Delivered in line with Emirates’ commitment to Accessible Travel and El Dorado International Airport’s ‘El Dorado + Accessible’ programme, the Travel Rehearsal aims to make air travel more predictable, comfortable and accessible for individuals on the autism spectrum.

The initiative enables travellers with accessible requirements to participate in a guided simulation of the complete air travel journey, helping them become familiar with airport procedures and onboard environments ahead of their trip.

At El Dorado International Airport, individuals on the autism spectrum from local communities were invited to experience every stage of the airport journey, including check-in, baggage drop, security screening, and boarding. Participants also visited an Emirates aircraft, met cabin crew members, and completed a simulated arrival experience, including baggage reclaim and customs procedures.

Gianmarco Mazetti, Emirates’ Area Manager, Colombia, said: “Being the world’s first Autism-Certified Airline, we take pride in advancing our commitment to making travel accessible for everyone. The Travel Rehearsal provided participants an opportunity to experience the airport journey in a relaxed and supportive environment, helping them build confidence and feel prepared for future travel. We would like to thank El Dorado International Airport for its support and for sharing our vision of empowering people across the spectrum to travel with ease. This activation would not have been possible without the Emirates Airport Services management and team, who helped organise and host the experience.”

“El Dorado More Accessible is a set of programs designed to improve airport accessibility for passengers with non-visible disabilities. These include the Sunflower Program and ‘El Dorado at Your Own Pace’, an initiative that allows passengers who may experience travel-related anxiety to become familiar with the airport journey and procedures before their day of travel and making travel more accessible,” added Victor Alfredo Sanchez, Director of Customer Experience and Service at El Dorado International Airport.

Emirates became the world’s first Autism-Certified Airline, with more than 35,000 cabin crew and ground staff completing specialised autism awareness training. The programme equips employees with in-depth knowledge of the autism spectrum, common misconceptions, challenges faced during travel, and personalised support strategies tailored to individual passenger needs.

Since April 2025, Emirates’ Airport Services teams have come together to arrange more than 40 of these travel rehearsals for over 250 families across airports like Accra, Antananarivo, Athens, Bali, Bangalore, Barcelona, Bologna, Brussels, Cairo, Cebu, Christchurch, Da Nang, Delhi, Dubai, Dublin, Durban, Düsseldorf, Edinburgh, Glasgow, Guangzhou, Hanoi, Harare, Hong Kong, Istanbul, London, Luanda, Lusaka, Madrid, Male, Mauritius, Milan, Newcastle, Nice, Orlando, Oslo, Paris, Pampanga, Peshawar, Port Louis, Rome, Stansted, Stockholm, Sydney, Toronto, Trivandrum, Venice and Vienna.

The ceremony was attended by His Excellency Shihab Ahmed Al Faheem, Ambassador Extraordinary and Plenipotentiary of the United Arab Emirates to Japan; Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East; Satish Sethi, Emirates’ Country Manager for Japan; Tetsuya Mori, Director, International Air Transport Division, Japan Civil Aviation Bureau; and members from Tokyo’s travel and trade industry as well as local media.

Following the successful opening of the Emirates Travel Store Osaka in July 2025, the new Tokyo store is an expansion of Emirates’ retail footprint in Japan. Located in Otemachi, one of Tokyo’s key business and commercial districts, the store provides a new point of engagement for customers in the greater Tokyo area, offering an opportunity to discover Emirates’ global network and best-in-class product offerings, with support from multilingual travel experts who cater to both Japanese and international customers. Visitors will receive assistance on flight bookings, travel-related information, and curated itineraries.

The store has been thoughtfully designed to embody modern luxury and comfort, exuding a warm and relaxed atmosphere. Soft beige lounge chairs, paired with sleek, contemporary furnishings, create a welcoming setting for customers as they are served by dedicated Emirates travel consultants. The store also offers a self-service kiosk and a personalised Queue Management system for added convenience, a selfie mirror that includes unique backgrounds of popular destinations served by Emirates as well as the airline's Boeing 777 Business Class seat on display.

