OUR TENNIS SPONSORSHIPS
We’re continuously expanding our presence in tennis, showcased by our recent acquisition of the US Open Series, including the US Open, the fourth and final major in a year.
Our tennis portfolio now includes some of the most high-profile events on the ATP and WTA Tours, including two of the four Grand Slams. We’re also proud to be associated with the Dubai Tennis Championship, BNP Paribas Open, Barcelona Open, Internazionali BNL d'Italia (BNP) and Rogers Cup.
We’re delighted to have a long-standing relationship with the Dubai Tennis Championship, the region’s premier tennis event.
Also known as the Dubai Duty Free Tennis Championships, we’ve supported the tournament since its inception in 1993. The annual tournament is played on the hard courts of the Dubai Tennis Stadium which has been voted “Best Venue” by players on the ATP World Tour for three consecutive years. It was only in 2001 that the women’s Dubai Tennis Championships was added to the overall event schedule.
The two-week Dubai Tennis Championships is hosted in late February/early March with the first week being the women’s tournament and the second week the men’s tournament. It is an important event for the elite tennis players with it holding a Masters 500 status on the ATP Tour and a Premier Event on the WTA Tour.
As part of our sponsorship of the US Tennis Association (USTA), where we became the title sponsor of the Emirates Airline US Open Series, we also became the Official Airline of the US Open, starting in 2012.
We’ve kicked off the tournament with engaging activities for fans, including tennis clinics with the sports legendary players. We have also hosted a number of guests in the Emirates Luxury Suite, including celebrities such as Jason Sudekis, Olivia Wilde, Jessica Biel and Naomi Campbell, as well as tennis greats Michael Chang, Rod Laver, Mats Wilander and Billie Jean King.
We’re thrilled to be the Official Airline of the Rogers Cup, one of the most prestigious men’s and women’s tennis tournaments.
The Rogers Cup is an important tournament and attracts the top names in both the men’s and women’s game due to the stature of the event. The men's Rogers Cup is a Masters 1000 event on the ATP tour whilst the women's Rogers Cup is a Premier 5 tournament on the WTA schedule.
Our ongoing sponsorship of the Rogers Cup has seen a number of unique activations introduced across the two tournaments, including CSR initiatives, fan engagement activities and in-stadia promotions.
We strengthen our involvement in tennis around the world as Premier Partner and Official Airline of the ATP Tour.
As part of the agreement we signed in November 2015, we became Premier Partner of the ATP Tour, as well as Official Platinum Partner of the season-ending Nitto ATP Finals. With global marketing rights and exposure through iconic on-court net branding at 60 tournaments worldwide, we are able to engage with tennis fans around the world and showcase our unrivalled hospitality.
We’re proud to be the Official Partner of the Roland Garros tournament, the premier clay tennis tournament in the world and the second of the four annual Grand Slams.
Roland Garros is our third tennis sponsorship in Europe after the Internazionali BNL d'Italia (Italian Open) announced in 2012 and the Barcelona Open revealed in March 2013, which are now both part of the ATP Tour.
As part of our five-year agreement, our identity is prominently displayed at the Centre Court Philippe-Chatrier and Suzanne-Lenglen court, as well as on panels on competition courts. In addition to a private lounge for our guests at the Roland Garros Village and boxes within the courts, we also have a dedicated area to welcome the general public in the RG Lab, the popular Fan Zone area.