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                    <title><![CDATA[Newsroom Emirates]]></title>
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                        <title>Emirates and AEGEAN enhance partnership to offer reciprocal loyalty benefits</title>
                        <link>https://www.emirates.com/media-centre/emirates-and-aegean-enhance-partnership-to-offer-reciprocal-loyalty-benefits/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-and-aegean-enhance-partnership-to-offer-reciprocal-loyalty-benefits/</guid><pp:caseid>704516</pp:caseid><description><![CDATA[<ul><li><i>Emirates Skywards members can now earn and redeem Miles on all flights operated by AEGEAN; and similarly, Miles+Bonus members can earn and redeem miles on all flights operated by Emirates.*&nbsp;</i></li><li><i>Emirates’ codeshare partnership with the Greek leading carrier currently provides customers with seamless connectivity to 14 Greek cities via Athens; and access to a combined network of more than 200 destinations globally.</i></li></ul><p><strong>Dubai, UAE: 5 May 2025 </strong>– Emirates and AEGEAN Group have enhanced their partnership to offer frequent flyer members reciprocal loyalty benefits. Starting from today, Emirates Skywards members can earn and redeem Miles on all flights operated by AEGEAN and its subsidiary, Olympic Air, to 162 destinations across Europe, Middle East and North Africa. Starting from 21 May,* Miles+Bonus members can also earn and redeem Miles on all Emirates’ flights to more than 140 destinations across six continents, via the airline’s extensive network.*&nbsp;</p><p>The partnership was celebrated last week at Arabian Travel Market (ATM) with Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, and Elias Mandroukas, Deputy Chief Commercial Officer, Digital and Marketing at AEGEAN.&nbsp;</p><p><strong>Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards</strong>: “We’re pleased to enhance our partnership with AEGEAN to provide members with reciprocal loyalty benefits. This strategic collaboration will offer more than 38 million frequent flyer members a chance to earn and redeem Miles while exploring more than 200 destinations across our joint network. We look forward to opening new opportunities for Skywards members, and welcoming Miles+Bonus members onboard Emirates to experience our world-class products and renowned ‘fly better’ promise.”&nbsp;</p><p><strong>Elias Mandroukas, Deputy Chief Commercial Officer, Digital and Marketing AEGEAN, said:</strong> “We are delighted to take our partnership with Emirates to the next level, creating new opportunities for our Miles+Bonus members to travel even further and enjoy seamless experiences across a truly global network. This collaboration not only enhances the value of our loyalty program but also reinforces our commitment to offering meaningful benefits and greater flexibility to our customers. We look forward to welcoming Emirates Skywards members onboard and providing them with the high-quality service AEGEAN is known for.”&nbsp;</p><p><i><strong>Explore more routes and earn more rewards&nbsp;</strong></i></p><p>Emirates’ codeshare agreement with AEGEAN offers customers seamless connectivity to 14 Greek cities, four cities across Europe, and Dubai via Athens. The partnership also offers AEGEAN travellers access to Emirates’ flights from Athens to Newark, as well as from Athens to Dubai.</p><p>Through this enhanced partnership, Emirates Skywards members can now:&nbsp;</p><ul><li>Earn up to 1.25 Miles per mile flown depending on class of travel and fare type, on all AEGEAN flights.&nbsp;</li><li>Redeem Miles for tickets with the two carriers starting from 8,000 Miles for a one-way reward ticket in Economy Class, and 17,500 Miles for a one-way reward ticket in Business Class.&nbsp;&nbsp;</li></ul><p>Miles+Bonus members will also be able to:&nbsp;</p><ul><li>Earn award Miles on all eligible flights operated by Emirates based on the fare type purchased.</li><li>Redeem award Miles for Emirates Economy Class and Business Class tickets to more than 140 destinations worldwide.&nbsp;</li></ul><p><i><strong>35 million members and counting&nbsp;</strong></i></p><p>Emirates Skywards has 35 million members worldwide. The loyalty programme offers four tiers of membership: Blue, Silver, Gold, and Platinum, with each tier earning exclusive privileges. Members can earn Skywards Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands. Skywards Miles can be spent on an extensive range of rewards, including flight tickets with Emirates, partner airlines, flight upgrades, hotel stays, gift cards, tickets for sporting and cultural events, tours, and money can't buy experiences.&nbsp;</p><p>The loyalty programme was crowned as ‘World’s Leading Airline - Rewards Programme’ at the World Travel Awards 2024 - recognised for its extensive brand partnership portfolio and innovative offerings that enable members to ‘earn better’ and ‘spend better.’ For more information, visit <a href="https://www.emirates.com/ae/english/skywards/partners/aegean-airlines/" target="_blank">emirates.com/skywards.</a>&nbsp;<br><br><i><strong>Miles+Bonus, AEGEAN’s leading loyalty program&nbsp;</strong></i></p><p>Miles+Bonus is AEGEAN’s loyalty program boasting over 4 million members and more than 200 partners in Greece and globally. It delivers value to all passengers travelling on AEGEAN and Olympic Air extensive network, which includes 250 direct domestic and international routes, connecting Greece with 162 destinations in 47 countries across Europe, the Middle East, and North Africa. Miles+Bonus rewards its members with exclusive travel privileges and services, based on their tier (Blue, Silver, Gold), turning every journey into a truly exceptional experience. More information about Miles+Bonus <a href="https://el.aegeanair.com/milesandbonus/" target="_blank">here</a>.&nbsp;</p><p><br><i>*Terms and conditions apply&nbsp;</i><br><i>* Starting from 21 May, and subject to any technical or operational updates.&nbsp;</i><br>&nbsp;</p><p>Emirates Public Relations</p><p>pr@emirates.com</p><p>==</p><p><br><strong>About Emirates:&nbsp;</strong><br>Emirates is the award-winning global airline that serves more than 140 destinations across six continents through its efficient hub in Dubai. The airline has earned customer recognition for its industry-leading services on the ground and in the sky, delivered by a passionate workforce representing over 160 nations. Emirates operates a fleet mix of Boeing 777, Airbus A350 and Airbus A380 aircraft, offering spacious cabins and iconic inflight features such as its A380 Shower Spa and Onboard Lounge, and its ice inflight entertainment system available in all seats across its fleet.&nbsp;<br><br><strong>About AEGEAN:&nbsp;</strong><br>AEGEAN was founded in 1999 and, over its 25-year history, has grown into the most successful and fastest-growing regional airline, awarded the title of Best Regional Airline in Europe by the Skytrax World Airline Awards for the 13th consecutive year and 14th time in the last 15 years. AEGEAN, along with its subsidiary Olympic Air carried 16.3 million passengers in 2024 with a fleet of 83 aircraft, including the latest Airbus 320 and 321 neo and its annual revenue recently exceeding €1.8 billion.&nbsp;<br>&nbsp;</p>]]></description><category><![CDATA[Emirates Skywards,atm2025]]></category>
            <pubDate>Mon, 05 May 2025 09:15:00 +0200</pubDate>
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                        <title>Emirates caps record-breaking ATM, welcoming over 27,000 visitors and forging nearly 40 strategic partnerships across the travel ecosystem</title>
                        <link>https://www.emirates.com/media-centre/emirates-caps-record-breaking-atm-welcoming-over-27000-visitors-and-forging-nearly-40-strategic-partnerships-across-the-travel-ecosystem/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-caps-record-breaking-atm-welcoming-over-27000-visitors-and-forging-nearly-40-strategic-partnerships-across-the-travel-ecosystem/</guid><pp:caseid>704400</pp:caseid><description><![CDATA[<p style="text-align:center;"><i>Airline also hosted its first ever travel industry workshop series, drawing in over 350 trade partners</i></p><p>&nbsp;</p><p><strong>Dubai, UAE 1 May 2025: </strong>Emirates has capped off its busiest ever presence at the Arabian Travel Market, forging and deepening nearly 40 partnerships spanning tourism organisations, technology partners, cruise line companies, airlines and rail operators, among others.</p><p>Across the event’s four-day run, the airline’s stand was buzzing, welcoming over 27,000 visitors to experience Emirates’ full suite of products across its three aircraft types, including its latest-generation A350 Business Class seats and Premium Economy alongside the signature Onboard Lounge and Shower Spa, as well as its sustainability and accessible travel initiatives.</p><p>The airline also wrapped up an intensive agenda featuring more than 600 industry meetings, strategic networking sessions, media briefings, as well as its first ever series of seven travel trade workshops held on the sidelines of the event.</p><p>Emirates was honoured to welcome UAE royal dignitaries and VIP guests to its stand at ATM including His Highness Sheikh Mohammed bin Rashid Al Maktoum; His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum; His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, and His Excellency Sheikh Nahyan bin Mubarak Al Nahyan.</p><p><strong>High impact travel industry workshops</strong></p><p>Leveraging ATM as a strategic platform for destination promotion, the airline led its first ever destination workshops for trade industry partners. Emirates conducted the focused workshops in partnership with seven tourism boards, with over 350 trade industry partners from 15 countries attending the two-day sessions.</p><p><strong>Strategic partnerships to catalyse tourism growth</strong></p><p>In keeping with ATM 2025’s theme, ‘<i>Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity</i>’, Emirates set a new precedent in international tourism collaboration at the show, signing with nearly 40 organisations to support increased demand for fresh places to visit, as well as traveller emphasis on new experiences. This included tourism boards and ministries from 21 countries, territories and regions<strong> </strong>with plans to highlight the unique attractions of each locale through a gamut of joint marketing and commercial activities targeting consumers and trade partners.</p><p>Continuing with its cruise focus, the airline strengthened its strategic partnership with Cruise Lines International Association (CLIA), inked an agreement with Hapag-Lloyd and extended its long-term partnership with MSC Cruises. Plans include bolstering its luxury cruise travel packages with partners, deepening its engagement with key cruise industry leaders to enhance its visibility in key markets, enhancing Dubai’s status as a hub for homeporting, and boosting cruise passenger movements across its network.</p><p>The airline has been working hard to establish new airline partnerships and strengthen its longstanding relationships, and at ATM, Emirates signed on with two new carriers and strengthened its relationships with two existing partners. Emirates and Kuwait Airways will explore the framework for an interline agreement and the airline will work with Philippine Airlines to explore reciprocal codesharing. Emirates also officially activated its reciprocal codeshare partnership with&nbsp;Condor&nbsp;and established a new codeshare with&nbsp;Air Seychelles.</p><p>Addressing the specific requirements of high-growth consumer segments, Emirates inked new partnerships to tap into the international meetings and events industry, the vibrant student traveller base, as well as small and medium sized enterprises with the aim to aim to facilitate more seamless connectivity and provide exclusive benefits. The airline also renewed its long-standing partnership with Huawei to drive new digital innovation initiatives and create visibility across key global markets.</p>]]></description><category><![CDATA[atm2025]]></category>