The Emirates Travel Store Tokyo is located on the first floor of Otemachi One, 1-2-1 Otemachi, Chiyoda-ku, Tokyo. The store is open Monday to Friday, from 11:00 a.m. to 7:00 p.m., and is closed on Saturdays, Sundays and public holidays.

Japan enters a new era of growth

Japan remains a key strategic market for Emirates, which continues to strengthen connectivity between the country and destinations worldwide. The airline currently operates direct services between Dubai and Narita International Airport, Tokyo International Airport (Haneda), and Kansai International Airport in Osaka. From 26 October 2026, Emirates is scheduled to increase its Narita services, bringing its total passenger operations to and from Japan to 28 flights per week.

Operated by an Emirates Boeing 777-300ER, the additional service will provide more than 300 passenger seats in each direction and an extra 20 tonnes of daily cargo capacity.

The expansion will help meet growing demand for travel to Japan while giving customers travelling from Japan greater choice and flexibility when planning their journeys.

For more information or to book, customers can visit www.emirates.com, contact an online or offline travel agent, or visit Emirates retail stores in Osaka or Tokyo.

·       From one Melbourne route to 70 weekly services across five Australian cities, with more than 40 million passengers carried between Australia and the world

·       AU$230 million invested in Australian sport, culture and community, AU$1.1 billion in annual operational spend and more than 8,000 Australians employed across the Emirates Group

MELBOURNE, Australia, 13 October 2026 – Emirates is marking 30 years of flying to Australia, beginning with its inaugural Melbourne service in June 1996. Since the first flight into Melbourne, Emirates expanded to Sydney in 2000, Perth in 2002, Brisbane in 2003 and Adelaide in 2012. Each new gateway has deepened Emirates’ commitment to Australia and Dubai as the hub connecting Australians to the world. Today, Emirates operates 70 weekly services across the five Australian gateways, connecting the continent to nearly 140 destinations worldwide.

Barry Brown, Divisional Vice President Australasia at Emirates, said: "Melbourne is where our Australian story began, and it remains central to everything we do in this market.

Our commitment here has never been limited to the flights we operate. We have invested in Australian sport, culture and communities, strengthened trade links and created thousands of jobs across the country. These investments underline the long-term view we have always taken of this market.

As we mark this milestone, our focus is firmly on what comes next. We will continue to bring our latest aircraft, our best products and our extensive global network to Australian travellers, as we have done since our first flight in 1996."

Building Australia’s connectivity to the world

For three decades, Emirates has extensively expanded its operations in Australia, introduced best-in-class products across all gateways and further deepened its commitment to Australian sports and art.

Emirates launched Melbourne with three weekly services in 1996 and progressively added frequency and capacity as demand grew. By 2017, the airline was operating three daily Melbourne services; from March 2018, all three were scheduled with the Airbus A380, creating more seamless A380 connections through Dubai to key points in the UK and Europe.

The route’s growth opened convenient one-stop access via Dubai to cities across Europe, Africa, the Americas and the Middle East, giving Melbourne travellers broader choice on a single ticket and strengthening links for tourism, trade and visiting friends and relatives.

The Airbus A380 became a defining part of Emirates’ Melbourne operation as capacity expanded. Melbourne later became an all-A380 destination, with three daily services scheduled on the flagship aircraft from March 2018. Following the restoration of services after the pandemic, Emirates added a second daily A380 flight in May 2022, providing more than 1,000 seats a day between Dubai and Melbourne.

In 2013, Emirates and Qantas signed a landmark commercial partnership, going beyond a standard codeshare to integrate networks, scheduling, pricing and reciprocal frequent flyer benefits across both carriers. For Australian travellers, it meant seamless single-ticket access to more than 65 international destinations, with Qantas connections extending Emirates' reach into domestic Australia and across the Tasman. Together, the commercial alliance has carried more than 17 million passengers and remains one of the most significant in aviation.

