HORSE RACING SPONSORSHIPS
The Emirates brand has been synonymous with horse racing for many years. As true enthusiasts of the sport, today we are involved in some of the biggest carnivals and races around the world, including the Melbourne Cup Carnival, the Dubai World Cup, the Dubai World Cup Carnival and the Singapore Derby.
You can find us in the biggest carnivals in the region, including the Dubai World Cup.
We’re the official airline of the Dubai World Cup Carnival which culminates with the world’s richest horse race – the Dubai World Cup. The carnival runs from January through March each year at the prestigious Meydan Racecourse, designed to host world-class horse racing. Each night of racing features different events, and on the penultimate day of racing, known as Super Saturday, we’ve partnered with Meydan for a stellar night of prep races for many of the horses looking to compete in the Dubai World Cup.
We’re always expanding our portfolio of races across the globe, which includes the world-renowned Melbourne Cup.
As title sponsor, Emirates has assisted the Dubai World Cup in becoming one of the world’s top racing challenges, and has drawn the attention of millions of enthusiasts around the globe. The meeting, traditionally takes place on the last Saturday of March and is worth a staggering USD 27.25 million. It is not just about the world’s richest race as the entire nine-race programme features the greatest names in racing and the sport’s brightest stars. Welcoming over 80,000 race-goers to the event, the Dubai World Cup sponsored by Emirates airline captivates a world audience and is one of the region’s leading sporting events.
Our partnership with Godolphin has helped turn the Dubai-based horseracing stable into one of the teams to beat around the world.
Godolphin is the global horseracing entity owned by the Maktoum family named in honour of the Godolphin Arabian, one of the three founding stallions of the modern thoroughbred. Established in 1992, the stable has a reputation of excellence and has become the world’s foremost international racing organisation, winning over 250 Group One races in 12 different countries.
As part of Emirates’ sponsorship agreement with Godolphin, the Fly Better logo is displayed on Godolphin’s famous blue silks alongside staff clothing, horse blankets and transport vehicles.