            <pubDate>Thu, 01 May 2025 15:43:10 +0200</pubDate>
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                        <title>Emirates forges strategic partnerships with four tourism organisations to enhance inbound tourism</title>
                        <link>https://www.emirates.com/media-centre/emirates-forges-strategic-partnerships-with-four-tourism-organisations-to-enhance-inbound-tourism/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-forges-strategic-partnerships-with-four-tourism-organisations-to-enhance-inbound-tourism/</guid><pp:caseid>704364</pp:caseid><description><![CDATA[<p><strong>Dubai, UAE 1 May 2025: </strong>Emirates has signed four more Memorandum of Understandings (MoUs) on the side-lines of Arabian Travel Market (ATM) with the <strong>Ministry of Tourism and Handicraft in Madagascar, </strong>Vietnam-based, multi-sector conglomerate<strong> Sun Group, </strong>the<strong> </strong><span><strong>Greek Ministry of Tourism </strong>and<strong> Fjord Norway</strong>. The newly inked agreements </span>further support tourism flows into these markets from across the airline’s global network.</p><p>Emirates and the <strong>Ministry of Tourism and Handicraft in Madagascar’s</strong> new strategic partnership underscores the airline’s commitment to promoting tourism to one of its newest destinations which began in September 2024. In collaboration with the Ministry of Tourism&nbsp;and Handicraft, Emirates will promote Madagascar in key markets across its global network through joint advertising campaigns and drive inbound visitor traffic by activating its range of tour operators and travel agencies.</p><p>Emirates and Ministry of Tourism&nbsp;and Handicraft will also jointly conduct familiarisation trips to the destination to showcase its tourist appeal to audiences in key markets globally, while also supporting the development of business and trade opportunities in Madagascar, via its cargo-handling capabilities. So far, Emirates has supported Madagascar’s tourism agenda by promoting it as a top leisure destination to its global network of tour operators. Its efforts have included planning familiarisation trips for its top travel agencies from major feeder markets to visit the island.</p><p>Emirates and Vietnam-based, multi-sector conglomerate <strong>Sun Group</strong> have signed a Memorandum of Understanding (MoU) to strengthen inbound tourism to Vietnam and drive passenger traffic growth through collaborative efforts.</p><p>As part of the agreement, Emirates and the Sun Group will coordinate on joint marketing and promotional campaigns to spotlight Vietnam as a premier travel destination across the airline’s global network. The two entities will also explore opportunities to organize familiarisation trips for media and travel agents from key markets, while supporting tour operators in these markets with promotional incentives and giveaways.</p><p>Emirates currently serves Vietnam with 21 weekly flights to Hanoi and Ho Chi Minh City operated by a Boeing 777. The airline recently announced it will add Da Nang to its Vietnamese network from 2 June 2025.</p><p><span>Emirates has signed a Memorandum of Understanding (MoU) with the <strong>Greek Ministry of Tourism</strong>, reaffirming its long-standing commitment to promoting Greece as a year-round tourist hotspot across its global network.</span></p><p><span>The partnership will focus on driving inbound tourism to Greece from key strategic markets in Emirates’ global network through joint marketing campaigns and promotional initiatives. The MoU will also support Greece’s broader tourism vision for 2025, with a particular focus on expanding seasonal appeal and spotlighting lesser-known regions.</span></p><p><span>Emirates and <strong>Fjord Norway</strong>, the official tourist board of Western Norway, will work closely to boost inbound tourism to the region. The agreement underscores the airline’s commitment to playing a vital role with supporting the growth of tourism in Norway through the provision of connectivity to its global network and world-class travel experiences.</span></p><p><span>Under the agreement, Emirates and Fjord Norway will explore joint marketing opportunities and organise familiarisation trips for media and travel agents. The two partners will also support other promotional campaigns to inspire tourism to Norway’s stunning fjord region, offering visitors unforgettable experiences.</span></p><p><span>Norway welcomed </span><a href="https://www.statista.com/topics/6784/tourism-in-norway/#editorsPicks"><span>5.6 million tourists in 2024,</span></a><span> and the number of visitors is expected grow. Emirates’ daily flight operations and enhanced connectivity will continue to boost inbound tourism to the country, especially by bringing in high-spending tourists from the GCC.</span></p>]]></description><category><![CDATA[atm2025,Emirates Partnerships]]></category>
            <pubDate>Thu, 01 May 2025 11:28:00 +0200</pubDate>
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                        <title>Emirates and MSC Cruises extend long-term partnership aimed at enhancing the air-sea experience and expanding market reach</title>
                        <link>https://www.emirates.com/media-centre/emirates-and-msc-cruises-extend-long-term-partnership-aimed-at-enhancing-the-air-sea-experience-and-expanding-market-reach/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-and-msc-cruises-extend-long-term-partnership-aimed-at-enhancing-the-air-sea-experience-and-expanding-market-reach/</guid><pp:caseid>704359</pp:caseid><description><![CDATA[<p style="text-align:center;"><i>Partnership seeks to strengthen Dubai’s cruise proposition along with other key destinations</i></p><p>&nbsp;</p><p><strong>DUBAI, UAE, 1 May 2025</strong>&nbsp;– Emirates and&nbsp;MSC Cruises have extended their long-term strategic partnership aimed at enhancing the air-sea traveller experience, supporting Dubai’s cruise ambitions to become a major cruise hub, and exploring future opportunities for joint growth across the airline’s extensive network.</p><p>Announced at the Arabian Travel Market (ATM) in Dubai, the partnership builds on a decade long year relationship and will leverage the strengths of the airline and MSC Cruises to enhance the guest experience and support the growth of Dubai’s cruise tourism eco-system.&nbsp;</p><p>The partnership MoU was signed at Arabian Travel Market (ATM) by Nabil Sultan, Emirates’ Executive Vice President for Passenger Sales and Country Management and Eudes-Philippe Le Guelinel, Head of Fly & Cruise for MSC Cruises.</p><p><strong>Nabil Sultan, Emirates’ Executive Vice President for Passenger Sales and Country Management, said:</strong>&nbsp;“Our cornerstone partnership with MSC Cruises stands as a testament of how two brands can work together to support Dubai’s cruise tourism ecosystem while enhancing the customer experience. The cruise traveller segment is experiencing robust growth, and we will work closely with MSC Cruises on co-marketing initiatives to communicate the diversity of destinations in our network combined with an attractive air-sea proposition.&nbsp;</p><p><strong>Gianni Onorato, CEO of MSC Cruises, said, </strong>“Our partnership with Emirates is founded on a shared dedication to offering guests unforgettable experiences and high-quality service, with both Emirates and MSC Cruises recognised as leaders in their fields. We are pleased to be extending this successful partnership and continuing to offer Emirates’ world-renowned flight service alongside the memorable experience waiting for guests on board our ship through our Fly & Cruise packages.”</p><p>Benefits of a Fly&Cruise packages include being met at arrivals with a dedicated bus transfer to the ship. On return, guests can drop their bags in the cruise terminal and collect them directly once they arrive at their destination.</p><p>The partnership between Emirates and MSC Cruises will focus on collaboration across the cruise line’s fleet of ships, as well as its luxury cruise line, Explora Journeys, to offer a sophisticated, differentiated and upscale experience for discerning travellers. Emirates and MSC Cruises will also explore growth strategies that will help expand cruise traffic movements beyond Dubai.</p><p>The airline and MSC Cruises will explore joint promotional strategies and marketing campaigns that drive awareness and consideration in key markets to boost Dubai’s appeal as a cruise destination and drive interest and bookings for Explora Journeys as well as close <span>coordination of flight and cruise schedules to optimise passenger itineraries and reduce transit times. Emirates will also identify initiatives across its network to support MSC Cruises deployments beyond the UAE.&nbsp;</span></p><p>Both travel brands will seek to share relevant operational data and insights to improve service delivery, explore cruise blocks inventory allocation, in addition to coordination on flight and cruise schedules and facilitating a smooth check-in process at Port Rashid Cruise Terminal.</p><p>The 16 dedicated Emirates check-in counters at Port Rashid enable disembarking cruise passengers to process their luggage and secure boarding passes up to four hours prior to departure, allowing them to bypass the usual formalities at the airport and proceed directly to their departure gates.</p><p>&nbsp;</p>]]></description><category><![CDATA[atm2025,Emirates Partnerships]]></category>
            <pubDate>Thu, 01 May 2025 09:29:00 +0200</pubDate>
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                        <title>Emirates and American Express Middle East Sign MOU, extend collaboration to explore new offerings for SMEs in select countries across the Middle East and North Africa</title>
