Emirates Official Store debuts 2026 EK FIT and EK TRAVEL collections
Bringing together fashion and function, pieces are designed for active lifestyles and travel
Dubai, UAE, 19 October 2026: The Emirates Official Store has unveiled its latest EK FIT and EK TRAVEL lifestyle collections, just in time for the 10th Dubai Fitness Challenge, and the winter getaway season.
Created for people on the move, the collection is designed around a rich palette of autumnal tones consisting of navy, burgundy and olive, with comfort and style at their core, offering versatile pieces for the gym, everyday wear and travel.
EK FIT is a range of technical performance wear made from lightweight fabric for breathability and includes moisture-wicking properties. Women’s pieces include an assortment of essentials like mid-rise leggings, a fitted long sleeve half zip top with a hidden back pocket and thumb holes, available in navy, olive and burgundy, and a sports vest, available in burgundy and navy.
The men’s collection includes a long sleeve tee, a high-neck half zip top that doubles as a layering piece, and fitness shorts, all in navy, olive and burgundy. The shorts have an inner lining for support, a 7-inch length and an elasticated drawstring waist.
The complementary EK FIT accessories include a navy gym bag, cap and water bottle. The practical waterproof bag has several internal compartments, including a dedicated shoe space. The lightweight, quick-dry nylon cap features perforated mesh back panels that keep dry during intense workouts. The fully insulated stainless steel bottle comes with silicone trims, a leak-proof sip straw and a MagSafe ring that holds a smartphone securely in place.
The EK TRAVEL collection includes relaxed and elevated loungewear made from a supersoft fabric incorporating modal and cotton. The women’s oversized, slightly cropped half zip top, in lightweight stretch-infused modal is paired with matching wide leg pants. The men’s crew neck sweat top and matching straight leg pants have a pleat detail down the centre of the arm and leg, for a polished, tailored look. All casual matching sets are available in navy and olive. The range also includes a unisex oversized tee in a relaxed cotton modal blend, available in burgundy, almond, navy and olive.
With prices starting from AED 110, the collection is available online at emirates.store and at Emirates Official Stores in Emirates Group Headquarters in Al Garhoud, Emirates Group Technology Centre in Deira, the dnata Travel Centre on Sheikh Zayed Road, and at the Emirates World store in Town Centre Jumeirah.
Emirates Skywards members can earn and redeem Skywards Miles on purchases from the Emirates Official Store.