Berlin/ Dubai, 7 March 2024: Emirates has successfully wrapped up its participation at ITB Berlin 2024, welcoming close to 6,000 visitors who experienced its latest products and initiatives, while hosting more than 260 meetings across the three-day travel and tourism event. The airline also sealed deals and collaborations with eight companies including cruiseliner operators, tourism boards and airlines across Europe.

The stellar visitor numbers to the airline’s eye-catching stand is a testament to its standout products and onboard experiences, clever use of space, balanced with ample meeting areas ready for doing business. 

The airline leveraged its much-awaited return to ITB Berlin by showcasing its latest signature products including the Emirates Premium Economy seat and game-changer First Class suite for the first time in Germany. Visitors flocking to the stand got a close look at Emirates’ other iconic products such as the First Class Shower Spa and the latest version of its A380 Economy Class seats, as well as innovative onboard features including the newest generation A380 Onboard lounge.

Emirates’ sustainability initiatives were also on display. Visitors were able to touch and feel the airline’s sustainably sourced onboard amenities and products as well as its sought after ‘air-crafted By Emirates’, a unique capsule collection of luggage, bags and accessories,  all sustainably fabricated from upcycled materials from retrofitted aircraft.

Reaffirming partnerships and creating opportunities to collaborate

The new collaborations forged with the Greek National Tourism Organisation (GNTO), Austrian National Tourist Office (ANTO) and Tourism Ireland build on Emirates’ ongoing commitment to support incoming tourism into the three markets, as well as the wider region,  and further strengthen the appeal of these unique destinations to the airline’s customers.  

In line with Emirates’ continued efforts to expand its network footprint in Europe, the airline signed MoUs including ITA, Icelandair and GO7. The new partnerships, which will be activated over the course of the next few months, provide customers even better connectivity and more travel options across Europe. These agreements will also pave the way for Emirates to help customers wanting to venture beyond its own gateways to exciting leisure and business centres across Europe with easy one stop connections, simplified itineraries, and baggage transfers.

Through the renewal of Emirates’ partnerships with TUI and AIDA Cruises, the airline will further help bolster Dubai’s already growing cruise industry in the lead-up to the next two cruise seasons. The city houses some of the most modern maritime infrastructure in the world, with the capacity to handle thousands of cruise passengers at any one time.  

Emirates was honoured to receive a VIP delegation at its ITB stand on the first day of the show.  Sir Tim Clark, President Emirates Airline and Adnan Kazim, Emirates Deputy President and Chief Commercial Officer warmly received Kai Wegner, Governing Mayor of Berlin; Franziska Giffey, Senator for Economic Affairs, Energy and Public Enterprises and Dieter Janecek, Federal Government Coordinator of the Maritime Industry and Tourism, Federal Ministry for Economic Affairs and Climate Action and other senior officials. The airline showcased its Economy Class seat display with its latest amenities as well as the iconic A380 Onboard Lounge to the VIP delegation, demonstrating its signature and industry-leading products during the official opening tour and to the wider public. The Emirates stand with its signature cabins on display were also visited by His Excellency Mr. Srettha Thavisin, Prime Minister of the Kingdom of Thailand. Volker Greiner, Emirates Vice President North & Central Europe greeted the Thai Prime Minister and the VIP delegation.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market of Dubai.

The MoU with Tourism Ireland was signed today by David Boyce, Head of Emerging Markets, Middle East and Asia Tourism Ireland and Volker Greiner, Emirates Vice President North & Central Europe.

Under the collaboration, Emirates and Tourism Ireland will seek to explore joint advertising campaigns to boost visitor traffic to Ireland from key strategic markets across the Emirates network including Australia, the UAE and New Zealand.

“Through our new partnership with Tourism Ireland, we aim to play an active role in promoting tourism growth to the island of Ireland. With our strong network and track-record of working with partners through trade and consumer initiatives, we’re well placed to support Ireland’s tourism ambitions. Ireland is one of the most attractive gateways in our European network due to its cultural highlights and world-renowned heritage sites, and we will continue to offer seamless connectivity for travellers from across our network to visit the popular destination," said Adnan Kazim, Emirates Deputy President and Chief Commercial Officer.

David Boyce, Tourism Ireland’s Head of Emerging Markets, said: “As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers. We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from the Middle East and beyond.”

