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Arts and Culture

formally dressed symphony orchestra playing instruments


Connecting communities through music, film and literature

We’re committed to the growth of global arts and culture through key sponsorships around the world. Our partnerships in Dubai contribute to the vibrant and culturally diverse atmosphere of the emirate. While our international partnerships connect the finest talents with fans in their respective cities and from all over the globe as well.

Australian Symphonies

We’re a proud sponsor of the Australian Symphonies, comprising of the Melbourne and Sydney Symphony Orchestras. Each of these prestigious, internationally-acclaimed orchestras have a strong heritage of providing Australia with world class entertainment. 

This highly valued sponsorship connects us to music lovers throughout Australia and across the globe. While the Australian Symphony Orchestras share our values, high standards of excellence, innovation and quality.

San Francisco Symphony

We’re delighted to be the Official Airline of the San Francisco Symphony, an orchestra that has been an integral part of the city’s arts and culture landscape since 1911. 

Throughout its long history, the San Francisco Symphony has presented over 230 world premieres, commissioned almost 100 new works, and received countless awards for its adventurous programming and commitment to American music.

Emirates Airline Festival of Literature

In partnership with the Dubai Culture and Arts Authority, we became title sponsor of the Emirates Airline Festival of Literature - the Middle East’s largest celebration of the written and spoken word. The Emirates Airline Festival of Literature brings people of all ages together with authors from across the world to promote education, debate and reading. 

The Festival has won numerous awards, including Best Festival at the Middle East Event Awards from 2013-2015, Best Family Friendly Day Out Award at the Time Out Kids Awards 2016 and Favourite Festival at the What’s On Awards 2016.

Emirates Airline Dubai Jazz Festival

As official partner of the Emirates Airline Dubai Jazz Festival, we bring top-level jazz music to the region. 

As one of the Middle East's premier music festivals, the Emirates Airline Dubai Jazz Festival attracts over 30,000 visitors to two stages spread across the Dubai Media City Amphitheatre, with over 12 performances featuring more than 120 international artists. In recent years, the Emirates Airline Dubai Jazz Festival has seen performances from artists as diverse as John Legend, David Gray, ELO, Freddy Cole, Kool and the Gang and James Blunt.

RedFest DXB

We’re proud to be associated with Dubai’s critically acclaimed hit music festival, RedFest DXB. Launched in 2014 with headliners The Lumineers and Jessie J taking to the main stage, the festival is set over two days every February at the Dubai Media City Amphitheatre. In the last five years we’ve been graced by such talents as Demi Lovato, Sean Paul, Mike Posner, The Script, G-Eazy, Bastille, Rita Ora, Kesha, and Fifth Harmony. The DJ sets have some of the biggest names in the industry, including Marshmello, The Chainsmokers and Steve Aoki.

Dubai Summer Surprises

We’re thrilled to be an official partner of Dubai Summer Surprises - a world-renowned annual shopping and entertainment festival. 

Launched in 1998, the festival is one of the highlights of the city’s summer calendar with residents and tourists flocking to the region to take advantage of offers at over 6,000 participating stores. 

As key sponsor of the festival, we’ve been part of its significant success, which has seen revenue generated and visitor numbers increase years after year.

Emirates Air Line

Emirates Airline is a natural expression of our ambition to bring people closer together, and inspire thoughts, ideas, and conversations. As London’s first urban cable car system. It provides a much needed link across the Thames between the boroughs of Greenwich and Newham, assisting in the ongoing regeneration of the area. 

In 2011 we announced our partnership with Transport for London (TFL), which will feature our brand prominently on all 36 passenger gondolas of the Emirates Air Line. The route’s addition to the London Tube map is also the first to feature the sponsoring company’s logo. The cable car will be a conduit for tourists and commuters alike, and will help them discover new areas of London among them, newly regenerated areas such as the rich cultures and vibrant local communities of London's Docklands.