                        <link>https://www.emirates.com/media-centre/emirates-and-american-express-middle-east-sign-mou-extend-collaboration-to-explore-new-offerings-for-small-and-medium-sized-enterprises-smes-in-select-countries-across-the-middle-east-and-north-africa/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-and-american-express-middle-east-sign-mou-extend-collaboration-to-explore-new-offerings-for-small-and-medium-sized-enterprises-smes-in-select-countries-across-the-middle-east-and-north-africa/</guid><pp:caseid>704240</pp:caseid><description><![CDATA[<p><span><strong>Dubai, UAE, 30 April 2025</strong>: Emirates and American Express Middle East (AEME) have signed a Memorandum of Understanding (MOU) at Arabian Travel Market (ATM) that intends to expand their collaboration to explore new offerings for Small and Medium Enterprises (SMEs) in select countries across the Middle East and North Africa.</span></p><p><span>Together, Emirates and American Express Middle East will explore ways to reach and engage with Small and Medium-Sized Enterprises (SMEs) through differentiated offers and value driven initiatives.&nbsp; This may include payments solutions tailored to SMEs, the extension of potential incentives provided by Emirates to American Express Middle East Card Members participating in the Emirates Business Rewards program, among other benefits.</span></p><p><span><strong>Mazin Khoury, Chief Executive Officer at AEME, noted</strong>: “SMEs are the pulse of the economy across the region and at American Express Middle East we are deeply committed to their success. Through this MOU, we aim to expand our collaboration with Emirates to create meaningful value for small businesses.”</span></p><p><span><strong>Adnan Kazim, Deputy President & Chief Commercial Officer at Emirates, added</strong>: “Emirates recognises the pivotal role SMEs play in driving innovation, creating jobs, and fostering economic growth, and we’re committed to providing them with flexible solutions and a unique value proposition for their travel needs. The MOU between Emirates and American Express Middle East brings together two strong brands committed to delivering support to SMEs, empowering them to scale up and thrive in today’s economy. We look forward to a successful collaboration.”</span></p><p>&nbsp;</p><p><span><strong>About American Express Middle East</strong></span></p><p style="text-align:justify;"><span>American Express began operations in the MENA region in 1959 and set up its first office in Bahrain in 1977. In 1992, AEME was established in Bahrain as a joint venture company owned by American Express and Mawarid Investment Limited. Today, AEME provides consumer card, corporate and merchant payment solutions across MENA, providing customers with access to products, insights and experiences that enrich lives and build business. &nbsp;</span></p><p><span>Learn more at </span><a href="http://www.americanexpress.ae%20"><span>www.americanexpress.com.bh</span></a><span>, download Amex MENA app or connect with us on </span><a href="http://www.facebook.com/AmericanExpressME"><span>www.facebook.com/AmericanExpressME</span></a><span>, </span><a href="http://www.instagram.com/amexmena"><span>www.instagram.com/amexmena</span></a><span> and </span><a href="http://www.linkedin.com/company/AmericanExpressME"><span>www.linkedin.com/company/AmericanExpressME</span></a></p>]]></description><category><![CDATA[atm2025,Emirates Partnerships]]></category>
            <pubDate>Wed, 30 Apr 2025 14:42:00 +0200</pubDate>
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                        <title>Emirates forges partnerships with International Congress and Convention Association (ICCA), IDP Education and renews long-standing relationship with Huawei</title>
                        <link>https://www.emirates.com/media-centre/emirates-forges-partnerships-with-international-congress-and-convention-association-icca-idp-education-and-renews-long-standing-relationship-with-huawei/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-forges-partnerships-with-international-congress-and-convention-association-icca-idp-education-and-renews-long-standing-relationship-with-huawei/</guid><pp:caseid>703873</pp:caseid><description><![CDATA[<p style="margin-left:0cm;"><span><strong>Dubai, UAE, 30 April 2025: </strong>Emirates has forged new partnerships with the International Congress and Convention Association (ICCA), IDP Education, and has expanded its long-standing relationship with Huawei on the sidelines of Arabian Travel Market. These partnerships will enable the airline to tap into and deliver better customer experiences, value and exclusive benefits to diverse customer segments, and seamless access to the airline’s innovative digital solutions.</span></p><p><strong>International Congress and Convention Association (ICCA)</strong></p><p>Emirates and the International Congress and Convention Association (ICCA), the global hub for the international association meetings industry, have signed a strategic Memorandum of Understanding (MoU) to enhance collaboration and drive the growth of global business events.</p><p>This partnership will foster greater synergies between air travel and international meetings, incentives, conferences, and exhibitions (MICE). Through this agreement, both organizations aim to facilitate more seamless connectivity for association meetings, support destination development strategies, and empower the global events ecosystem through knowledge exchange and capacity building.</p><p>The MoU is also aligned with Dubai’s strategic ambitions to assert its position as a world-leading destination for international conferences and reinforces ICCA’s ongoing efforts to engage with key industry leaders in shaping the future of business events. Every year, the city hosts hundreds of major events and conferences, welcoming millions of visitors, and the MICE sector is instrumental in supporting the emirate's D33 economic agenda.<strong>&nbsp;</strong></p><p><strong>IDP Education&nbsp;</strong><span><strong>&nbsp;</strong></span></p><p>Emirates has signed an MoU with IDP Education to establish a strategic partnership that will enhance the travel experience for students and educators, support their educational mobility, while strengthening the airline’s reach across key education centres across its network.</p><p>IDP Education is a global leader in international education services, helping students achieve their study abroad goals through a network of over 210 student placement offices across 35 countries. With more than 55 years of experience, IDP has supported hundreds of thousands of students in pursuing their education in top global destinations, including Australia, the United Kingdom, Canada, the United States, Ireland, and New Zealand.</p><p>Both organisations will align efforts to boost student accessibility to global study destinations by offering a special fare programme designed for students aged 16 to 31, additional baggage allowance, flexible booking options, with more value-added benefits planned in the next phase of partnership. The partnership will commence for IDP students in the Middle East and North Africa, and plans are in place to scale offers and joint initiatives across key outbound education markets in the airline’s network. Students can access Emirates’ special discounts via IDP.com website.</p><p>The airline will also explore logistical support for IDP’s regional and global events, including conferences, fairs, and assessment activities and will leverage insights to understand travel trends to further adapt the student programme.&nbsp;</p><p><strong>Huawei</strong></p><p>Emirates and Huawei have signed a Memorandum of Understanding (MoU), reinforcing their long-standing partnership focused on digital innovation initiatives that drive visibility for both brands across key global markets.</p><p>The agreement outlines a broad framework for collaboration between Emirates and Huawei that includes joint campaigns, enhanced media presence, co-branded content, and integrated customer engagement strategies, particularly focused on the Middle East, North Africa and mainland China.</p><p>Under the expanded agreement, Emirates will become among the first airline brands to adopt and launch new Huawei services, including the global release of the HarmonyOS NEXT watch app. Both Emirates and Huawei will further work closely to continuously develop the Emirates App on Huawei’s AppGallery platform, ensuring consistency of quality and user experience.</p><p>The tech powerhouse will aim to drive increased awareness of the Emirates–Huawei partnership across mainland China and the Middle East and North Africa via integrated communications including press events, social media platforms, and media outreach. Huawei will also extend its support to Emirates’ upcoming Shenzhen route launch in July through coordinated promotional efforts.</p><p>Emirates and Huawei first established a strategic partnership in early 2020, a move that expanded the user base of the Emirates App by making it available on the AppGallery of Huawei’s smart devices.</p><p style="margin-left:0cm;"><br><br>&nbsp;</p>]]></description><category><![CDATA[atm2025,Emirates Partnerships]]></category>
            <pubDate>Wed, 30 Apr 2025 13:00:00 +0200</pubDate>
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                        <title>Emirates receives Tourism delegation from Jamaica at ATM 2025</title>
                        <link>https://www.emirates.com/media-centre/emirates-receives-tourism-delegation-from-jamaica-at-atm-2025/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-receives-tourism-delegation-from-jamaica-at-atm-2025/</guid><pp:caseid>704230</pp:caseid><description><![CDATA[<p style="text-align:center;"><strong>Airline to support inbound tourism to the Caribbean nation via partnerships</strong></p><p style="margin-left:0cm;"><span><strong>Dubai, UAE – 30 April 2025:</strong>&nbsp;At Arabian Travel Market 2025, Emirates today received a delegation from Jamaica’s Ministry of Tourism. The delegation met with His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline & Group in the presence of Adnan Kazim, Emirates Deputy President and Chief Commercial Officer. The Jamaican delegation was led by The Honourable Edmund Bartlett, Minister of Tourism, Jamaica to discuss ways to support the island’s tourism industry. &nbsp;&nbsp;</span></p><p><span>Minister Bartlett was accompanied Donovan G. White, Director of Tourism, Jamaica Tourist Board and Fiona Fennell, Public Relations and Communications Officer, Jamaica Tourist Board.</span></p><p style="margin-left:0cm;"><span>The delegation explored opportunities to increase inbound tourism flows through enhanced connectivity from the UAE into Jamaica via the airline’s codeshare partners.</span></p><p style="margin-left:0cm;"><span>Emirates’ codeshare agreement with Condor allows passengers from across its network to seamlessly connect to Jamaica, utilising the German carrier’s services via Frankfurt, while enjoying the convenience of travelling on a single ticket with a hassle-free baggage policy. Emirates customers can also travel to the island nation through partners’ interline flights including United, via Chicago or Houston, in addition to Air Canada-operated flights through Toronto. Emirates Skywards members can also earn and redeem Miles on all Condor-operated flights to Montego Bay.</span></p><p style="margin-left:0cm;"><span>The airline also actively promotes Jamaica to its customer base through curated&nbsp;</span><a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.emiratesholidays.com%2Fae_en%2Fdestination%2Famericas%2Fjamaica&data=05%7C02%7Cjehad.saleh%40emirates.com%7C404ae6c9fc42483d379108dd7749250b%7Ce0b26355188940d88ef1e559616befda%7C0%7C0%7C638797878217150274%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=WC7vIDheW2XcSqYJgyMFY6YrNg5eFkxEYGnnBIcdq8E%3D&reserved=0"><span>Emirates Holidays packages</span></a><span>, featuring a range of hotels, adventure excursions and sporting activities, in addition to cultural events.&nbsp;</span></p><p>&nbsp;</p>]]></description><category><![CDATA[atm2025]]></category>
