Explore the latest products in our onboard duty free collection. We’ve picked out some of our most exciting pieces, so you can prepare your shopping list before you fly. Shop for watches, jewellery, fragrances, beauty kits and more from fashion houses like Tommy Hilfiger, Roberto Cavalli and Jo Malone. And our articles will help help you look, feel and travel better. Need ideas? Watch our rundown of the top gifts, travel gadgets and bestsellers on the new Inflight Shopping channel on ice.


Magazine makeover

Our revamped, redesigned duty free magazine is bold, bright and better than ever. It’s called Be by Emirates and it’s packed with fashion trends, vibrant photography and the big-name brands you love.

Boutique brands

Explore the best of the fashion boutiques on the pages of Be by Emirates. Flash a new watch from Hugo Boss or get the latest Tom Ford fragrance at duty free prices. There’s smart accessories, travel tech from JBL and Bang & Olufsen, plus make-up and skincare by Benefit, Geurlain and Kiehl’s - some of them exclusive to our flights. Choose from over 140 products and look out for a new collection every six months.

Shop savvy with our special offers

Enjoy a guilt-free treat with our collection of special offers. Get USD 15 off when you buy any two fragrances, including new editions from Creed, Bulgari and Tom Ford. And you can pick from an entire page of special offers on watches, beauty kits and more, with new ones in every edition.
  • Gifts for her

    Treat your leading lady to a special gift. You can find inspiration in our selection of top five gifts for women.
  • Gifts for him

    Never be stuck for ideas for him – check out our top five gifts for guys.

Duty free collection

The Emirates duty free shopping experience is tailored to your travel lifestyle. Shop our selection of classic best sellers and modern new pieces from the comfort of your seat.
  • Tom Ford Ombré Leather

    A new fragrance to share: for men and women, deeply sensual and rich with leather. Eau de parfum, 100ml.


  • Givenchy L’Interdit

    Embrace the thrill of the forbidden with Givenchy’s newest fragrance. Eau de parfum, 80ml.


  • Bvlgari Man Wood Essence

    An ode to the vitality of the city and the lure of a natural escape. Eau de parfum, 100ml.


  • A380 1:250 Scale Expo 2020 Mobility Model Aircraft

    This collector’s model represents mobility, one of the subthemes of Expo 2020 Dubai.


  • Just Cavalli Ladies Glam Chic Watch

    Yellow gold-plated design transforms your look with ultimate glamour. Two-year international warranty.


  • Maserati Potenza Watch

    Love Maserati? The Potenza collection highlights the distinct features of a Maserati car. The dial features the iconic Trident logo on a grille pattern in a stylish rose-gold case, combined with a black silicone strap.


  • Pandora Tree of Love Dangle and Necklace Set

    The chain necklace is sterling silver, while the charm dangle has mixed pink stones.


  • Bang & Olufsen E8 Earbuds

    Features intuitive touch interface that gives you control over your music, calls and more.


  • Ray-Ban Wayfarer Folding Classic Sunglasses

    Wear, fold, unfold and wear again with Ray-Ban’s iconic shades.


  • Travel must-haves

    Shop our range of travel accessories designed to make your trip easy and stress-free.
  • Arrive well-rested

    Get a better night’s sleep. Our cabin crew have picked out our top three products to help you drift off.
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Emirates Official Store

Whether you fancy an inflight product from your latest trip or you’re looking for the perfect Emirates collectible, our official store has a large selection of Emirates merchandise for the comfort-obsessed and avid collectors alike.
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