OUR CRICKET SPONSORSHIPS
Cricket offers us a strong synergy in terms of the key cricket playing nations and our major route networks across Asia, Australasia and the UK, providing us with a powerful platform to connect with fans and communities.
We’re proud to be associated with the International Cricket Council (ICC) and all their major events, including the ICC Cricket World Cup, ICC World Twenty20 and the ICC Champions Trophy. Our partnership with the ICC also sees us featured on the official kit of the ICC elite panel of Umpires.
Our partnership with the Durham County Cricket Club began in 2010, with an agreement to become the Official Shirt Sponsor of their limited over team, the Durham Dynamos. The agreement as gave us naming rights to Durham’s Riverside Stadium, now known as the Emirates Durham International Cricket Ground.
Durham Dynamos are one of the leading teams in the Twenty20 format of the game, which has seen a massive growth in popularity in the UK over recent years. The association with Durham Country Cricket Club provides Emirates with a platform to engage cricket fans across the UK and especially in the North East of England, an important region for Emirates with daily flights operating from Newcastle.
We’ve also launched the Durham Lancashire Emirates Trophy, which both Durham CCC and Lancashire CCC compete for in the English Twenty20 league.
We’ve been the main sponsor of the Emirates Elite Panel of ICC Umpires since 2002, when the panel was formed to officiate Test Matches and One Day Internationals around the world.
Together with branding that has helped us achieve widespread visibility and media exposure to cricket fans around the world, we also transport umpires to international events as the official airline of the ICC.
In 2013 we signed a ten-year sponsorship deal to be the official naming rights partner of one of England’s most historic and premier cricket grounds, Old Trafford. This ground-breaking naming rights partnership has helped position Emirates Old Trafford as a world-renowned sports, conference & events and music venue, regularly attracting visitors from all over the world.
The world famous cricket ground has been the home of Lancashire County Cricket Club for over 150 years. And with the naming right partnership, we also became the shirt sponsor of Lancashire’s NatWest T20 Blast team, who won the title for the first time in 2015.