OUR SAILING SPONSORSHIP
Our continued support of world-class sailing
We firmly established our support for sailing in 2004, when we became the naming sponsor of Emirates Team New Zealand. Since then we have also become the Official Airline partner of the 36th America’s Cup presented by Prada, which includes the America’s Cup World Series (ACWS), sponsoring preliminary regattas leading up to the main event in 2021. We are also the Presenting Partner of the ACWS event in the UK.
Emirates Team New Zealand
We have enjoyed memorable journeys with Emirates Team New Zealand since 2004. It’s a relationship based not only on a passion for bringing people together through sport, but on striving for excellence with focus and a vision for success.
The team is the most successful in recent America’s Cup history, winning the oldest trophy in international sport in 1995 and 2000. In 2017 they won the 35th America’s Cup in Bermuda by 7-1 against challengers Oracle Team USA. Emirates SkyCargo, our freight division, transported the team’s racing boat, Aotearoa, from Auckland to Bermuda ahead of the Louis Vuitton America’s Cup competition.
Emirates Great Britain Sail GP Team
We're out on the water with the Great Britain SailGP Team, one of the world’s most successful sailing teams. In February 2023 we announced our partnership as the team’s first-ever Title Sponsor.
Our Fly Better logo appears on the Great British F50 race boat, with prominent branding on the sail, centre of the wing and hull. Our logo also appears on the front and back of the team’s clothing, sailing apparel and equipment.
Emirates Great Britain SailGP Team CEO & Driver is Sir Ben Ainslie, the world's most successful Olympic sailor having won Gold at four consecutive games between 2000 and 2012.
The America's Cup
What started as a sailing race around the Isle of Wight in 1851 has turned into one of the world's biggest and the oldest international sailing competitions. We sponsored the 36th edition of the America’s Cup in Auckland and we're the Global Partner and Official Airline for the 37th event. You'll find us in the Race Villages at the America’s Cup Preliminary Regattas in Barcelona and Jeddah, the Challenger Selection Series, as well as the Cup Match.
We're also flying on the AC37 chase boats and event boats, as well as the official stage and prize giving areas.