            <pubDate>Wed, 30 Apr 2025 12:27:00 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/2431/9e0e9d29-16cf-4f8a-b8f9-a8fef0b78ec1/jamaica1.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[EK-and-Jamaica-delegation]]></pp:imageTitle><pp:imageDescription><![CDATA[His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline &amp;amp; Group (third from right) met with The Honourable Edmund Bartlett, Minister of Tourism, Jamaica (centre right) in the presence of Adnan Kazim, Emirates Deputy President and Chief Commercial Officer (second from right). Also present were Donovan G. White, Director of Tourism, Jamaica Tourist Board (centre left); Fiona Fennell, Public Relations and Communications Officer, Jamaica Tourist Board (far right) and Sheikh Majid Al Mualla, Emirates&amp;rsquo; Divisional Senior VP, International Affairs (third from left) amongst other members of the Jamaican delegation.]]></pp:imageDescription></item><item>
                        <title>Emirates reinforces commitment to cruise industry growth with extension of Cruise Lines International Association (CLIA) executive partnership</title>
                        <link>https://www.emirates.com/media-centre/emirates-reinforces-commitment-to-cruise-industry-growth-with-extension-of-cruise-lines-international-association-clia-executive-partnership/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-reinforces-commitment-to-cruise-industry-growth-with-extension-of-cruise-lines-international-association-clia-executive-partnership/</guid><pp:caseid>703858</pp:caseid><description><![CDATA[<p style="text-align:center;"><i>Emirates holds exclusive status as CLIA's sole Diamond Elite Executive Partner airline</i></p><p style="text-align:center;"><i>Partnership with CLIA enhances cruise sector engagement and drives strategic growth in key markets</i></p><p><strong>Dubai, UAE, 30 April 2025</strong>: Emirates has strengthened its strategic partnership with Cruise Lines International Association (CLIA) through the extension of its prestigious Diamond Elite executive partnership. With CLIA representing more than 90% of the global ocean cruise fleet, including more than 55 cruise lines, this partnership offers Emirates the opportunity to deepen its engagement with key cruise industry leaders and enhance its visibility in key cruise markets. The collaboration also aligns with the airline’s vision to enhance Dubai’s status as a premier global cruise hub while capitalizing on the sector's robust growth trajectory.</p><p><strong>Adnan Kazim, Emirates Deputy President and Chief Commercial Officer said</strong>: “The extension of our Diamond Elite Partnership with CLIA comes at the right time for Emirates. The cruise industry has demonstrated remarkable resilience, with robust demand spanning diverse traveller segments, and a healthy performance outlook.&nbsp; We will strategically tap into the growth opportunity that the industry presents, especially across CLIA’s expansive business community of executive partners, travel trade members and advisors to boost cruise passenger arrivals through our superior network and premium product proposition.</p><p><strong>He added:</strong> “Our CLIA executive partnership also reinforces Dubai's emergence as one of the world’s best cruise destinations. Through collaborative efforts with our partners, Dubai today benefits from an integrated air-land-sea proposition, anchored by world-class maritime infrastructure, iconic tourist attractions, and exceptional air connectivity, and we remain committed to grow its appeal to an expanding base of cruise travellers.”</p><p>“Emirates is a valued partner to the cruise industry, and their ongoing engagement as a CLIA executive partner demonstrates a strong commitment to furthering industry relationships and supporting CLIA’s important advocacy work on behalf of our members,” said <strong>Karyn Gruenberg, CLIA’s Managing Director of Enterprise Development and Senior Vice President of Membership</strong>. “In 2025, 37.1 million passengers are forecast to sail globally, with Dubai growing as a cruise destination and homeport. Through their CLIA executive partnership, Emirates is well-poised to continue collaborating with cruise decision-makers to support this emerging market.”</p><p>As a CLIA Diamond Elite Executive Partner, Emirates will have privileged access to cruise industry leadership through exclusive events, while securing premier sponsorship opportunities at key industry gatherings. The elevated partnership will also enhance Emirates’ visibility in key cruise markets, and provides access to vital industry research and insights, including passenger demographics and emerging trends. The airline will also be able to promote its fly-cruise packages and crew movement solutions, complemented by brand positioning across CLIA's digital platforms.</p><p>Last year, Emirates transported nearly 187,000 cruise passengers to Dubai. Dubai stands as the Middle East's largest port of embarkation and the city’s dual ports welcomed four ships in 2024. Both Port Rashid and Dubai Harbour offer an array of passenger amenities, including expedited customs clearance, streamlined visa processing, and extensive duty-free retail options. Visitors benefit from Emirates’ 16 remote check-in facilities at Port Rashid as well as convenient city access through complimentary shuttle services. The Hamdan bin Mohammed Cruise Terminal at Port Rashid —the world's largest single covered cruise facility— is capable of processing 14,000 passengers daily.</p><p><strong>About Emirates</strong></p><p>Emirates is the world’s largest international airline, connecting travellers to more than 140 cities. Emirates operates the world’s largest fleet of Boeing 777 and Airbus A380s, and now flies the Airbus A350, offering spacious cabins and iconic inflight features across its fleet. <span>With a culturally diverse workforce, Emirates caters to its global customer base by delivering exceptional services and world-class products and</span> has earned customer recognition for its industry-leading services on the ground and in the sky.</p><p><span><strong>About the Cruise Lines International Association (CLIA)</strong> &nbsp;</span></p><p><span>Cruise Lines International Association (CLIA) is the preeminent cruise trade association, providing a unified voice for the industry and its members as the leading authority of the global cruise community. CLIA represents oceangoing member lines which comprise more than 90% of global cruise passenger capacity, including the world’s most prestigious ocean, river, and specialty cruise lines, as well as a business community of leading ports, destinations, shipyards and maritime product and service providers, and the largest network of travel professionals who specialise in cruise travel. Together with its members and partners, CLIA supports policies and practices that foster safe, secure, healthy and sustainable cruise operations; tourism strategies that maximise the socioeconomic benefits of cruise travel; and technologies and innovations designed to support the industry’s pursuit of net zero emissions by 2050. The organization's global headquarters are in Washington, DC, with regional offices located in North and South America, Europe, and Australasia. &nbsp;</span></p><p><span>For more information, please visit </span><a href="https://www.cruising.org/" target="_blank"><span>cruising.org</span></a><span> or follow us on </span><a href="https://www.facebook.com/CLIAGlobal/" target="_blank"><span>Facebook</span></a><span>, </span><a href="https://www.instagram.com/cliaglobal/" target="_blank"><span>Instagram</span></a><span>, </span><a href="https://twitter.com/cliaglobal" target="_blank"><span>X (formerly Twitter)</span></a><span>, and </span><a href="https://www.youtube.com/cliaglobal" target="_blank"><span>YouTube</span></a><span> with our handle @CLIAGlobal—or on </span><a href="https://www.linkedin.com/company/cliaglobal/" target="_blank"><span>LinkedIn</span></a><span>. &nbsp;</span></p>]]></description><category><![CDATA[atm2025,Emirates Partnerships]]></category>
            <pubDate>Wed, 30 Apr 2025 09:29:00 +0200</pubDate>
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                        <title>Emirates strengthens collaboration with Malaysian, Sri Lanka, Morocco, Seychelles, Bahamas, Warsaw and Nigeria Tourism Boards to boost inbound visitors from around its network</title>
                        <link>https://www.emirates.com/media-centre/emirates-strengthens-collaboration-with-malaysian-sri-lanka-morocco-seychelles-bahamas-warsaw-and-nigeria-tourism-boards-to-boost-inbound-visitors-from-around-its-network/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-strengthens-collaboration-with-malaysian-sri-lanka-morocco-seychelles-bahamas-warsaw-and-nigeria-tourism-boards-to-boost-inbound-visitors-from-around-its-network/</guid><pp:caseid>703704</pp:caseid><description><![CDATA[<p><strong>Dubai, UAE 29 April 2025: </strong>Emirates has signed another seven Memorandum of Understandings (MoUs) on the side-lines of Arabian Travel Market (ATM) with the tourism boards and ministries of Malaysia, Sri Lanka, Morocco, Seychelles, Bahamas, Warsaw and Nigeria to bolster visitor arrivals and boost the appeal of each destination.</p><p>Emirates and <strong>Tourism Malaysia</strong> have renewed their partnership, reaffirming the airline’s longstanding commitment to the Southeast Asian gateway. Emirates will seek to promote Malaysia across key markets in its global network, exploring opportunities for joint marketing promotions and advertising initiatives to position Malaysia as a premier tourist destination – highlighting its natural landscapes, cultural heritage and unique culinary experiences. Emirates will also explore organising familiarisation trips to Malaysia for key media representatives and travel agents from strategic markets across its global network.</p><p>Emirates and the <strong>Sri Lanka Tourism Promotion Bureau (SLTPB)</strong> have renewed their three-year strong partnership, aimed at further developing the country’s tourism and trade industries. Through joint initiatives, such as developing excursions and familiarization trips to promote the island nation to key feeder markets, Emirates and SLTPB aim to grow the tourism industry of the popular Indian Ocean destination by showcasing the destination to customers across the airline’s global network.&nbsp;</p><p>The joint efforts to boost the nation’s tourist industry have supported a steady increase in inbound traffic into the island, which recorded just over 2 million visitors in 2024. Between April 2024 and March 2025, Emirates carried over 240,000 passengers into Sri Lanka from key markets around its network including Rusia, the UK, Germany, Australia, China, and the US, among others.</p><p>Emirates and the <strong>Moroccan National Tourist Office </strong>will<strong> </strong>explore ways to promote inbound tourism to Morocco from key destinations on the airline’s vast global network. The agreement directly supports Morocco’s strategic roadmap to double the size of the tourism sector and ultimately make it one of the top 20 destinations for visitors in the world. The partners will explore programmes for trade partners and tour operators to further educate and incentivise the travel industry, in addition to familiarisation trips and other marketing initiatives to increase visibility of the destination within Emirates’ network.