Since the inaugural Dublin-Dubai flight in January 2012, Emirates has carried more than 3 million passengers on what has grown to become one of the airline’s most successful routes. The airline currently serves the Irish capital with a double daily flight, utilising its wide-body Boeing 777-300ER aircraft – carrying up to 1,440 customers each day on the Dublin-Dubai route.

SkyCargo, Emirates’ freight division, also continues to play a vital role in its Irish operation, with each Boeing 777 on the Dublin route carrying up to 25 tonnes of cargo including pharmaceuticals, medical equipment, electronics, seafood, dairy and even thoroughbred horses, who are exquisitely looked after onboard. Emirates SkyCargo helps to support Irish businesses and Ireland’s thriving export market.  Emirates connects Irish exporters with customers in Dubai, Saudi Arabia, Sydney, Singapore and many other destinations in the Middle East, Asia, India and across the globe. The airline also carries a number of Irish products onboard for passengers to enjoy including VOYA, Killowen Yogurt and Keogh’s Crisps.

Both the MoUs will set the framework to establish potential codeshare cooperations across the networks of each respective airline in addition to expanding intermodal programmes  offered by virtual interlines across the Emirates network.

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “We are pleased to deepen our partnerships with Icelandair and GO7. Their networks and intermodal capabilities complement our European presence, providing an array of connections for our customers to simplify their journeys. Together, we will open up new travel opportunities, and more choice for customers wishing to travel across Europe. We believe that these partnerships will bring real benefits to our customers and business, and we’re taking positive steps towards further strengthening our relationships in the future.”

GO7

Emirates has partnered with travel technology and ticketing specialist GO7 to work on a holistic airline distribution approach, enabling Emirates to offer combined interline and rail tickets to worldwide destinations through Emirates’ direct and indirect channels, outside of the traditional booking ecosystem. 

Peer Winter, Chief Distribution Officer, GO7 said:  We're committed to providing airlines with innovative technology-led solutions that give them more control. We are delighted to sign this MoU with Emirates, building upon our successful history together. With Emirates already offering multimodal network connections through the GDS, including Rail & Fly via W2 by GO7, our new agreement takes it further. This partnership will provide a holistic approach to Airline Distribution for Emirates, enabling them to strengthen their offering across their direct channels. Passengers will be able to complete their journeys seamlessly with multiple airlines and rail operators through a single ticket, bypassing traditional industry channels.

Iceland Air

Emirates and Icelandair are working towards expanding on their existing interline partnership into a reciprocal codeshare agreement. The planned codeshare will provide travellers connecting to Emirates gateways in Europe convenient access to Reykjavik (REK). Emirates will initially place its “EK” marketed code on best connecting Icelandair flights, and Icelandair will place its code on operated flights between various gateways in Europe, Dubai and beyond to the airline’s extensive network. A full roster of destinations will be communicated at a later stage. Customers will benefit from single-ticket travel with competitive fares, and one-stop baggage check-in to a myriad of destinations once the codeshare is fully activated.

Bogi Nils Bogason, Icelandair president and CEO said: “We are excited to announce our upcoming strategic partnership with Emirates, opening new opportunities for our customers across the Middle East and Asia. Emirates will become Icelandair’s 7^th global airline codeshare partner. We have and will continue to expand our network of partner airlines, focusing on working with airlines that offer great service and connectivity. We welcome Emirates as a partner and look forward to working with them to make the journeys of our passengers smooth and enjoyable.”

Once the necessary government and regulatory approvals are obtained, the codeshare flights will progressively be made available to customers across online and travel agency platforms.

About GO7: 

GO7 represents a new approach to travel technology, united by a core belief to give control back to airlines. Our integrated solutions cover OMS, Distribution, and Retail, featuring a flexible architecture that effortlessly adapts to airlines' requirements. Our technology, complemented by our Airline Operator Certificate and IATA Clearing House Membership, GO7 is uniquely equipped to offer a holistic and channel-agnostic approach to airline distribution. With nearly 200 airlines leveraging GO7, our foundations are proven, empowering airlines with flexibility and control.

About Icelandair

With an extensive route network, Icelandair uses the unique geographical location of Iceland as a hub midway between Europe and North America offering direct flights to more than 50 destinations. Additional to the international route network, Icelandair operates a domestic network in Iceland, an airfreight and logistics business as well as aircraft leasing and consulting services.

Since its foundation in 1937, Icelandair has steadily expanded its route network and, in 2023, transported 4.3 million passengers to 55 destinations in Europe and North America, employed around 3,600 full-time employees and generated total revenue of USD 1.5 billion.

