ENVIRONMENT

Wildlife and conservation

BREAKING THE SUPPLY CHAIN

United Against the Illegal Wildlife Trade

Many wild animals are under extreme pressure because of an unprecedented spike in the illegal trade of wildlife and wildlife products, which is having devastating consequences in many parts of the world. Emirates believes that the global transport industry, including airlines, can play a significant role to break the supply chain of the illegal wildlife trade, and we’re committing the resources to do our part.

We’ve partnered with United for Wildlife, a global collaboration which unified the efforts of leading wildlife charities under the leadership of His Royal Highness the Duke of Cambridge. We were also one of the founding signatories of the Buckingham Palace Declaration on 15 March 2016, which calls for the entire transport sector to help in bringing an end to the illegal trade in wildlife. We helped to raise awareness of the problem and communicate the need for urgent action by applying special wildlife-themed livery to four of our Airbus A380s.

We then unveiled our fifth A380 with the livery at the traffic roundabout leading to London’s Heathrow Airport – a 1:3 scale model of a real A380. This highly visible site reaches over a million international travellers and their families and friends annually. In addition to our consumer awareness efforts, we’re collaborating with international organisations to train and better equip our ground and cargo staff to detect and deal with illegal wildlife products in transit. And as the required paperwork for movement of some wildlife products is often forged, we also made the decision to ban trophy shipments.

PROTECT AND PRESERVE

Conserving and returning native species to our desert home

It began with the Dubai Desert Conservation Reserve (DDCR). Working alongside the Dubai Government, Emirates established this reserve to protect critical desert habitat and a variety of endangered species. The DDCR was also the first conservation area officially protected in the UAE, with a constitution and environmental law dedicated to ensuring its status as a nature reserve.

The DDCR takes up a massive 225 square kilometres, or 5% of Dubai’s total land area, and also includes a leading conservation-based luxury resort. In addition to protecting several endangered large mammal species such as the Arabian oryx, the DDCR is a major contributor to both local scientific research and conservation efforts.

100% of all visitor revenue from the DDCR is spent on conversation and wildlife care, with Emirates also sponsoring a dedicated conservation team of ecologists and wildlife specialists.

Learn more about the Dubai Desert Conservation Reserve. (opens in a new window)

OUR COMMITMENT TO CONSERVATION

Emirates One&Only Wolgan Valley

After five years of planning, Emirates opened the 1,600-hectare Emirates One&Only Wolgan Valley in October 2009 – one of Australia’s first luxury conservation resorts. Nestled in the Wolgan Valley beneath spectacular sandstone escarpments, this environmentally sensitive resort is in keeping with the unique wilderness of the Greater Blue Mountains World Heritage area in New South Wales – about three hours drive from Sydney. Bordering the Wollemi and Gardens of Stone National Parks, guests enjoy a true wilderness experience during their stay – while still enjoying the finest luxury hospitality.

The resort buildings themselves take up less than 2% of the conservation reserve, and have been designed with green buildings principles in mind – they boast the latest designs to minimise energy and water consumption, such as heat pumps, solar panels and passive ventilation systems. To further confirm this commitment, Emirates was proud to announce that, on opening, Emirates One&Only Wolgan Valley became the first carboNZero©™ certified hotel in the world, and the first carbon neutral resort in the world to be certified through an internationally accredited greenhouse gas programme.

The property is located a short distance from a secret canyon in the Wollemi National Park, in which the Wollemi Pine (Wollemia nobilis) was discovered by an intrepid naturalist in 1994. The Wollemi Pine belongs to a 200-million-year-old plant family, the Araucariaceae, and its discovery in modern times has become one of the most exciting botanical finds of the century. The significance of its discovery has been compared to the equivalent of finding a live dinosaur in the present time. A number of Wollemi Pine specimens have been planted in an appropriate habitat on site, and its distinctive leaves are the basis for the resort’s emblem.

Emirates invested over AUD 125 million into this project to ensure the conservation of the unique biodiversity of this valley and has planted over 175,000 native trees and shrubs across the site. Learn more about Emirates One&Only Wolgan Valley. (opens in a new window)

Transcript

[music playing throughout]

[Emirates’ superjumbo message against illegal wildlife trade]

EMIRATES' SUPERJUMBO MESSAGE AGAINST ILLEGAL WILDLIFE TRADE

[4 united for wildlife themed A380s]

4 'UNITED FOR WILDLIFE' THEMED A380S

[A global collaboration fighting against illegal wildlife trade & poaching]

A GLOBAL COLLABORATION FIGHTING AGAINST ILLEGAL WILDLIFE TRADE & POACHING

[30,000 African elephants are killed every year]

30,000 AFRICAN ELEPHANTS ARE KILLED EVERY YEAR

[3 rhinos are poached daily]

3 RHINOS ARE POACHED DAILY

[Only 3,200 tigers are left in the wild]

ONLY 3,200 TIGERS ARE LEFT IN THE WILD

[1 million pangolins have been poached in the last 20 years]

1 MILLION PANGOLINS HAVE BEEN POACHED IN THE LAST 20 YEARS

[1,000 park rangers have been killed in the last 10 year]

1,000 PARK RANGERS HAVE BEEN KILLED IN THE LAST 10 YEARS

[Emirates “united for wildlife” a380s are flying the flag to create global awareness]

EMIRATES 'UNITED FOR WILDLIFE' A380S ARE 'FLYING THE FLAG' TO CREATE GLOBAL AWARENESS

[4.2 million kilometers flown]

4.2 MILLION KILOMETRES FLOWN

[820 flights since November 2015]

820 FLIGHTS SINCE NOVEMBER 2015

[Visited 34 cities in 16 countries across 5 continents]

VISITED 34 CITIES IN 16 COUNTRIES ACROSS 5 CONTINENTS

[Spread the word and share this video]

SPREAD THE WORD & SHARE THIS VIDEO

[Hashtag whose side are you on]

[Emirates plane takes off]

#WHOSESIDEAREYOUON

[Hello tomorrow, Emirates]

HELLO TOMORROW, EMIRATES

MORE INFORMATION

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