Emirates gives cricket fans a unique cheer
Kolkata, INDIA & Dubai, U.A.E - Tuesday, April 5th 2016: Emirates celebrated the spirit of cricket with a tongue-in-cheek, Bollywood-inspired ‘Welcome On-board’ demo at the ICC World Twenty20 Final between England and West Indies, held at Eden Gardens in Kolkata this past Sunday.
Watch the video at: https://youtu.be/4JfuwuDqjag
A team of 10 Emirates cabin crew members entertained a packed stadium of 66,000 cricket fans, showing them “how to celebrate” when their favourite team hit a Four, a Six or took Wickets, with an impassioned and witty Bollywood-themed routine that took cues from the traditional airline welcome on-board demonstration and cricket umpiring signals.
Commenting on Emirates’ initiative to celebrate the spirit of the gentleman’s game with fans, Boutros Boutros, Emirates’ Divisional Senior Vice-President, Corporate Communications, Marketing and Brand said: “Cricket is a sport that unifies many fans around the world, and Emirates helps connect those fans with their passions. Emirates is a long-time supporter of cricket, and we have an established presence and long-term commitment to our operations in India, which hosted this year’s ICC World Twenty 20 tournament. It therefore made sense to celebrate our passion for the sport, in a way that many of our customers would appreciate and associate with.”
Emirates’ latest initiative in Kolkata is yet another of the airline’s efforts to use sports as a platform to delight, entertain and connect with both enthusiasts of the game, as well as a broader audience across the world.
Emirates airline (www.emirates.com) is a connector of people and places around the globe. Based in Dubai, Emirates is one of the world’s most recognised airline brands through its support of premier sports and cultural events. Emirates has been inspiring travel and facilitating trade between the India and the world since 1985. With 183 flights a week to nine Indian destinations[i], - Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Ahmedabad, Hyderabad, Kochi and Thiruvananthapuram; Emirates connects India to the airline’s network of 150 destinations across 80 countries in six continents. Emirates SkyCargo, the cargo wing of the airline, carries more than 3,000 tonnes of cargo from India to various points across the world every week facilitating various businesses prosper in the country.
On-board its modern and efficient fleet of 251 aircraft, Emirates offers award-winning comfort and service, delivered by friendly cabin crew representing over 130 nationalities. On the ground, Emirates connects millions of people each year through its other operations, including tour operator Arabian Adventures. A multinational and multicultural employer with over 160 nationalities working together, Emirates is committed to connecting people around the globe, and helping them discover, enjoy and share new experiences together.
Emirates currently employs more than 12,500 Indian nationals in a variety of roles across the Emirates Group, including 69 pilots and over 800 Cabin Crew. Emirates offers customised services for the region, which includes local content in leading Indian languages such as Hindi, Bengali, Kannada, Marathi, Malayalam, Tamil, Telugu etc on their in-flight Entertainment System ‘ice’, besides also offering customized Indian meals on all its flights.
[i] As of 2015, Emirates flights to Kozhikode have been suspended until further notice.