The MoU signed today will establish the foundations to strengthen the partnership between both airlines, creating one-stop connections to popular cities across Italy and wider Europe with ITA Airways, and opening up simpler and faster journeys to the Emirates network from Dubai with the best routes, schedules and connections.

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “Enhancing our partnerships and boosting our presence in key regions such as Europe is an integral part of our commercial strategy, and underscores our commitment to providing customers flexibility through our partners’ complementary networks. Working closely with ITA Airways will strengthen our footprint across exciting cities in Italy, and key points in Europe. We look forward to fully activate our partnership with ITA Airways in the coming months and providing unrivalled access to both of our growing networks.”

Antonino Turicchi, Chairman of ITA Airways said: “We are pleased to sign this codeshare partnership with Emirates today. This MoU further enhances ITA Airways’ commercial strategy of growth and opens up a privileged access route to all passengers who will benefit the connectivity via Rome Fiumicino and Dubai. This agreement marks the Company's 35th codeshare partnership, an excellent result we have achieved in just over two years.”

Under the planned codeshare, Emirates’ customers will be able to smoothly travel to a number of domestic cities in Italy from the airline’s gateway in Rome, including popular tourist destinations like Florence, Genoa, Palermo, Trieste, among others. Customers will also be able to connect to cities across Europe including Tirana, Sofia, and other major cities.

ITA Airways customers will benefit from significantly enhanced choices by connecting to the Emirates route network from Dubai via the airline’s Rome services. The connectivity provided between Emirates and ITA Airways will eventually offer combined ticketing and seamless baggage transfers. The planned agreement will also support inbound visitation to Italian points from regions across the Emirates network, including Australia, the Far East, Middle East/GCC and West Asia.

The MoU also seeks to establish extending reciprocal loyalty benefits on both airlines’ frequent flyer programmes at a later stage.

Once the necessary government and regulatory approvals are obtained, the codeshare flights will progressively be made available to customers across online and travel agency platforms.

Emirates has been serving Italy since 1992. The airline currently operates 41 weekly flights between Dubai and its four Italian gateways including Rome, Milan, Venice and Bologna with a mix of Boeing 777s and Airbus A380s.

About ITA Airways

ITA Airways is a company totally owned by the Italian Ministry of Economy and Finance for the exercise of business in the air transport sector. ITA Airways aims at creating an efficient and innovative air carrier that will become a reference point in providing Italy with quality connectivity both in terms of international destinations, thus boosting tourism and foreign trade, and within the Country, also taking advantage of the train-air integrated mobility. ITA Airways will place the best customer service at the center of its strategy (through a strong digitization of processes that ensure a best-in-class experience and personalized services), combined with sustainability, in its environmental (new green and technologically advanced aircraft, use of sustainable fuels), social (equality and inclusion for a gender-neutral company) and governance (integration of sustainability into internal strategies and processes) aspects. ITA Airways is a member of SkyTeam alliance as of October 2021.

Berlin, Germany, 6 March 2024: Reinforcing Dubai’s status as a hub for cruise tourism, Emirates has renewed its partnership with TUI Cruises for the upcoming two cruise seasons.  

The renewed partnership with TUI Cruises was signed on the sidelines of ITB Berlin and underscores the airline’s commitment to working with like-minded partners to offer seamless travel experiences, both in the air and on the ground through its dedicated cruise terminal check-in areas and with the collaborative support of its partners in Dubai.

Emirates will closely work with TUI Cruises to offer dedicated flight options that closely align with upcoming cruise schedules, ensuring a smooth transition from air to sea for its customers. The airline will also explore enhanced transportation solutions between Dubai International (DXB) and Port Rashid, leverage insights to improve services on the ground, and provide dedicated support teams for cruise passengers. Currently, the port’s Hamdan bin Mohammed Cruise Terminal, the world’s largest single covered cruise terminal facility, is capable of handling 14,000 passengers a day.

In addition to coordinated operations and exploring marketing synergies, the partnership will focus on developing exclusive luxury packages and experiences that showcase the best of Dubai and the region’s TUI Cruise programmes.

The MoU with TUI Cruises was signed by Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline; and Wybcke Meier, CEO of TUI Cruises.

