was hosted at the spectacular Royal Portrush Golf Club in County Antrim, the first time it had been contested in Northern Ireland for 59 years.

The 2013 event saw the tournament return to Carton House and a sensational return to form for Paul Casey with a brilliant closing round in tough conditions.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, Lyoness Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Boeing Classic, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

FEATURING LEGENDS OF GOLF

Boeing Classic

Emirates is an Official Sponsor of the Boeing Classic, the first US based event added to its impressive portfolio of golf sponsorships.

The Boeing Classic is an Official Event on the PGA TOUR Champions Tour, which features legends of golf aged 50 years or older and is played annually at TPC Snoqualmie Ridge in Snoqualmie, Washington.

Emirates’ sponsorship of the Boeing Classic added the first US based event to its impressive portfolio of golf sponsorships which span the globe. As Official Sponsor, Emirates has a presence at the event through course branding, tournament hospitality, advertising, and on-site activity including an exhibition area and Emirates Youth Clinic.

The 2013 Boeing Classic was won by John Riegger in only his fifth Champions Tour start.

Emirates’ relationship with The Boeing Classic provides a valuable platform to raise awareness and engage with existing and potential US customers, following the launch of the airline’s non-stop service linking Seattle and Dubai in March 2012. The sponsorship deal also further demonstrates Emirates’ commitment to Boeing as the largest 777 customer, and recipient of Boeing’s 1000th 777 aircraft. Emirates currently flies to eight US gateways: Dallas, Houston, Los Angeles, New York, San Francisco, Seattle, Washington, DC and Boston.

Emirates also sponsors the BMW International Open, the DP World Tour Championship, Alstom Open de France, Maybank Malaysian Open, the Irish Open, Lyoness Open, Ballantine’s Championship, the WGC HSBC Champions, the Hong Kong Open, the Thailand Open, the Emirates Australian Open and the Australian PGA Championship.

More information

You might also be interested in…