Skip to Content

Emirates and Collingwood Football Club renew longstanding partnership

Airline renews partnership after celebrating 20 years as Premier Partner of Australian club

29 May 2019 – Emirates is celebrating the renewal of one of its most enduring and successful sponsorship properties in the Australian market, marking 20 years as the Premier Partner of the Collingwood Football Club.

Formed in 1999, the partnership has been instrumental in delivering excellence to one of Australia’s most famous and widely supported clubs in the Australian Football League.

Barry Brown, Emirates’ Divisional Vice President, Australasia, attributes the longevity of the sponsorship to the nation’s passionate sporting culture and the club’s values and ambitions, reflecting Emirates’ own commitment to the local Australian market for two decades.

“We’re proud to be renewing our partnership with Collingwood Football Club after 20 years as Premier Partner, making it one of our longest standing sports sponsorships globally. It’s a true partnership in every sense of the word and has created opportunities to connect travellers with an iconic Australian club,” said Barry.

“Sport is an incredibly powerful connector of people, bringing them together for moments of success and triumph. The Collingwood Football Club has an abundance of passion and dedication, mirroring Emirates’ commitment to its customers through superior service and a world-class experience,” he added.

Eddie McGuire, Collingwood Football Club President, is grateful for the support Emirates has shown Collingwood FC since becoming the main sponsor of the club 20 years ago.

“The partnership between Emirates Airlines and Collingwood is one of the most significant and enduring in Australian sport. At Collingwood we believe in offering a helping hand to those in need, which is why we will never forget the role our friends at Emirates played in helping Collingwood back on to its feet two decades ago. Side by side ever since, our two organisations have grown and prospered. Today, together, Collingwood and Emirates personify excellence, innovation, ambition with care and professionalism. Twenty years ago, Emirates and Collingwood took flight. Together, they continue to fly first class,” said Mr McGuire.

For two decades the Emirates logo has been proudly displayed on the front and back of Collingwood’s guernseys and shorts during the club’s match day games.

The airline has invested more than $100 million in the Australian market through the arts, community initiatives and sports industry, including the Sydney and Melbourne Symphony Orchestras.

Globally, Emirates’ sponsorship portfolio includes the prestigious Arsenal FC, Formula 1 and the Dubai World Cup.

ENDS

Contact us
Maryam Al Mehairi Emirates Corporate Communications
Maryam Al Mehairi Emirates Corporate Communications
About Emirates

Our Media centre contains all of our business updates, including the latest press releases and articles and our contact details.

The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.

We inspire travellers around the world with our growing network of destinations, industry leading inflight entertainment, regionally inspired cuisine and world-class service. Find out more.

Annual reports

You can download the latest annual report or read our previous reports for detailed information on our commercial results and strategies.

Media contacts

Please email us on pr@emirates.com if you want to get in touch with our media team. If you’re a customer and you have a general question about our services or would like some help, please visit our Help centre.