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “Emirates is proud to play a vital role in supporting Dubai’s status as one of the world’s best cruise destinations. This is a result of many years of work to build a maritime infrastructure that is second to none, outstanding tourist attractions and landmarks, and unparalleled air connectivity coupled with streamlined on ground customs and handling facilities for inbound cruise tourists.  All of these factors have made Dubai a key gateway for some of the most sought-after cruise itineraries. Our agreement with TUI Cruises aims to continue our efforts to boost cruise passenger arrivals from all over our network, so they can experience the best in sea travel aboard TUI’s magnificent ships.”

Wybcke Meier, CEO Tui Cruises said: “For more than ten years, we have been calling at Dubai with the Mein Schiff fleet to give our guests the opportunity to discover the world of the Orient with us. Dubai is not only an important turnaround port, the destination and the region offer what Mein Schiff guests want: a mix of metropolises that are constantly evolving, wonderful beaches and special insights into the culture. With Emirates, we are working successfully with an airline that gives our guests this vacation feeling right from the start.”

Last year, Emirates transported nearly 400,000 cruise passengers to Dubai. The city welcomed over 166 ships during the last cruise season, making it the region’s biggest port of embarkation and most popular call for cruise liners. The city expects an increase of 23% more cruise passengers for the upcoming season.

The growth of cruise liner arrivals in Dubai represents the collective efforts of partners across the travel and aviation ecosystem working together for a seamless experience. This includes hassle-free customs and entry procedures and seamless visa facilities for cruise ship passengers, duty-free outlets and shops, tour-operator desks and complimentary shuttle bus services to the city in addition to Emirates’ own remote check-in desks at Port Rashid.

The 16 Emirates check-in counters allow passengers who are disembarking from their cruise ships to check in their luggage and get their boarding passes up to 4 hours before flight departure with the convenience of exploring Dubai without their bags before heading directly to the airport for their flight.

TUI Cruises will deploy two ships for the upcoming season to Port Rashid. Each ship can accommodate more than 2,500 passengers. Customers have the choice of two programmes, one with embarkation and disembarkation in Dubai, featuring GCC destinations like Abu Dhabi, Oman, Qatar and Saudi Arabia. The other itinerary includes Asian points such as Singapore and Hong Kong.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Operations commented: “We’re pleased to partner with the Greek National Tourism Organisation and Austrian National Tourist Office, and we look forward to working closely with them to boost visitation to each respective country. Both agreements are a testament of our commitment to the Greek and Austrian markets, where we have progressively grown our connectivity and presence, and we’re confident that our collaborative efforts will encourage travellers to visit the beautiful sights and attractions that each country has to offer.”  

Greek National Tourism Organisation (GNTO)

Emirates has pledged its commitment to support Greece’s travel and tourism industry by boosting traffic from top inbound markets including the US, the UAE, Australia, India and China, to Greece through the exploration of joint marketing activities and campaigns. The airline will look at ways to support the country’s efforts to build more awareness of Greece as a brand, in line with the GNTO’s 2024 vision and objectives. The new agreement underscores Emirates’ long-term business objectives for the market as it continues to serve the already robust international travel demand to Greece.

The Mou was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations, Europe and Dimitris Fragakis, GNTO’s Secretary General. Also present during the ceremony was Adnan Kazim, Emirates Deputy President, and Chief Commercial Officer. 

Dimitris Fragakis commented: "We are delighted to announce a strategic partnership between the Greek National Tourism Organisation (GNTO) and Emirates. Emirates, with its global reach and reputation for excellence, is the perfect ally in expanding our presence in key source markets and connecting with audiences who appreciate the richness of Greece's cultural heritage, diverse landscapes, warm hospitality and high quality services. Greece boasts not only its iconic summer destinations but also a wealth of offerings throughout the year. Through strategic initiatives with Emirates, we are confident in our ability to captivate a global audience and invite them to explore the beauty and richness of Greece in every season”.

Last year, Emirates activated a codeshare agreement with the Greek air carrier, AEGEAN, allowing Emirates’ customers to seamlessly connect to eight popular domestic destinations operated by AEGEAN: Kerkyra, Chania, Iraklion, Mikonos, Thira, Rhodes, Thessaloniki and Alexandropoulos via Athens, using a single ticket and convenient baggage policy. The additional connectivity offers more choice and flexibility for travellers to Greece which further contributes to increased inbound traffic from Emirates’ global network to the popular European destination.

Operated by a Boeing 777-300ER aircraft, Emirates currently serves Greece with one daily flight between Dubai and Athens, as well as beyond to Newark. The airline has been serving Greece since 1996 and has so far carried more than 4.5 million passengers between Athens and Dubai and beyond to the airline’s global network.

