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Bringing the world together through sports, arts and culture

Beginning with the first powerboat race held in Dubai in 1987, we’ve gone on to sponsor various sports teams and events, from football and tennis to motorsports and horse racing.

We also connect communities through music, film and literature by sponsoring international symphonies, festivals and performances.

If you are interested in partnering with us, please visit our sponsorship requests page.

Football

As fellow football supporters, it remains one of the most prominent sports in our portfolio, giving fans worldwide the chance to be at the heart of the action to cheer their favourite teams on.
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AC Milan

Take a peek at our partnership with one of the oldest and most successful football teams in the world.
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Arsenal FC

Join us in supporting the 13-time FA Cup winners at their home ground, the Emirates Stadium.
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Asian Football Confederation (AFC)

Pick your favourites from the forty-seven countries that compete for the title of champion in AFC tournaments across Asia and Australia.
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Hamburger SV

We’re a proud sponsor of one of the oldest and most successful sports clubs in Germany.
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Olympiacos FC

Count us among the millions of fans of the most successful club in Greek football history.
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Real Madrid C.F.

Our continued support for one of the most valuable and successful football teams in Europe.
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S.L. Benfica

We’re thrilled the current Primeira Liga champions wear our promise to ‘Fly Better’ at every match.
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The Emirates FA Cup

Watch the top teams in English football battle it out at the oldest national competition in the world.
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Rugby

Find us at the centre of the action with our extensive portfolio of top-class rugby sponsorships, including being an official Worldwide Partner of the Rugby World Cup 2015 and 2019.
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Tennis

Our presence in the world of tennis is constantly growing, with a portfolio that includes the most high-profile events on the ATP and WTA tours, as well as the US Open Series.
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Motorsports

As global partner of F1®, our Fly Better promise greet racing fans at tracks across Europe, Asia, Australasia, and the Americas.
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Horse racing

The sport of kings gets our full support, and we’ve built lasting partnerships across carnivals, governing bodies, stables and marquee races.
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Golf

We sponsor over 15 golf events across the world and are one of the most prominent brands within golf, most notably after becoming a partner of the 2010 Ryder Cup.
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Baseball

Our continued support for one of the most cherished sports franchises, known for breaking barriers and bringing the world together through their love of baseball.
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Cricket

Cricket is a powerful platform for us to connect with fans and communities across our network, and we’re proud to be associated with the ICC and ICC Elite Umpires.
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Cycling

We’ve sponsored UAE Team Emirates since 2017 and support them at every tour, from our home country’s UAE Tour to some of the biggest in the world like the Tour De France.
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Sailing

Emirates Team New Zealand is the most successful team in recent America’s Cup history and we’ve cheered them on at every race since 2004.
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Australian Rules football

Being Premier Partner of one of the biggest sporting institutions in Australia brings us front and centre of the action at the Melbourne Cricket Ground.
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Arts and Culture

We connect the world’s finest talents in music, the written word and performing arts with fans through meaningful, culturally diverse experiences.
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