Bringing next-generation travel to Australian skies

Australia has consistently been among the first markets to receive Emirates' latest aircraft and products, a pattern that underscores the strategic importance the airline attaches to its Australian operations. In December 2025, Adelaide became the first city in Emirates' global network to receive the ultra-long-range A350. Earlier that year, Melbourne became the first Australian city to welcome Emirates' First Class Game Changer suites when the retrofitted Boeing 777 entered service.

Today, 56 of Emirates' 70 weekly Australia–Dubai services operate with the airline’s latest next-generation products and refreshed cabins, delivering more than 5,000 weekly Premium Economy seats across all five Australian gateways. Emirates' retrofit programme, the largest in aviation history, is transforming 219 aircraft with the latest cabins.

Investments in Australia

Emirates' investment in Australia has never been limited to its flight operations. Emirates has invested more than AU$230 million in Australian sport, culture and community, including long-standing partnerships with the Australian Open and Collingwood Football Club, as well as the Sydney Symphony Orchestra. Emirates was also a long-standing partner of the Victoria Racing Club, in a relationship that spanned nearly three decades.

Since 2006, Emirates has invested AU$150 million in the Emirates Wolgan Valley Resort, developing the property with deep respect for its environmental and cultural heritage, including the restoration of historically significant landmarks and the planting of more than one million native trees across the site. In 2026, Emirates committed a further AU$50 million in partnership with Marriott International to transform the property into Emirates Wolgan Valley, a Ritz-Carlton Lodge, set to become the first Ritz-Carlton Lodge in the world upon its anticipated opening in early 2027.

The Emirates Group employs more than 8,000 Australians, including through dnata, Australia's largest inflight caterer, operating 15 facilities with more than 3,000 staff producing over 64 million meals annually. Emirates' operational spend in Australia reached AU$1.1 billion in FY2024–25, reflecting a business that is deeply embedded in the local economy.

Strengthening trade between Australia and the world

Australia is one of Emirates' key markets on its global network. In FY2024–25, the airline carried 2.6 million passengers on Australian routes and moved 79,000 tonnes of high-value cargo, with freight volumes growing 12% year-on-year.

The UAE is Australia's largest Middle East trade and investment partner, with bilateral trade valued at AU$12.7 billion. The UAE–Australia CEPA agreement has created new momentum for trade across goods, services and investment. Emirates SkyCargo operates three weekly freighter services into Sydney, connecting Australian producers to markets across Europe, the Middle East, Asia and beyond. Dubai's geographic position allows Emirates SkyCargo to reach two-thirds of the world's population within eight hours.

Emirates is also a significant contributor to Australia's inbound tourism. The airline connects travellers from 74 destinations across Europe, Africa and the Middle East into Australia's five international gateways, contributing to international visitor arrivals across Melbourne, Sydney, Brisbane, Adelaide and Perth. Emirates has also worked with state tourism and government partners to restore capacity, promote their destinations and support visitor growth.

An anniversary menu inspired by Australia

Travellers flying from all five Australian points will also enjoy a curated menu of dishes and beverages both on board and at Emirates’ airport lounges in Australia, to celebrate the airline’s anniversary.

On board, First and Business Class passengers travelling from Australia to Dubai, will be served Moreton Bay bug, prawn and crabmeat salad with pickled shallots, marinated heirloom tomatoes, fennel, chives and pepper berry emulsion as an appetizer; Seared lamb cutlets with salsa verde, boulangère potatoes and grilled courgette salad with asparagus, cherry tomatoes and parmesan for the main course; and Meringue with Chantilly cream with passion fruit compote, strawberries and blueberries as a dessert.