Austrian National Tourist Office (ANTO)

Emirates has pledged its commitment to boost inbound visitors to Austria with the Austrian National Tourist Office. Recognising the attractiveness of Austria’s many landmarks and tourism sites, the airline will explore launching new marketing and advertising campaigns that boost visitor numbers from key inbound markets including the UAE, Australia, India, Malaysia, Hong Kong and Japan. The MoU also seeks to leverage Emirates’ extensive global network to reach new customers and consumer segments, and expand awareness even further, helping to promote Austria as an ideal destination for different types of visits and effectively building a strategic cooperation that benefits both the local economy and Emirates’ operations in the market.

The MoU was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations, Europe and Astrid Steharnig-Staudinger, CEO of Austrian National Tourist Office.  Also present during the ceremony was Adnan Kazim, Emirates’ Deputy President and Chief Commercial Operations.

"The signing of this Memorandum of Understanding underscores the pivotal role of cooperation in shaping the future landscape of tourism. Austrian National Tourist Office is committed to expanding its collaborative efforts, and the partnership with Emirates marks a significant stride in this direction. This formal agreement reaffirms our shared commitment to advancing tourism in Austria," commented Astrid Steharnig-Staudinger, CEO of Austrian National Tourist Office.

Emirates has recently resumed its A380 operations to Austria and is the only airline to serve Vienna International Airport with a scheduled double-decker service, offering 20% more seat capacity on flights between Vienna and Dubai. The airline will mark 20 years of operations to Austria this year, and currently serves Vienna with a Boeing 777-300ER daily service in addition to the daily A380 flight.

The renewed partnership was signed on the sidelines of the first day of ITB Berlin and is in line with Dubai’s efforts to significant grow its cruise capacity. Dubai continues to attract the biggest players in the industry through offering a seamlessly integrated maritime hub, with state-of-the-art handling facilities supported with unrivalled air connectivity.

Emirates will explore a number of opportunities with AIDA Cruises for joint marketing, operational alignment and strategic planning around flight schedules from across its network, in addition to enhanced transportation solutions between Dubai International Airport and Dubai Harbour Cruise Terminal.

The partnership will continue to focus on sharing relevant data and insights to improve service delivery, providing dedicated support teams for cruise passengers, and facilitating a smooth check-in process at Dubai Harbour Cruise Terminal. The airline will also dedicate capacity for the next two seasons to ensure continued momentum to meet the demand for cruise packages to Dubai.

The MoU was signed by Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline; and Felix Eichhorn, President of AIDA Cruises.

Adnan Kazim commented on the renewed partnership: “We’re proud of AIDA Cruises’ long-standing commitment to Dubai, when they were one of the first cruise liners to home port in 2006.  We are readying the business for another robust cruise season in Dubai, and through the support of partners like AIDA Cruises anchoring in our home city and hub, we’ll continue to strengthen Dubai’s position as an attractive gateway for winter cruising.”

"The Arabian Gulf is one of our most popular winter destinations due to its moderate flight times, pleasant summer temperatures and many hours of sunshine. Combined with the new state-of-the-art terminals at Dubai Harbour within easy reach of the city's attractions and excellent airport connectivity, our cooperation with Emirates will further enhance the attractiveness of this destination for our guests with tailor-made flight options," said Felix Eichhorn, President of AIDA Cruises.

AIDAprima has been operating to Dubai Harbour since 2021 and can accommodate up to 3,200 passengers. This season, passengers embarking and disembarking from Dubai can look forward to diverse itineraries that include destinations like Muscat, Doha, Sir Bani Yas and Abu Dhabi.

Dubai has been a first mover in joining up the entire travel and tourism ecosystem to facilitate hassle-free entry and visas for cruise passengers, seamless handling at ports which includes access to Emirates check-in desks at Dubai Harbour along with a host of other amenities dotted across the entire air and ground journey. Travellers have the added advantage of disembarking at one of the world’s most iconic tourism destinations, with landmarks and attractions that suit every taste, age and budget.

The 12 Emirates check-in counters in Dubai Harbour allow passengers who are disembarking from their cruise ships to fully check-in up to 4 hours before flight departure with the convenience of exploring Dubai without their luggage before heading directly to the airport and breezing past most formalities before their flight.

