09:28 AM

Footballing Giants Real Madrid and AC Milan to Kick Off in Dubai this December



Dubai, U.A.E - Monday 29 September; At a press conference held this morning, Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Emirates Airline announced that the 2014 UEFA Champions League 2013/14 winner Real Madrid will face 18-time international titles winner AC Milan in the ‘Dubai Football Challenge’; a friendly match set to take place at The Sevens stadium in the emirate on Tuesday, 30th December. 


Topping off what has been a blockbuster year of football, the two Emirates Airline sponsored clubs, will bring their star players to the U.A.E for the thrilling match in front of a crowd of 40,000. Two of the European club’s legendary ex-players and Ambassadors - Franco Baresi of AC Milan and Emilio Butragueño of Real Madrid – spoke of their respective club’s excitement to be playing in front of their fans in the Middle East.


Tickets, which are now on sale at Virgin Megastore and Time Out Outlets, cost from AED200 and are expected to sell out in record time.


Hamad Mohammed Bin Mejren, Executive Director of Dubai Convention and Events Bureau at DTCM, a coordinating partner of the Dubai Football Challenge, said: “Welcoming footballing giants Real Madrid and AC Milan to Dubai marks a truly magnificent end to what has been a fantastic year for football. Thanks to the World Cup, we have seen the obsession with the beautiful game hit fever pitch amongst locals, expats and visitors alike, so it’s the perfect time to bring this world-class match to the emirate.


“Not only has 2014 been a record year for football, but also for our city, which is both honoured and incredibly proud to be playing host to Real Madrid and AC Milan. Of course, the emirate is no stranger to welcoming such momentous sporting events; already hosting some of the world’s largest tournaments. With this in mind, it’s clear that Dubai is fast-becoming a global destination for sporting events and the 30th December is a very exciting date for the city.”

Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations, Centre, said: “Emirates is pleased to be working with DTCM to bring two of our major sports sponsorship partners, and two of the biggest football clubs in the world, to our home city for the Dubai Football Challenge. By working with clubs, teams and events around the world we are able to connect fans with their passions; whether football, rugby or horse racing and we are now able to do this for our customers here in the U.A.E. in December. We are sure fans will be thrilled by the display of footballing skills and for the opportunity to see some of the world’s best players here in Dubai.”


The match will offer the very best action from two of the top football teams in the world at the home of the Emirates Airline Dubai Rugby Sevens. One of the city’s world-class sporting venues, The Sevens stadium is well-equipped to serve the 40,000 football enthusiasts expected to descend on 30th December to see the footballing giants in play.


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About Dubai’s Department of Tourism and Commerce Marketing (DTCM)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.


DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.


About Emirates

Emirates, a global connector of people and places, has received more than 500 international awards and accolades for excellence. Emirates flies to over 140 destinations in 81 countries across six continents and is the world’s largest airline in available seat kilometres. Operating 227 wide-body Airbus and Boeing aircraft, including the industry leading aircraft A380, Emirates has pending delivery for an additional 295 aircraft, worth more than USD$138 billion. For more information please visit www.emirates.com 




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