From Dubai to Australia, First Class passengers will enjoy Spanner crab for appetisers, Mulwarra lamb chops for the main course and Pavlova with peach cream brûlée. Those in Business Class will be served Tasmanian smoked salmon followed by grilled marinated lamb cutlets and Pavlova with mango and passion fruit crème brûlée, mascarpone cream and fresh berries.

Passengers in Premium Economy and Economy Class will further enjoy Freekeh salad and smoked salmon with sundried tomatoes and pepper berry dressing with vinegar, Dijon mustard and garlic as an appetiser; Chicken schnitzel served with tomato basil sauce, potato gratin, mozzarella and roasted vegetables for their main course, and Lamington for dessert.

Emirates airport lounges in Melbourne, Sydney, Perth and Brisbane will have a selection of entrées inspired by Australia’s coastal waters and bushlands – including Australian King Prawns and wild mushroom carpaccio, witlof, and truffle pecorino. Humpty Doo Barramundi with Southern Calamari & King Prawn Stew; and Black Angus beef cheek showcasing premium Australian beef star as the Main Courses in the lounges. For deserts – the lounges feature deconstructed pavlova showcasing locally sourced seasonal berries and native Davidson plum from the rainforests of Queensland; as well as Valrhona Chocolate Ganache.

With speed and reliability being the two most important factors driving purchase decisions by end customers, Emirates Courier Express enables businesses to take advantage of Emirates’ global network, fleet and capacity to facilitate rapid and seamless delivery experiences for customers across the world. By democratising access to global connectivity, reach and logistics expertise that are typically available only to larger organisations, Emirates Courier Express helps small and medium businesses compete on a global scale and tap into growth opportunities across a variety of sectors.

Dennis Lister, Senior Vice President, Cargo Commercial Development, Emirates said: “Rapid, reliable and transparent delivery is fundamental to building customer trust, reducing friction in the purchase journey and driving repeat business. Emirates Courier Express harnesses the scale of Emirates’ global operations and combines that with proactive customer support and technology-enabled operational transparency to help businesses in Dubai and elsewhere grow their international operations. Whether supporting brands like Squatwolf in significantly reducing delivery-related customer complaints, helping partners such as Mayple Global transform customer service through deep technology integration, or enabling premium retailers like Magrabi Optical to deliver luxury products quickly and reliably across the GCC, our focus remains the same and that is making cross-border logistics faster, simpler and more customer-centric.”

Strengthening Squatwolf’s global outreach

Dubai-based performance wear brand Squatwolf develops activewear for diverse needs and the company has built strong international recognition since start of operations in 2016. Working with the Emirates Courier Express Team, Squatwolf has been able to further strengthen its reach across GCC, Europe and Australia. As customer expectations around delivery speed continue to rise, ensuring a seamless post-purchase experience has become increasingly important to maintaining customer satisfaction and brand loyalty.

Through its partnership with Emirates Courier Express, Squatwolf has leveraged Emirates’ extensive network, high-frequency flight schedule and strong connectivity across the GCC to accelerate deliveries in key markets. The improved delivery performance has resulted in a noticeable reduction in customer complaints related to shipping and transit times, helping enhance the overall customer experience while reducing pressure on customer service teams.

With improved delivery timelines driving customer satisfaction levels, Squatwolf has strengthened relationships with existing customers while enhancing its ability to attract new customers in international markets.

Jeethan George, Head of Operations at Squatwolf said: “For a global activewear brand, the post-purchase experience has a lot of influence on how the customers ultimately perceive the product. Since partnering with Emirates Courier Express, we have seen a meaningful reduction in customer complaints related to delivery and transit times, particularly across key GCC markets. With greater delivery speed, reliability and visibility, we are able to provide a premium experience that reflects our brand values while continuing to expand our reach around the world."

Connecting e-commerce brands to global growth

Mayple Global is a global supply chain platform that helps e-commerce brands expand internationally through a direct integration with Shopify. Connecting inventory, fulfilment, delivery and post-purchase support, Mayple enables brands to serve customers across multiple markets without building their own local infrastructure.

