Emirates pioneers web virtual reality technology on emirates.com

The technology gives customers an immersive 3D 360 degree view of Emirates’ aircraft interiors

Wednesday, July 4, 2018 — Dubai, UAE, 4 July 2018 - Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates onboard product.

This new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.

Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The high-quality 3D generated graphics offer an outstanding render that is close to reality. The immersive experience is now available for the three class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.

The 3D 360 degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard.  This award-winning technology is compatible with all devices without the need for external applications or plugins. The 3D seat models were created in partnership with Renacen who were awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.

Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment.

In addition to the new 3D cabin models, new product videos are available on emirates.com which illustrate the end to end travel experience across all cabins. The videos serve as a guide, giving new customers a clear idea of all the unique features of the Emirates travel experience. Emirates also continues to conduct frequent usability studies with customers and frequent flyers in different geographies to identify further opportunities to enhance its digital user experience. 

Emirates 3D seat models on emirates.com

Emirates pioneers web virtual reality technology on emirates.com
The technology gives customers an immersive 3D 360 degree view of Emirates’ aircraft interiors
The new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
The new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
The technology gives customers an immersive 3D 360 degree view of Emirates’ aircraft interiors
Manna Talib Emirates Public Relations at Emirates Group

About Emirates

Our Media centre contains all of our business updates, including the latest press releases and articles and our contact details.

The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.

We inspire travellers around the world with our growing network of destinations, industry leading inflight entertainment, regionally inspired cuisine and world-class service. Find out more.

Annual reports

You can download the latest annual report or read our previous reports for detailed information on our commercial results and strategies.

Media contacts

Please email us on pr@emirates.com if you want to get in touch with our media team. If you’re a customer and you have a general question about our services or would like some help, please visit our Help centre.