</p><p>Morocco has ambitious targets to develop tourism, aiming to attract 17.5 million visitors annually by 2026 and create 200,000 new jobs in the sector. 2024 marked a record-breaking year, with 17.4 million tourists visiting the kingdom. The partnership inked at Arabian Travel Market directly support this vision, leveraging Emirates’ frictionless travel options and vast global network to further promote the destination in key target markets.</p><p>Emirates and <strong>Tourism Seychelles</strong> have renewed their longstanding commitment to support the travel and tourism industry of the country. Building on a partnership established in 2013, the MoU aims to increase inbound tourist traffic to Seychelles, with a focus on key feeder markets within the airline’s extensive network. Emirates has been a major contributor to Seychelles’ tourism successes over the years, with the island welcoming more than 350,000 tourist arrivals in 2024. Joint initiatives that have contributed to healthy visitor numbers include marketing campaigns targeted at European markets like Austria.</p><p>Emirates and the <strong>Ministry of Foreign Affairs of The Bahamas</strong> will partner on joint promotional campaigns in key markets to boost tourist arrivals into The Bahamas, by showcasing the destination’s appeal to visitors and holidaymakers. The Ministry of Foreign Affairs will support Emirates’ efforts by providing tour operators and travel agents in key target markets with promotional giveaways, special packages, incentives and marketing spend.<span>&nbsp;</span></p><p><span>Emirates and the <strong>Warsaw Tourism Organization</strong> will work together for the first time to develop inbound passenger traffic from key markets in the airline’s global network to the city. Both entities will explore developing joint advertising campaigns and organizing familiarization trips for media representatives and travel agents to Warsaw. These initiatives aim to boost awareness of Warsaw’s cultural richness and strengthen its positioning as a key gateway in Central Europe.</span></p><p>Emirates and the <strong>Nigerian Ministry of Art Culture Tourism and the Creative Economy</strong><span><strong> </strong></span>will work closely to boost international visitors to Nigeria. The partnership underscores the airline’s commitment to the market through attracting visitors from across its global network of more than 140 passenger destinations, as Nigeria’s tourism roadmap aims to make the country a major holiday destination in Africa, driven by significant investments in infrastructure, tourist facilities, and enhanced air connectivity to and from the country. <span>The partnership between Emirates and the Ministry — to be driven by its agency for tourism promotion, the Nigerian Tourism Development Authority (NTDA) — supports this exciting new chapter and is further bolstered by the recently signed interline agreement between Emirates and Air Peace, which expands Emirates’ reach to 13 additional cities across Nigeria. &nbsp;Both partners will develop programmes for trade partners, hoteliers and tour operators, as well as exploring incentives, familiarisation trips and other marketing initiatives.&nbsp;</span></p><p>&nbsp;</p><p><br>&nbsp;</p>]]></description><category><![CDATA[atm2025,Emirates Partnerships]]></category>
            <pubDate>Tue, 29 Apr 2025 15:47:00 +0200</pubDate>
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                        <title>Emirates Skywards introduces Classic Rewards on flydubai</title>
                        <link>https://www.emirates.com/media-centre/emirates-skywards-introduces-classic-rewards-on-flydubai/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-skywards-introduces-classic-rewards-on-flydubai/</guid><pp:caseid>703751</pp:caseid><pp:subtitle>In addition to earning and redeeming Skywards Miles across the joint network of Emirates and flydubai - members can now also redeem Miles for Classic Rewards on all flydubai flights.</pp:subtitle><description><![CDATA[<p><strong>Dubai, UAE: 29 April 2025</strong> – Emirates Skywards has announced members can now redeem Skywards Miles for Classic Rewards on all flydubai flights, across all cabins, starting from 5,000 Miles. Since 2018, the award-winning loyalty programme of Emirates and flydubai has offered customers one loyalty currency, fantastic benefits, and now, the opportunity for members to enjoy Classic Rewards on both carriers.</p><p><span>The agreement was signed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group and Chairman of flydubai, and senior executives from both Emirates and flydubai.</span></p><p>Classic Rewards, a popular loyalty offering, will allow members to redeem Miles for a full flight ticket.* Members can also take advantage of revised Cash+Miles rates on flydubai, and enjoy the flexibility of paying for a ticket with a combination of Skywards Miles and cash. Classic Rewards are available on<a href="https://www.emirates.com/ae/english/skywards/spend-miles/" target="_blank"> emirates.com</a> and members can redeem Cash+Miles directly on <a href="https://www.flydubai.com/en/skywards/spending" target="_blank">flydubai.com</a>.</p><p><strong>Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said</strong>: “We’re very pleased to announce this exciting enhancement to our loyalty programme with flydubai. Starting today, members can use their Skywards Miles for Classic Rewards on all flydubai flights, accessing a network of more than 130 destinations served by the carrier.* We look forward to enhancing our member proposition, and together, taking the loyalty experience to even greater heights.”&nbsp;</p><p><strong>Jeyhun Efendi, Divisional Senior Vice President of Commercial Operations & E-commerce at flydubai, said:</strong> “The introduction of Classic Rewards marks a significant milestone in enhancing the Skywards experience for flydubai customers. Alongside our existing Cash+Miles offering, it gives our passengers greater flexibility and value when redeeming their Miles. Our strong partnership with Emirates through the codeshare agreement and combined network unlocks even more possibilities, making it easier than ever for customers to access a seamless travel experience across both airlines.”&nbsp;</p><p><i><strong>Explore and earn Miles with flydubai&nbsp;</strong></i></p><p>From its home in Dubai, flydubai has created a network of more than 130 destinations in 55 countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East, South Asia and South-East Asia - opening more than 97 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.&nbsp;</p><p>The airline operates a single fleet-type of 89 Boeing 737 aircraft and includes: 29 Next-Generation Boeing 737-800, 57 Boeing 737 MAX 8 and 03 Boeing 737 MAX 9 aircraft.&nbsp;</p><p>Customers onboard can expect signature lie-flat seats in Business Class that rival the experience offered on a wide-body aircraft as well as seats designed to optimise space and comfort in Economy Class. Customers can also look forward to internationally inspired menus and an inflight entertainment system that offers hours of movies, TV shows and entertainment channels.&nbsp;</p><p><i><strong>One of the most valued loyalty programmes&nbsp;</strong></i></p><p>Emirates Skywards is one of the most valued and recognised loyalty programmes in the world, offering four tiers of membership: Blue, Silver, Gold and Platinum, with each tier earning exclusive privileges. Members can earn Skywards Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands.&nbsp;</p><p>Skywards Miles can be redeemed for an extensive range of rewards, including flight tickets on partner airlines, flight upgrades, hotel stays, tickets, hospitality at sporting and cultural events, tours and money-can’t-buy experiences.&nbsp;</p><p>The loyalty programme was crowned as ‘World’s Leading Airline - Rewards Programme’ at the World Travel Awards 2024 - recognised for its extensive brand partnership portfolio and innovative offerings that enable members to ‘earn better’ and ‘spend better.’&nbsp;</p><p>For more information, visit <a href="https://emirates.com" target="_blank">emirates.com</a> Tickets can be booked on emirates.com and<a href="https://flydubai.com" target="_blank"> flydubai.com,</a> the Emirates App, Emirates Retail stores, Emirates contact centre, or via travel agents.&nbsp;<br><br><i>*Terms and conditions apply&nbsp;</i><br><i>* Skywards members can use Skywards Miles to purchase a full Saver or Flex Plus reward ticket on flydubai, excluding carrier surcharges and taxes.&nbsp;</i><br><br>&nbsp;</p><p>Emirates Public Relations</p><p>pr@emirates.com</p>]]></description><category><![CDATA[Emirates Skywards,atm2025]]></category>
            <pubDate>Tue, 29 Apr 2025 14:58:00 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/2431/df94e489-398e-4fce-afa9-66211d218fb4/dsc00792.jpg?10000</pp:imageOriginal><pp:imageDescription><![CDATA[His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group and Chairman of flydubai (centre).  (Left to right):  Hamad Obaidalla, Chief Commercial Officer at flydubai;  Ghaith Al Ghaith, Chief Executive Officer at flydubai; Jeyhun Efendi, Divisional Senior Vice President of Commercial Operations &amp;amp; E-commerce at flydubai, Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards; Adnan Kazim, Emirates&amp;rsquo; Deputy President and Chief Commercial Officer; and Nabil Sultan, Emirates&amp;rsquo; Executive Vice President Passenger Sales and Country Management.]]></pp:imageDescription></item><item>
                        <title>Emirates extends connectivity beyond its network, activating reciprocal codeshare agreement with Condor and establishing new partnership with Air Seychelles</title>
