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A world of experiences in Dubai


Make fun a family business

Unwind on Dubai’s beautiful beaches

Relax with the sand between your toes on some of the most family-friendly beaches in the world. As the kids create masterpieces, you can take in stunning views of the Arabian Sea.

And there’s much more to explore further from shore. Try your hand at a range of thrilling water sports or swap your luxury beach resort for a day on a private yacht.


Set your pulse racing

Experience out-of-this-world thrills in Dubai

If you’re an adventure seeker, make Dubai your playground.

Go skydiving over the iconic Palm Jumeirah, dune bashing in a 4x4 or kitesurfing across the waves to get your adrenaline pumping. Or put your bravery to the test on a record-breaking waterslide through a shark-filled lagoon.

Whatever challenge you choose, this city will take your breath away.


Turn the mall into a catwalk

Find your inner fashionista in Dubai

Dubai truly redefines the art of shopping. With over 40 malls to choose from, including the world’s biggest, the city has a style to inspire everyone.

Hit the shops for this season’s latest trends, exclusive brands and your favourite designer labels. And you may even spot some celebrities along the way.

With fun activities throughout the malls, you can make it a memorable shopping experience for the whole family.


Take conversations to new heights

Watch Dubai’s social scene come to life

You’ll never be short of plans for a night on the town in Dubai.

From elegant lounges with spectacular views to relaxed cabanas by the beach, there’s a setting for every mood. A packed events calendar hosts concerts throughout the year, welcoming music stars from around the world.

If you prefer to keep things more low-key, indulge in a dining experience to remember at one of the many award-winning restaurants.


Sail between modern and traditional

Explore Dubai’s dual personality

Take a moonlit voyage on a traditional dhow as you gaze at one of the world's most iconic skylines. With soaring, record-breaking towers, Dubai has truly made its mark as a modern metropolis.

If you want a taste of life before the skyscrapers, take a safari through the desert and enjoy an Arabic feast under the stars.

Whatever the experience, you’ll enjoy Dubai’s tradition of warm hospitality.


Believe in love at first sight

Find hidden treasures in Dubai’s souks

Step back in time in the traditional Arabian markets along the Dubai Creek.

You can wander for hours through the souk’s labyrinth of shops, with gold, jewels, exotic trinkets and spices to be found at every turn. Whether you’re searching for that perfect ring or a memorable souvenir of your time in Dubai, you’ll find it here.


Help yourself to the catch of the day

Discover Dubai’s hidden wonders

You’ll often find that the best dining experiences are the best-kept secrets.

With its mix of quaint coastal shacks and rustic hole-in-the-wall diners, Dubai adds more spice to the conventional travel itinerary. So pull up a chair to sample the city’s local delicacies and introduce your palate to fresh new flavours.


Meet the playful side of the city

Turn up the fun in Dubai

When it’s hot outside, cool down with a ski lesson on the icy slopes of the world’s biggest indoor snow park.

The kids can even make friends with the resident penguins. That’s on top of family fun at theme parks, bowling centres and gaming arcades across the city.

In Dubai, kids can be kids and so can the parents.