Emirates extended its vast cricket sponsorship portfolio by becoming the team sponsor of the Deccan Chargers, the Indian Premier League (IPL) franchise based in Hyderabad. Emirates serves India with 185 weekly flights, and the sponsorship enables the airline to strengthen its association with a sport the people of India follow with renowned passion.
Through the partnership, Emirates has a range of rights and entitlements, such as branding on a variety of platforms, including on the team’s official kit and in the stadium. Additionally, Emirates is able to connect fans to Deccan Chargers players, such as Sri Lanka’s Kumar Sangakkara and JP Duminy and Dale Steyn from South Africa.
From Emirates’ Indian employees, who make up almost 25% of its workforce, to the millions of Indian passengers who book with Emirates each year, India is a key market for Emirates. By supporting the Deccan Chargers, Emirates aims to further strengthen a partnership with the country that dates back to the airline's launch. More information:
Emirates’ ICC official partner status gives the airline sponsorship rights to all ICC major tournaments, including the ICC Cricket World Cup, ICC Champions Trophy, and ICC World Twenty20, which in 2012 will be staged in Sri Lanka. The airline also sponsors the ICC Cricket World Cup Qualifier, ICC Under-19 World Cup, ICC Intercontinental Cup, and the ICC Women’s World Cup.