At the centre of this model is Mayple’s Dubai fulfilment hub, where inventory is positioned before customers place their orders. This allows brands, particularly those based in North America, to serve markets including the UK, Australia, Asia, Europe, Africa and the Middle East from a single inventory pool, with orders flowing directly from their Shopify stores into Mayple’s fulfilment operation.

Emirates Courier Express is a key delivery partner in this network, connecting Mayple’s hub to international customers through fast, reliable delivery. The partnership brings together Mayple’s technology and supply chain coordination with Emirates Courier Express’ delivery capabilities, helping brands provide a consistent experience from checkout to doorstep.

The collaboration extends beyond delivery. Direct integration between Emirates Courier Express and Mayple’s customer experience platform connects shipment information with customer case data, helping support teams investigate enquiries, coordinate responses and resolve delivery issues more quickly. This closer connection supports faster resolution and clearer updates for customers.

Ammar Moiz, Founder and CEO, Mayple Global, said: “An ambitious brand should be able to sell globally without having to build a separate supply chain in every market. We built Mayple to make that possible, connecting a brand’s Shopify store to inventory, fulfilment, delivery and customer support through one platform.

“Emirates Courier Express is an important partner in bringing that vision to life. Combining our technology and Dubai fulfilment hub with their international delivery network helps brands reach more customers from a single inventory pool. Our direct technology integration also connects delivery with customer support, so the experience continues well beyond checkout. Together, we’re making international growth simpler for brands and more seamless for their customers.”

Delivering a premium experience for Magrabi Optical

Magrabi Optical, one of the region’s leading eyewear retailers, relies on Emirates Courier Express to move premium eyewear products quickly and efficiently across the GCC, where speed, reliability and service quality are critical components of the customer experience.

Serving customers who expect a premium journey from purchase through delivery, Magrabi Optical benefits from Emirates Courier Express’ ability to leverage Emirates’ extensive network and connectivity, including same-day flight connections across regional markets. The combination of rapid transit times and dependable delivery performance enables the company to fulfil orders faster while maintaining the elevated service standards associated with luxury products.

By supporting efficient cross-border movement and consistent delivery performance, Emirates Courier Express helps Magrabi Optical meet customer expectations, maintain high levels of satisfaction and strengthen its competitive position across the region.

Habib Afzal, Group Logistics Head, MENA Region, Magrabi Optical, said: “Our partnership with Emirates Courier Express continues to go from strength to strength. Emirates Courier Express’ speed, reliability and exceptional service have made Emirates SkyCargo our number one logistics partner for moving our specialised luxury products to our stores and customers across the region. Magrabi is proud to partner with one of the world’s most trusted air cargo carriers.”

As global e-commerce continues to evolve rapidly, Emirates Courier Express remains committed to helping businesses unlock new markets and deliver world-class experiences to consumers.

To find out how Emirates Courier Express could redefine your approach to international delivery, visit www.emiratescx.com

Dubai, UAE, 08 October 2026- Emirates SkyCargo has strengthened its commitment to South America. Since March 2026, the carrier has introduced seven additional weekly freighter flights to the region including three freighter flights to Buenos Aires, one flight to Bogota, two additional flights to Sao Paulo and one additional flight to Quito.  The additional flights have facilitated a significant increase in year-on-year export volumes with 57% export growth in Argentina, 22% in Brazil, 18% in Colombia and 14% in Ecuador.

Fresh perishables are one of the most important commodities transported by Emirates SkyCargo from South America. Since April 2024, the carrier moved close to 80,000 tonnes of perishables, including 66,000 tonnes of flowers from the four markets underlining the accelerating demand for high-quality temperature-sensitive logistics solutions.