Last year, Emirates transported around 400,000 cruise passengers using Dubai cruise terminals. The city welcomed over 166 ships during the last cruise season, making it the region’s biggest port of embarkation and most popular call for cruise liners. The city expects an increase of 23% more cruise passengers for the upcoming season.

BERLIN/DUBAI, 5 March 2024 – Emirates today welcomed Kai Wegner, Governing Mayor of Berlin; Franziska Giffey, Senator for Economic Affairs, Energy and Public Enterprises and Dieter Janecek, Federal Government Coordinator of the Maritime Industry and Tourism, Federal Ministry for Economic Affairs and Climate Action and other senior officials to its stand during the Official Opening Tour of ITB Berlin, starting this year’s edition of the world’s leading travel trade show. Members of the VIP delegation were officially welcomed by Sir Tim Clark, President Emirates Airline and Adnan Kazim, Emirates Deputy President and Chief Commercial Officer.

The officials were given a tour of the airline’s Economy Class seat display with its latest amenities, as well as the iconic A380 Onboard Lounge. Emirates has planned three action-packed days at ITB Berlin, aiming to strengthen and forge new strategic partnerships across the regional travel and aviation ecosystem.  

Emirates has been serving Germany for more than 35 years and remains committed to supporting tourism and the local economy in the market. For more than 20 years, Emirates has also shown its interest in adding Berlin to its global network and thereby expanding operations in Germany.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market. The new 480 square metres Emirates stand makes its world debut at ITB Berlin 2024 and is located in Hall 2.2.

DUBAI, UAE, 26 February 2024 – Emirates, the world’s largest international airline, will return to ITB Berlin from 5 until 7 March in a major way, showcasing its latest signature products and reaffirming the airline’s longstanding commitment to Europe’s leading travel and trade show.

Emirates is gearing up for three action-packed days at ITB Berlin with plans to launch new partnerships and expand existing collaborations with local and regional travel partners - including air carriers to enhance connectivity for travellers headed to/from major European travel hubs; and strategic partnerships with travel and tourism entities to promote travel to and from Europe via joint marketing and other trade initiatives. 

Visitors to the Emirates stand will have the opportunity to experience Emirates’ latest roster of innovative products and fan-favourites including the highly popular Emirates Premium Economy seat which will be showcased in Germany for the first time. Unveiled at the 2022 Arabian Travel Market in Dubai, Emirates’ Premium Economy product has so far won multiple awards and is available on 27 A380 aircraft flying to 15 destinations including New York JFK, Los Angeles, San Francisco, Houston, London Heathrow, Sydney, Auckland, Christchurch, Melbourne, Singapore, Tokyo, Mumbai, Bangalore, Sao Paulo and Dubai.

Also debuting for the first time at ITB Berlin is Emirates’ iconic Boeing 777-300ER game-changer First Class fully enclosed private suite. With the full range of onboard products on display, visitors can experience Emirates’ Boeing 777 Business Class seat, the newest generation of the A380 Onboard Lounge and First Class Shower Spa, as well as its generously pitched Economy Class seats.

Emirates will also dedicate an area to showcase its latest sustainability initiatives, including onboard items that incorporate responsibly-sourced materials, and items from ‘Air-crafted by Emirates’ - a unique collection of luggage, bags and accessories made from upcycled materials from retrofitted A380 aircraft. The airline’s sustainability efforts focus on three areas: reducing emissions, consuming responsibly, and protecting biodiversity and habitats.

The Emirates stand will also include four meeting spaces and can accommodate up to 200 visitors at any point in time.

Emirates and Europe

Emirates began air transport services to Europe in 1987 and has since grown its operations in line with demand to and from both major and secondary cities across Europe. The airline has played a vital role supporting the tourism flows, economic development, and job opportunities in the markets where it operates. Emirates’ footprint in Europe spans 39 destinations in 22 countries, as well as an additional 403 points beyond its own network through codeshare, intermodal and interline arrangements with 51 partners. Emirates aims to further expand its connectivity for travellers between Europe and the rest of the world on the back of ITB Berlin and in partnership with regional tourism bodies.

Over the past year, Emirates has carried more than 17.2 million passengers between Dubai and all of its European gateways, facilitating convenient and seamless air connectivity for customers to and from its Dubai hub, as well as beyond Dubai to more destinations in its global network.

ITB Berlin represents Emirates’ largest trade-fair presence outside its home market. The new 480 square metres, double-storey Emirates stand will make its world debut at ITB Berlin 2024 and is located in Hall 2.2, stand number 101.