OUR GOLF SPONSORSHIPS
We are proud to be the official partner of the UBS Hong Kong Open, one of the European Tour’s marquee Asian golf events.
The UBS Hong Kong Open attracts some of the best players from around the world and provides a great platform for us to connect with a global golf audience. Hosted at the Hong Kong Golf Club for over 60 years, the Hong Kong Open is sanctioned by both the European and Asian Tours. Recent winners include Justin Rose, Miguel Angel Jimenez, Rory Mcllroy and Ian Poulter. It is usually the first event in the European Tour Race to Dubai season.
Our continued support for the European Tour has seen us renew our sponsorship of the DP World Tour Championship in Dubai.
The USD 8 million DP World Tour Championship, a Rolex Series event at Jumeirah Golf Estates in November, hosts the top 50 golfers on the European Tour’s Race to Dubai, offering the biggest first tournament prize in global golf – USD 3 million. It is the grand finale of a season-long competition spanning 44 tournaments in 28 countries, which also crowns the No. 1 European Tour Golfer with a bonus pool of USD 5 million for the top 5 players, including USD 2 million for the winner.
Since 2002, we have been thrilled to be an official partner and official carrier of the BMW International Open. It is one of the marquee events on the European Tour schedule. Founded in 1989, with the exception of a brief interruption, the BMW International Open has always been held in Munich and played at the Golfclub München Eichenried.
With Germany a key destination in our network, our relationship with the BMW International Open is an important platform for us to engage with golf fans in the country.
We are proud to be associated with the WGC-HSBC Champions, one of four tournaments with world golf championship status.
The inaugural tournament was played in November 2005 at the Sheshan Golf Club, Shanghai – where the event still remains. We have been the event’s partner since it became the WGC-HSBC Champions in 2009.
Outside of the four majors, the WGC-HSBC Champions attracts one of the strongest fields from across the globe. With a prize fund of USD 10,250,000 in 2019 and world golf championship status, the WGC-HSBC Champions is one not to be missed on the golfing calendar.
Now widely regarded as one of the premier events on golf’s European Tour, the Dubai Duty Free Irish Open is a Rolex Series event with a USD 7 million prize purse held in May at some of the best golf courses in Ireland. Recent winners include Jon Rahm and Rory McIlroy. In 2012, we became the Official Airline of the Irish Open, one of the European Tour’s premier events. This coincided with the launch of our daily service between Dublin and Dubai, and marks our first sponsorship deal in Ireland.