Badr Abbas, Divisional Senior Vice President, Emirates SkyCargo, said: “South America is a dynamic emerging hub for exports across a range of sectors including high-quality food products and fresh flowers that rely on fast and reliable air cargo connectivity to reach global customers. Since April this year, we have transported more than 22,000 tonnes of export cargo from our South American markets, a growth of 18% over the volumes carried during the same period in the previous year. By adding seven new freighter frequencies across South America in 2026 and supplementing the bellyhold capacity we provide on our passenger flights, we are driving increased exports and creating new opportunities for businesses to reach customers worldwide while ensuring their products maintain the highest standards of freshness and quality throughout transit.”

Ecuador: Connecting one of the world's leading flower exporters to global markets

Ecuador remains Emirates SkyCargo's largest export market in South America and one of the most important origins for fresh flowers worldwide. To support growing demand, the cargo carrier increased its Quito operations by adding a sixth weekly freighter frequency in May 2026 offering a total export capacity of 600 tonnes every week. Freighter flights taking off from Quito connect rapidly to Amsterdam, providing rapid access to one of the world’s largest flower auction and distribution centres.

The additional capacity has supported continued export growth, with cargo volumes from Ecuador increasing 14% in the first half of FY26/27 compared to the same period last year, building on 11% growth recorded between FY24/25 and FY25/26. Since April 2024, Emirates SkyCargo has facilitated the movement of approximately 60,000 tonnes of exports from Ecuador.

Flowers account for more than 90% of all export cargo uplifted from Ecuador by Emirates SkyCargo, highlighting the critical role air freight plays in connecting Ecuadorian floriculture growers to customers across Europe, the Middle East and Asia. During FY25/26 alone, Emirates SkyCargo transported nearly 24,000 tonnes of flowers from Ecuador through its global network. Emirates SkyCargo will be participating at Expo Flor Ecuador, a leading commercial exhibition between Oct 6-8, 2026, gathering stakeholders from the global floriculture industry.

Colombia: Supporting flower and perishables exports

In May 2026, Emirates SkyCargo launched a weekly freighter service to Bogota, enhancing connectivity for Colombian exporters and providing dedicated main deck capacity for flowers and fresh produce.

The introduction of the service has contributed to sustained export growth, with volumes increasing 18% year-on-year in the first half of FY26/27, following a strong 34% increase between FY24/25 and FY25/26. Since April 2024, Emirates SkyCargo has transported nearly 14,000 tonnes of export cargo from Colombia.

Colombia is also an important flower origin markets in South America. In FY25/26, the carrier transported more than 3,500 tonnes of flowers from the country, supporting producers with reliable access to international markets.

Argentina: Enhanced connectivity unlocks opportunities for exporters

Emirates SkyCargo has scaled up its freighter operations in Argentina. The carrier commenced weekly freighter operations to Buenos Aires in March 2026 and rapidly scaled that up to three weekly freighter flights from July 2026, giving exporters access to markets across Emirates’ network.

The strengthened connections to Buenos Aires have delivered robust growth in exports from the market. Emirates SkyCargo has facilitated an increase of 57% in exports from Argentina the first half of FY26/27 compared to the previous year. This follows the 8% growth between FY24/25 and FY25/26. Since April 2024, Emirates SkyCargo has facilitated the movement of approximately 5,000 tonnes of exports from Argentina, including perishables such as fresh fruit, salmon and meat products.

Brazil: Expanded freighter network drives export growth

To meet growing customer demand, Emirates SkyCargo has expanded its operations in Brazil to four freighter services per week from Sao Paulo, including two additional frequencies introduced in 2026.

The increased capacity has helped drive a 22% year-on-year increase in exports during the first half of FY26/27, following 11% growth between FY24/25 and FY25/26. Since April 2024, Emirates SkyCargo has transported close to 20,000 tonnes of exports from Brazil, supporting the movement of a broad range of commodities to destinations across its international network.