                        <link>https://www.emirates.com/media-centre/emirates-extends-connectivity-beyond-its-network-activating-reciprocal-codeshare-agreement-with-condor-and-establishing-new-partnership-with-air-seychelles/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-extends-connectivity-beyond-its-network-activating-reciprocal-codeshare-agreement-with-condor-and-establishing-new-partnership-with-air-seychelles/</guid><pp:caseid>703720</pp:caseid><description><![CDATA[<p><span><strong>Dubai, UAE 29 April 2025: </strong>As part of its commitment to help customers reach every corner of the globe conveniently and efficiently by establishing new partnerships and strengthening its longstanding ones, Emirates has officially activated its reciprocal codeshare partnership with <strong>Condor</strong> ahead of the 2025 summer travel season and has established a new codeshare with <strong>Air Seychelles.</strong></span></p><p><span><strong>Emirates and Condor</strong></span></p><p><span>Emirates and Condor have officially activated their reciprocal codeshare partnership ahead of the 2025 summer travel season. The agreement expands travel options for customers of both airlines, providing convenient booking options and greater access to some of the most sought-after destinations across the globe.</span></p><p><span>Emirates’ customers can enjoy seamless access to 11 new destinations across Europe and the Caribbean Islands served by Condor via Frankfurt, Dusseldorf and Hamburg. These include popular summer gateways such as Palma de Mallorca, Ibiza, Gran Canaria, Fuerteventura, Tenerife, Cancun, Montego Bay and others.</span></p><p><span>Condor customers will also benefit from enhanced connectivity to 13 destinations served by Emirates via the airline’s Dubai hub. These include attractive holiday spots such as&nbsp; Bali, the Maldives, Sri Lanka, Bangkok, Phuket, Hanoi and Cape Town.</span></p><p><span>Flights are available for booking now on </span><a href="http://www.emirates.com/"><span>www.emirates.com</span></a><span>,&nbsp;</span><a href="http://www.condor.com/"><span>www.condor.com</span></a><span>, through online travel agencies (OTAs), major GDS platforms and Emirates’ retail stores worldwide, for travel from 10 May.&nbsp; Members of Emirates Skywards can also earn and burn on both airlines, if booked on codeshare flights.</span></p><p><span><strong>Emirates and Air Seychelles</strong></span></p><p style="margin-left:0cm;"><span>Emirates and Air Seychelles have established a new codeshare partnership that will offer seamless connections for Emirates customers connecting on Air Seychelles-operated flights from Mahe to Praslin Island.</span></p><p style="margin-left:0cm;"><span>Emirates will place its code on flights between Mahe and Praslin Island operated by Air Seychelles. Emirates customers will enjoy the convenience of island-to-island connectivity, hassle-free booking of itineraries on a single ticket while benefiting from competitive fares, and a single baggage policy checked through to Praslin Island.</span></p><p style="margin-left:0cm;"><span><strong>Adnan Kazim,&nbsp;Deputy President and Chief Commercial Officer, Emirates</strong>&nbsp;<strong>said</strong>: “Our codeshare partnership with Air Seychelles will provide customers with seamless connections to Praslin Island, and complements our existing services between Dubai and Mahe, enabling Emirates to expand our reach and allow our customers to fly to one of the most popular points in the Seychelles. We look forward to developing the relationship further and introducing more added-value benefits.”</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>Sandy&nbsp;Benoiton, Chief&nbsp;Executive&nbsp;Officer,&nbsp;Air Seychelles</strong>&nbsp;said:&nbsp;"We are thrilled to partner with Emirates to enhance connectivity between&nbsp;Mahe&nbsp;and&nbsp;Praslin&nbsp;Island. This codeshare agreement not only simplifies travel for our customers but also showcases our commitment to making the Seychelles more accessible to&nbsp;travellers&nbsp;from around the world. We look forward to welcoming more visitors to our beautiful islands and working closely with Emirates to ensure an exceptional travel experience."</span></p><p style="margin-left:0cm;"><span>The airline operates 14 flights per week between Dubai and Mahe, with most travellers venturing from France, Italy, Germany, Switzerland and the United Kingdom for their holidays in the Seychelles.</span></p><p><span>Emirates currently has commercial cooperation agreements in place with 164 interline, codeshare and intermodal&nbsp;partners expanding its network reach to nearly 1,800 cities. Over the last 12 months, Emirates launched 11 new partnerships.</span></p><p><i><span>* Subject to government approvals</span></i></p>]]></description><category><![CDATA[atm2025,Emirates Partnerships]]></category>
            <pubDate>Tue, 29 Apr 2025 13:16:00 +0200</pubDate>
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                        <title>Emirates tops four categories at the 2025 Business Traveller Middle East Awards, including Best Airline Worldwide for 12th year running</title>
                        <link>https://www.emirates.com/media-centre/emirates-tops-four-categories-at-the-2025-business-traveller-middle-east-awards-including-best-airline-worldwide-for-12th-year-running/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-tops-four-categories-at-the-2025-business-traveller-middle-east-awards-including-best-airline-worldwide-for-12th-year-running/</guid><pp:caseid>703722</pp:caseid><description><![CDATA[<p><strong>Dubai, UAE, 29 April 2025</strong>: Emirates clinched four gongs at the prestigious Business Traveller Middle East (BTME) 2025 awards last night, including ‘<i>Best Airline Worldwide’</i> for the twelfth consecutive year.</p><p>The airline also took home <i>‘Best First Class’</i>, ‘<i>Best Premium Economy Class’</i> and ‘<i>Best Airport Lounge in the Middle East’.</i></p><p>Adil Al Ghaith, Senior Vice President Commercial Operations, Centre, and Dr Nejib Ben Khedher, Divisional Senior Vice President, Skywards, received the awards on Emirates’ behalf. The awards honour excellence across the business travel ecosystem, underpinned by a transparent public voting process to recognise top-level work and innovations helping to shape the future of the travel industry.</p><p>The wins represent the airline’s continuous investment to evolve what is already an exceptional experience onboard and on the ground across all classes.</p><p>Since 2022, Emirates’ retrofit programme, which will see 219 aircraft completely receive a nose-to-tail refresh has picked up its momentum, and today, 51 aircraft have been fully upgraded. The airline also took delivery of its first A350, equipped with its next generation products and latest technologies.&nbsp;</p><p>Existing upgraded aircraft and new A350s continue to be deployed to new cities, offering customers more opportunities to enjoy a seamless and consistent experience, whether they are travelling to or through Dubai. By the end of this year, the airline will serve over 70 cities worldwide with refurbished Boeing 777s and Airbus A380s, and new A350s.</p><p>The<strong> </strong>airline’s First-Class experience continues to be the gold standard for luxury commercial travel, and customers can look forward to the ultimate in comfort with fully enclosed private suites, unlimited caviar and Dom Pérignon champagne, luxurious hydra-active pyjamas, Byredo skincare and sustainable Voya shower products, as well as Bulgari amenity kits to stay refreshed throughout long haul flights.</p><p>Emirates Premium Economy Class has been widely hailed, already winning multiple awards worldwide since its introduction in 2022. Along with 219 Boeing 777s and A380s, 65 Emirates A350s feature Premium Economy Class, making luxury travel more accessible to a wider audience. Premium Economy offers a travel experience similar to Business Class on many airlines, with spacious leather reclining seats, complimentary amenity kits on select flights and premium culinary experiences, finished off by its exclusive sparkling wine - Chandon Vintage Brut 2017.</p><p>On the ground, the airline’s three First Class Lounges at Dubai International Airport offer everything from a dedicated premium duty-free shopping area, à la carte dining with a multitude of menu options, a Timeless spa with complimentary services, a wine cellar providing a unique opportunity to view, taste and purchase a range of exquisite wines, a cigar bar, and much more.</p><p><strong>Building Brand Love</strong></p><p>According to Brand Finance<span>, Emirates’ brand value doubled to US $8.4 billion in 2024, up 27% over the previous year,<strong> </strong>as<strong> </strong></span>traveller preferences continue to evolve towards more premium experiences. The latest rankings have also placed it <span>amongst the top five most valuable airline brands in the world, the </span>the most valuable airline brand outside the US, as well as <span>the most valuable Middle Eastern Airline brand.</span></p><p>The airline’s <span>solid brand positioning is grounded in its commitment to delivering best-in-class products and services both in the air and on the ground and staying attuned to traveller needs. The airline’s </span>network expansion across continents, and inspiring sponsorship <span>campaigns known for bold, distinctive approaches have also captured attention and </span>bolstered its brand equity on the global stage.</p>]]></description><category><![CDATA[atm2025,awards]]></category>
            <pubDate>Tue, 29 Apr 2025 12:33:00 +0200</pubDate>
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                        <title>Emirates and Philippine Airlines to explore enhanced partnership across passenger and cargo operations</title>
                        <link>https://www.emirates.com/media-centre/emirates-and-philippine-airlines-to-explore-enhanced-partnership-across-passenger-and-cargo-operations/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-and-philippine-airlines-to-explore-enhanced-partnership-across-passenger-and-cargo-operations/</guid><pp:caseid>703716</pp:caseid><description><![CDATA[<p><strong>Dubai, UAE, 29 April 2025:</strong> Emirates and Philippine Airlines (PAL) met at the Arabian Travel Market in Dubai to explore a potential <span>expansion of their partnership with the shared goal of offering more convenient schedules and improved services to the traveling public.</span></p><p><span>Emirates and PAL agreed to consider the possibility of a reciprocal code sharing agreement on flights between the Philippines and Dubai, and on select routes beyond the gateways of each partner airline.&nbsp;</span></p><p>A code sharing partnership could potentially give travellers better connectivity to new and exciting destinations beyond each airline’s own network, with the convenience of a single ticket, one competitive fare and one baggage policy for their entire journey.</p><p>Both carriers will also explore opportunities to enhance their cargo interline cooperation; exchange best practices in ground handling, catering, maintenance and technical trainings; and organize joint familiarization trips for key media and trade stakeholders.<span>&nbsp;</span></p><p>Emirates and Philippine Airlines first signed an enhanced interline agreement in March 2023 and have been seamlessly connecting travellers to ten domestic points via Cebu and Clark; as well as nine international points via Dubai. Passengers have thus enjoyed the benefits of hassle-free travel journeys across the two airlines’ networks, with convenient baggage check-through to their final destinations.</p><p>Emirates launched services to Manila in 1990 and has progressively grown its operations to include a circular service to Cebu and Clark. The airline currently serves the Philippines with 28 weekly flights, offering approximately 22,700 weekly seats to and from Dubai and connecting travellers to over 140 destinations across the airline’s global network.</p><p>The airline recently opened its first Emirates World Store in Southeast Asia in Manila, reinforcing its commitment to providing Filipinos with high quality service, from booking to boarding.</p><p><i>&nbsp;</i></p>]]></description><category><![CDATA[atm2025]]></category>
            <pubDate>Tue, 29 Apr 2025 10:26:00 +0200</pubDate>
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                        <title>Emirates starts strong at ATM: signs MoUs with Tourism Boards of Sharjah, The Philippines, Maldives, Visit Britain, Thailand, Japan National Tourism Organization (JNTO), Uganda and Hungary</title>
