OUR GOLF SPONSORSHIPS
The DP World Tour (the sponsorship title for the PGA European Tour) holds the biggest golf events around the world featuring the best players in international golf.
We've had a major presence on the course at the tournaments since 2014 as Official Airline Partner. Some of the best known competitions on the DP World Tour Rankings (formerly known as the Race To Dubai) include the Hong Kong Open and BMW International Open. The tour culminates in the DP World Tour Championship in our home city.
We sponsor 21 tournaments and we're the Official Tournament Partner at 14 events. We also sponsor the tour's Virtual Eye - the animated graphics on live TV giving real-time positioning, player performance and statistics. And we bring Emirates Fly Better Moments to fans on the Tour's digital platforms to showcase exciting moments from tournament.
In November, fans gather along the Earth Course at Jumeirah Golf Estates in our home city to watch the top 50 international golfers battle it out in the final showdown of the DP World Tour.
This is the biggest tournament prize on the tour and the season-ending grand finale of the competition that spans over 25 countries and over 40 events.
We're proud to have been Official Partner and Airline of the final stage of the tour since 2009. As well as extensive branding at the event, we showcase our hospitality in our premium chalet. Fans can enjoy activities in the Championship Village and we offer golfers the chance to team up with a pro in the exclusive Rolex Pro-Am. Our cabin crew also take part in the final prize giving ceremony.