Expanding fleet and network operations

Emirates SkyCargo’s expansion of freighter operations in South America is part of its ambitious growth plan for its freighter fleet and network. The cargo carrier has taken delivery of seven Boeing 777 production freighter aircraft since March 2026 as well as the first Boeing 777-300ERSF converted from an Emirates passenger aircraft. By the end of March 2027, the carrier will operate a fleet of 23 dedicated freighter aircraft. Globally, the air cargo carrier has expanded its global network of freighter destinations from just over 40 in March 2026 to over 60 by July 2026. In addition to main deck capacity on freighters, Emirates SkyCargo also offers high-frequency connectivity for cargo in the bellyhold of passenger flights across six continents. Over and above scheduled services, Emirates SkyCargo works closely with customers to offer customised solutions including charter flights to support evolving supply chains.

Customers can contact their local Emirates SkyCargo office or visit skycargo.com for more information on flights and services available to them. 

Emirates flights EK2553 and EK2641 departed Dubai today at 1pm and 1:30pm respectively. Both flights are being operated with Boeing 777 aircraft, each configured with 421 seats, including 35 Business Class and 386 Economy Class seats, in addition to being equipped with Starlink, allowing fans to stay connected throughout the journey in the build up to the final match.

*All times are local

Available to Emirates Holidays customers* traveling to Thailand, the pass unlocks exclusive offers of up to 40% off, with no minimum spend.

Emirates Holidays customers can redeem their offers by simply presenting their vouchers and a copy of their passport at the reception of the participating mall or outlet to collect their Welcome Package. The offers include shopping and dining vouchers across 14 participating malls across Bangkok, Phuket, Koh Samui, Pattaya, Krabi and Chiang Mai. The Thailand Pass also includes a complimentary shuttle service between centralwOrld and Central Village Bangkok, in addition to complimentary VIP lounge access at both venues.

The pass also unlocks Buy 1 Get 1 Free offers on a selection of top attractions and experiences across Bangkok, Phuket, Pattaya and Krabi, including Playsquare Laser Tag, Playmondo, Swensen's, Auntie Anne's, Aquaria Phuket, OTO Playpark and Monowheel, along with an additional 5% discount on Karmakamet wellness products.

The launch comes as Thailand remains one of Emirates Holidays' most popular destinations, with bookings up 10% year-on-year. It also builds on Emirates' continued investment in Thailand. The airline recently deployed its Airbus A350 aircraft to Phuket and today operates retrofitted Airbus A380 and Boeing 777 aircraft with new Premium Economy cabins to Bangkok. The airline operates 49 weekly flights to Thailand, reflecting sustained demand for the destination, making the Thailand Pass a timely addition to Emirates Holidays proposition for travellers.

The Thailand Pass is available on package bookings made until 31 March 2027, giving customers ample time to plan their Thailand getaway and take advantage of the exclusive benefits. Emirates Holidays' customers can also secure their trip with a deposit, in addition to benefitting from a flexible cancellation policy, allowing them time to apply for visas where needed, or make last-minute changes.

Further details on the Thailand Pass, including terms and conditions, are available on the Emirates Holidays website: emiratesholidays.com/destination/asia/thailand.

*Thailand Pass is available for Emirates Holidays customers booking from the following markets:

Australia, Bahrain, Bangladesh, Canada, Cyprus, France, Greece, Italy, Jordan, Kenya, Kuwait, Lebanon, Malaysia, Malta, Morocco, Nigeria, Oman, Saudi Arabia, Senegal, South Africa, Sri Lanka, Tanzania, United Arab Emirates, USA, Zimbabwe

Emirates currently operates two daily services between Geneva and Dubai, providing travellers from Western Switzerland and neighbouring regions with convenient connections to destinations across the Middle East, Asia, the Indian Ocean, Australia and beyond.

Dubai remains the most popular destination for Emirates passengers departing from Geneva, followed by Bangkok, Mauritius, Bali, Kuala Lumpur, Sydney, Manila and Singapore.