                        <link>https://www.emirates.com/media-centre/emirates-starts-strong-at-atm-signs-mous-with-tourism-boards-of-sharjah-the-philippines-maldives-visit-britain-thailand-japan-national-tourism-organization-jnto-uganda-and-hungary/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-starts-strong-at-atm-signs-mous-with-tourism-boards-of-sharjah-the-philippines-maldives-visit-britain-thailand-japan-national-tourism-organization-jnto-uganda-and-hungary/</guid><pp:caseid>703544</pp:caseid><description><![CDATA[<p><strong>DUBAI, UAE, 28 April 2025</strong>: Emirates has signed eight Memorandum of Understandings (MoUs) on the first day of Arabian Travel Market (ATM) with the Tourism Boards of Sharjah, The Philippines, Maldives, Visit Britain, Thailand, Japan National Tourist Organisation (JNTO), Uganda and Hungary.</p><p>These agreements demonstrate the airline’s commitment to attract more travellers across its extensive network of more than 140 destinations to experience each locale's distinctive sights, culture and attractions, as well as boosting tourism to the wider UAE through strategic collaborations.</p><p>Emirates and <strong>Sharjah Commerce & Tourism Authority (SCTDA),</strong> will work together to jointly promote tourism and boost visitor arrivals to the UAE emirate of Sharjah.</p><p>The new partnership, which takes effect today, will see Emirates and SCTDA explore and implement promotional activities&nbsp;and offer&nbsp;bespoke packages for&nbsp;tour operators and the wider travel trade in key markets. Emirates and SCTDA will also explore opportunities to create unique products and packages marketed directly to Emirates’ customers via ‘<a href="https://www.emirates.com/us/english/dubai-experience/">Dubai Experience’</a> on the airline’s website. This is in addition to advertising and cross promotional marketing campaigns, familiarisation programmes for travel trade and media, as well as promotional competitions aimed to encourage visits to Sharjah as part of their overall UAE holiday.&nbsp;</p><p>Emirates and the <strong>Department of Tourism Philippines</strong> will work to promote the Southeast Asian nation and help drive inbound tourist flows, particularly from the Middle East and Europe. Both entities will explore avenues of cooperation across marketing and advertising to further boost visitor traffic to the Philippines, in addition to organising familiarisation trips for media and key tourism stakeholders from European and Middle Eastern markets.</p><p>Emirates and the <strong>Maldives Marketing and PR Corporation for the Republic of the Maldives</strong> will collaborate to attract more visitors to the archipelago nation through the airline’s global network. The strategic partnership underscores Emirates’ commitment to promoting tourism to the destination, which has been part of its West Asian and Indian Ocean network since 1987. Emirates will promote the Maldives in key markets across its global network through joint advertising campaigns, familiarisation trips, customised travel packages, as well as activate tour operators and travel agencies. The airline will also support the development of business and trade opportunities in the Maldives, via its cargo-handling capabilities.</p><p><span>Emirates has signed a declaration of intent with <strong>VisitBritain</strong> to boost inbound tourism to the UK, including key strategic markets across the Middle East, Far East Asia and Australasia. &nbsp;&nbsp;Under the agreement, Emirates and VisitBritain will explore joint promotions and tactical efforts, familiarisation trips to the UK for media and travel agents; and support other promotional activities that will increase travel demand to London, Birmingham, Manchester, Newcastle, Edinburgh, and Glasgow. According to </span><a href="https://www.visitbritain.org/news-and-media/industry-news-and-press-releases/visitbritain-publishes-inbound-tourism-forecast-0"><span>VisitBritain’s forecast</span></a><span>, the UK is expected to welcome 43.4 million visits in 2025. Playing a vital role in supporting this growth, Emirates operates 133 weekly flights to/from the UK across eight gateways.</span></p><p>Emirates and the <strong>Tourism Authority of Thailand (TAT)</strong> have established a new strategic partnership aimed at driving inbound tourism from the airline’s global network to Thailand.</p><p>Emirates and TAT will collaborate on a range of marketing and promotional initiatives to highlight Thailand’s appeal as a premier destination. The partnership will include joint advertising campaigns, familiarisation trips for key media representatives, and joint efforts with travel agents and tour operators to offer promotional packages, giveaways, and incentives across Emirates’ key markets.</p><p><span>Emirates has pledged its support to help grow tourism demand with the <strong>Japan National Tourism Organization (JNTO) </strong>between Japan and the Middle East. The partnership will include a series of data sharing, joint analyses and potential promotional campaigns to drive awareness and visitation to Japan.</span></p><p><span>Building on a successful year of collaboration, Emirates and <strong>Uganda Tourism Board</strong> have renewed their Memorandum of Understanding (MoU) for 2025. With a focus on driving inbound tourism to Uganda, the partnership underscores the airline’s ongoing commitment to market Uganda as a premier tourist destination. Since signing the MoU in 2024, Emirates and the Uganda Tourism Board have hosted familiarisation trips for key trade partners, hoteliers, travel agency partners and tour operators, who are instrumental in driving awareness of the destination worldwide. Emirates has also noted a 16% uptick in passengers on the Dubai-Entebbe route, since January 2025.</span></p><p><span>Emirates and <strong>Visit Hungary</strong> will work together to boost inbound tourism to the country.&nbsp; Under the agreement, Emirates and Visit Hungary will drive joint marketing and advertising campaigns to showcase Hungary’s touristic appeal. The two partners will also work closely to organise familiarisation trips for media and travel agents, as well as support other promotional campaigns to increase travel demand to Budapest.</span></p>]]></description><category><![CDATA[atm2025]]></category>
            <pubDate>Mon, 28 Apr 2025 15:14:50 +0200</pubDate>
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                        <title>Emirates and Kuwait Airways ink interline agreement to strengthen travel options to the airline’s network</title>
                        <link>https://www.emirates.com/media-centre/emirates-and-kuwait-airways-ink-interline-agreement-to-strengthen-travel-options-to-the-airlines-network/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-and-kuwait-airways-ink-interline-agreement-to-strengthen-travel-options-to-the-airlines-network/</guid><pp:caseid>703520</pp:caseid><description><![CDATA[<p><span><strong>Dubai, UAE 28 April 2025</strong>: Kuwait Airways and Emirates have signed a Memorandum of Understanding (MoU) to develop an interline agreement, offering passengers increased flight options to Dubai and beyond. The MoU was signed at the Arabian Travel Market (ATM) in Dubai, reflecting a step forward in strengthening cooperation between the two carriers.</span></p><p><span>The Memorandum of Understanding (MoU) was signed by Kuwait Airways Chairman, Captain Abdulmohsen Salem Al-Fagaan, and Emirates’ Deputy President, and Chief Commercial Officer, Adnan Kazim, in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline & Group; and the President of the Directorate General of Civil Aviation, Kuwait, Sheikh Eng. Humoud Mubarak Al-Humoud Al-Sabah. The signing ceremony was also attended by other officials of each airline’s executive management and partnership teams.</span></p><p style="margin-left:0cm;"><span><strong>Kuwait Airways Chairman, Captain Abdulmohsen Salem Al-Fagaan stated</strong>, “Kuwait Airways is pleased to sign a Memorandum of Understanding with Emirates Airline, one of the largest and leading airlines in the regional and global aviation industry and to develop commercial agreements and bilateral partnerships between the two parties. We also welcome Emirates as an important strategic partner for Kuwait Airways, as this agreement will support commercial operations to and from the State of Kuwait and the United Arab Emirates.”</span></p><p><span>Al-Fagaan<strong> concluded his statement by emphasizing that the</strong></span><i><span><strong> </strong>memorandum will further strengthen and develop relations between the two brotherly countries, to the benefit of all. He also extended his sincere thanks and appreciation to Mr. </span></i><span>Adnan Kazim, Emirates’ Deputy President, and Chief Commercial Officer</span><i><span>, as well as to both teams for their collaborative efforts towards the success of the partnership.&nbsp;&nbsp;</span></i></p><p style="margin-left:0cm;"><span><strong>Adnan Kazim, Emirates’ Deputy President</strong> <strong>Chief Commercial Officer Emirates Airline said:</strong>&nbsp;“We are pleased to partner with Kuwait Airways and hope to develop our interline agreement to give Kuwait Airways customers enhanced choices and convenient schedules to Dubai, and beyond to other cities in our extensive network. We look forward to enhancing customer benefits together with Kuwait Airways as we strengthen our relationship in the coming months.”</span></p><p><span>Emirates has been serving Kuwait since 1989 and currently operates&nbsp;29&nbsp;weekly flights, which includes its A350 and the Boeing 777. Both aircraft feature the highly acclaimed Premium Economy cabin and newly configured Business Class seats.</span></p><p>&nbsp;</p><p><span><strong>About Kuwait Airways</strong></span></p><p><span>Kuwait Airways (KAC), the national carrier of the State of Kuwait, established in 1954, operates a modern and diverse fleet comprising the latest type of aircraft from the world’s leading manufacturers—Airbus and Boeing. The fleet is equipped with cutting-edge technology and advanced features that align with the highest international aviation standards, including state-of-the-art inflight entertainment systems and designed seating specifications to ensure a comfortable and enjoyable travel experience. Kuwait Airways takes pride in employing some of the region’s most skilled and experienced professionals across various technical specializations, reflecting the airline’s commitment to operational excellence. In addition, Kuwait Airways strives to attain the highest levels of quality by assisting its valued customers and to develop the company’s operational system in line with the latest improvements in the commercial air transport sector.</span></p><p>&nbsp;</p>]]></description><category><![CDATA[atm2025]]></category>
            <pubDate>Mon, 28 Apr 2025 13:36:00 +0200</pubDate>
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                        <title>Emirates partners with Hapag-Lloyd Cruises for combined luxury cruise-air travel experiences across its network</title>
