*INACTIVE* La Mer

La Mer is a world-class, 2.5-kilometre beachfront destination boasting a pristine white-sand beach, minimalist and contemporary design flourishes, 128 shops, cafes and restaurants, and a unique mix of leisure, entertainment, hospitality and residential lifestyle offerings. Comprised of three areas – La Mer South, La Mer North and Laguna – La Mer is also home to Roxy Cinemas, Laguna Waterpark, and Hawa Hawa, the first inflatable playground of its kind outside of East Asia.

Spanning more than 13.4 million square feet of existing and reclaimed land, La Mer takes inspiration from items salvaged from the sea. Think driftwood, worn timber, rusted metal and rustic barrels. This theme resonates throughout La Mer’s open layout, architecture and decor, resulting in quiet and leisurely spaces where you can completely relax. Sun loungers, cosy palm-shaded day rooms and watersports equipment are all available for rent.

This gorgeous seaside destination is also home to the first freehold master-developed community in the heart of Jumeirah, Port de La Mer. Inspired by the Mediterranean’s allure, the private Port de La Mer neighbourhood will feature a stunning collection of homes at the tip of La Mer’s North Peninsula, overlooking a private beach and a 192-berth marina where superyachts will bob to the rhythm of the ocean.