                        <link>https://www.emirates.com/media-centre/emirates-partners-with-hapag-lloyd-cruises-for-combined-luxury-cruise-air-travel-experiences-across-its-network/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-partners-with-hapag-lloyd-cruises-for-combined-luxury-cruise-air-travel-experiences-across-its-network/</guid><pp:caseid>703493</pp:caseid><description><![CDATA[<p><strong>Dubai, UAE 28 April 2025: </strong>Emirates and Hapag-Lloyd Cruises, two world-class travel brands, have today announced a partnership to offer travellers combined luxury cruise and air travel experiences in the form of special packages. Emirates and Hapag-Lloyd Cruises aim to create seamless connectivity for cruise travellers, underpinned by a high-end proposition for luxury air and sea journeys.<span>&nbsp;</span></p><p>Starting from the 2026/2027 season, Emirates and Hapag-Lloyd Cruises will begin collaboration on jointly developing and marketing luxury air-sea packages and campaigns in key markets targeting premium customer segments and upscale trade partners. Both brands will also work towards establishing dedicated fares and capacity in the form of ‘cruise blocks’ aligned to cruise seasonality and luxury demand profiles; and align <span>global cruise itineraries with the Emirates’ route network and flight schedules, </span>providing cruise passengers more options to reach their ports of disembarkation on the cruise brand’s luxury ships or expedition vessels across the Indian Ocean Islands, Africa, the Far East and Australia and New Zealand and beyond.</p><p>Operationally, the airline and Hapag-Lloyd Cruises will also focus on sharing relevant data and insights to enhance service excellence, explore opportunities to integrate luxury guest services in jointly served destinations as well as <span>dedicated premium support services at key ports and airports.</span></p><p style="margin-left:0cm;text-align:left;" align="left"><span><strong>Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “</strong>We’re eager to start our partnership with Hapag-Lloyd Cruises and are confident that we have the right approach in place to deliver a premium, consistent and seamless sea-air journey for our cruise customers. In Hapag-Lloyd Cruises, we also have a partner that shares our commitment to curating unique and personalised travel experiences for discerning travellers, which is aligned with our efforts to offer our customers high-quality, award-winning service and best-in-class products.”</span></p><p style="margin-left:0cm;text-align:left;" align="left"><span><strong>Corinna Fritsch, Director Flight & Ground Operation Services Hapag-Lloyd Cruises</strong></span></p><p style="margin-left:0cm;"><span>“We are truly delighted about the upcoming, even closer collaboration with Emirates – as our five ships, named the best in the world by </span><i><span>Insight Guides 2025</span></i><span>, combine ultimate comfort with a spirit of exploration. It is a great privilege to have a partner who shares our deep understanding of luxury and who values the exclusive, personal travel experience in the most remote corners of the world just as much as we do. We’re confident that our well-traveled and discerning guests will truly appreciate this and benefit from the offering.”</span></p><p>Emirates and Hapag-Lloyd Cruises will collaborate on special packages for MV EUROPA 2, HANSEATIC inspiration, and HANSEATIC spirit. While MV EUROPA 2 is celebrated for its relaxed luxury, all ocean-view suites with private verandas, and exclusive dining options for a maximum of 500 guests, the expedition ships open new dimensions of discovery for a maximum of 230 guests. With small, modern vessels, fascinating destinations, and experienced crews, they navigate award-winning routes to remote corners of the world.</p><p>&nbsp;</p><p><strong>About Hapag Lloyd</strong></p><p style="text-align:justify;"><i>Hapag-Lloyd Cruises is considered the leading cruise brand in the luxury and expedition sector in German-speaking countries. The fleet currently includes five ships. The ships from Hapag-Lloyd Cruises are small, individual, and outstanding in their class: The luxury ships EUROPA and EUROPA 2 are complemented by the ultra-modern new expedition class consisting of HANSEATIC nature, HANSEATIC inspiration and HANSEATIC spirit. All five ships in the fleet are the only ones to be awarded the highest rating of 5 stars by Insight Guides Cruising & Cruise Ships 2025.</i></p><p>&nbsp;</p><p><strong>&nbsp;</strong></p>]]></description><category><![CDATA[atm2025]]></category>
            <pubDate>Mon, 28 Apr 2025 12:22:00 +0200</pubDate>
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                        <title>Emirates and flydubai set new record, showcasing the strength of their partnership with over 5 million passengers carried on joint network in last year</title>
                        <link>https://www.emirates.com/media-centre/emirates-and-flydubai-set-new-record-showcasing-the-strength-of-their-partnership-with-over-5-million-passengers-carried-on-joint-network-in-last-year/</link>
                        <guid>https://www.emirates.com/media-centre/emirates-and-flydubai-set-new-record-showcasing-the-strength-of-their-partnership-with-over-5-million-passengers-carried-on-joint-network-in-last-year/</guid><pp:caseid>703465</pp:caseid><description><![CDATA[<p style="text-align:center;"><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><i><span>Robust demand for Emirates and flydubai services resulted in 36% growth in joint passengers carried</span></i></p><p style="text-align:center;"><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><i><span>More than 22 million passengers have enjoyed seamless travel since the two carriers joined forces, accessing a combined network that has grown to 240 destinations in more than 100 countries</span></i></p><p><span><strong>Dubai, UAE: 28 April 2025 – </strong>Emirates<strong> </strong>and flydubai<strong> </strong>are setting the gold standard in airline partnerships, hitting a milestone 5 million travellers* flying on their joint networks in the past year, reflecting an outstanding 36% positive growth in joint passengers carried compared to the previous year.</span></p><p><span>This latest milestone represents the culmination of more than seven years of close coordination and a shared objective to streamline travel and enhance Dubai’s connectivity. &nbsp;</span>Supporting Dubai’s D33 vision to become a major economic hub, Emirates and flydubai are also poised<strong> </strong>to make Dubai one of the most connected cities in the world by adding 400 destinations to its foreign trade and tourism map.</p><p><span><strong>His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group and Chairman of flydubai, said: </strong></span>"The Emirates and flydubai partnership has been a gamechanger for both carriers. It is a testament to collaborative excellence that has delivered more flight options and a better experience for travellers, underpinned by <span>a vast network that connects every corner of the globe</span>. I’m immensely proud of what has been achieved so far, and look forward to the next phase of growth and impact that both Emirates and flydubai will have on enhancing Dubai’s connectivity and shaping the future of air travel across regions.”&nbsp;&nbsp;</p><p><span>Since 2017, the partnership has delivered an array of benefits to more than 22 million customers who have travelled across the joint network of both carriers. By combining the strength of their networks, Emirates and flydubai have created a robust schedule that offers unrivalled choice and convenience, and one integrated loyalty programme that continues to deliver fantastic benefits.</span></p><p><span>Starting with just 29 cities in 2017, today, the Emirates and flydubai joint network has expanded to a staggering 240 destinations in more than 100 countries, complemented by seamless on-ground experiences, a smooth check-in process, efficient baggage transfers, optimised flight schedules and enhanced connectivity at Dubai Airport with access to Terminal 3.</span></p><p><span>On average, customers can choose from&nbsp;295 codeshare&nbsp;flights each day, which means expanded schedules and more flexibility when choosing departure times. More than 330 weekly flights operated by flydubai depart Terminal 3 to popular destinations including </span><a href="https://www.emirates.com/english/destinations/zanzibar/" target="_blank"><span>Zanzibar</span></a><span>, </span><a href="https://www.emirates.com/english/destinations/kathmandu/" target="_blank"><span>Kathmandu</span></a><span>, </span><a href="https://www.emirates.com/english/destinations/krabi/" target="_blank"><span>Krabi</span></a><span>, Riyadh, and </span><a href="https://www.emirates.com/english/destinations/naples/" target="_blank"><span>Naples</span></a><span>. Emirates customers can explore more than 132 flydubai destinations, while flydubai passengers can access more than 142 Emirates destinations.</span></p><p><span>Both carriers continue to offer world-class travel experiences with robust passenger demand for premium cabins which have grown by 31%, which speaks to the strength of Emirates’ and flydubai’s product propositions.</span></p><p><span>In the last year, Emirates has launched flights to Bogota, Colombia, and Antananarivo&nbsp;in Madagascar, and plans to connect to Da Nang, Siem Reap and Shenzhen this summer. flydubai also announced 10 new cities including popular destinations Antalya, Basel and Al Alamein for the summer season.</span></p><p><span>The award-winning loyalty programme of Emirates and flydubai, Emirates Skywards, continues to offer members one loyalty currency and fantastic rewards. More than&nbsp;35 million members worldwide continue to earn and redeem Miles on all flights operated by Emirates and flydubai.</span></p><p><span>Tickets can be booked on&nbsp;</span><a href="https://www.emirates.com/ae/english/" target="_blank"><span>emirates.com&nbsp;</span></a><span>and&nbsp;</span><a href="https://www.flydubai.com/en-ae/" target="_blank"><span>flydubai.com</span></a><span>, the Emirates App, Emirates Retail stores, Emirates and flydubai contact centres, or via travel agents.</span></p><p><i>*</i> <i>Growth represents joint passenger figures.</i></p><p>&nbsp;</p><p><strong>About flydubai</strong></p><p>From its home in Dubai, flydubai has created a network of more than 130&nbsp;destinations served by a fleet of 89&nbsp;aircraft. Since commencing operations in June 2009, flydubai has been committed to removing barriers to travel, creating free flows of trade and tourism and enhancing connectivity between different cultures across its ever-expanding network.</p><p>flydubai has marked its journey with a number of milestones:</p><p><strong>An expanding network:</strong> Created a network of more than 130&nbsp;destinations in 55&nbsp;countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East, South Asia and South-East Asia.</p><p><strong>Serving underserved markets:</strong> Opened more than 95 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.</p><p><strong>An efficient single fleet-type</strong>: Operates a single fleet-type of 89 Boeing 737 aircraft and includes: 29&nbsp;Next-Generation Boeing 737-800, 57&nbsp;Boeing 737 MAX 8 and 03 Boeing 737 MAX 9 aircraft.</p><p><strong>Enhancing connectivity:</strong> Carried more than 120 million passengers since it began operations in 2009.</p><p>&nbsp;</p>]]></description><category><![CDATA[atm2025]]></category>
            <pubDate>Mon, 28 Apr 2025 08:59:00 +0200</pubDate>
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