Mohammad Lootah, Emirates’ Country Manager for Switzerland: “Celebrating 15 years of operations to Geneva is an important milestone for Emirates and reflects the strong relationship we have built with our customers and partners in Western Switzerland. Geneva has established itself as a key gateway in our Swiss network, with particularly strong demand for our premium offering. We remain committed to investing in the customer experience, strengthening connectivity from the region and continuing to grow our presence in Geneva and Switzerland.”

Strong demand for premium travel

Geneva is characterised by strong demand for Emirates’ premium cabins. In 2025, the average seat factor reached 74% in First Class and 86% in Business Class.

Emirates has continued to invest in the customer experience for travellers from Geneva. The airline operates its retrofitted Boeing 777 on the Geneva route, featuring a four-class cabin including Premium Economy and the new Business Class cabin in a 1-2-1 configuration. Geneva was the first destination in Emirates’ global network to receive the retrofitted four-class Boeing 777 in August 2024.

The airline further strengthened its local presence in May 2025 with the opening of its first Emirates Travel Store in Switzerland. Located on Rue du Rhône in central Geneva, the store provides customers with personalised travel advice and marks Emirates’ first physical retail presence in Switzerland.

Supporting Swiss trade through Emirates SkyCargo

Alongside passenger services, Emirates SkyCargo has supported trade between Switzerland and global markets, transporting more than 179,925 tonnes of cargo since the start of operations.*

Key commodities exported from Geneva include watches, jewellery and pharmaceuticals, alongside food, chemicals and general cargo. Based on export cargo data from Geneva between April 2023 and September 2026, more than 50% of Emirates’ export cargo was destined for markets across the Middle East, including 32% for the UAE. East Asia and Australasia are also key export markets.

Given the specific handling requirements of high-value goods such as watches and jewellery, Emirates SkyCargo has dedicated internal processes in place to support the safe handling and quality of valuable cargo throughout transportation.

Through its Dubai hub and global cargo network, Emirates SkyCargo connects Swiss businesses and freight forwarders with markets worldwide.

Swiss talent across the Emirates Group

Emirates’ connection with Switzerland extends beyond its flight operations. As of 31 August 2026, 97 Swiss nationals work across the Emirates Group, including 41 pilots, 23 cabin crew members and 33 employees in other roles.

* Cumulative passenger numbers, return flight figures and cargo tonnage are based on the period from 1 June 2011 to 31 May 2026.

Flight EK167 arrived at Helsinki Airport at 13:30 and was met by Her Excellency Amna Fikri, UAE Ambassador to Finland and Non-Resident Ambassador to Estonia; Petri Vuori, Senior Vice President of Route Development from Finavia; and Pierfrancesco Carino, Vice President of Commercial Operations, North and West Europe, Emirates; along with a group of dignitaries, government representatives, media, guests and members of the travel industry. The Emirates delegation on the inaugural was led by Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates, along with a VIP delegation.

In addition to customers from Dubai, the inaugural flight carried passengers from over 20 cities on Emirates’ global network including Mumbai, Taipei, Ho Chi Minh City and Sydney. Passengers received commemorative keepsakes including a collectible red leather pouch, embossed with the flight number and route details and lined with the official coat of arms of Helsinki. Inside the pouch is a bespoke Emirates keychain, complete with flags of both the UAE and Finland, and a miniature A350 charm, a pack of 3D puffy Finland stickers, a beanie also featuring the Helsinki coat of arms and a certificate to celebrate the inaugural flight.

Following the welcome ceremony, both VIPs and guests toured the Airbus A350, the newest aircraft to join Emirates’ fleet, to explore the airline’s signature products across every cabin. The Emirates A350 accommodates 298 passengers in Business, Premium Economy and Economy, offering bright and airy cabins that have been thoughtfully designed to provide more space and comfort, whilst cutting-edge technology and enhanced entertainment options elevate every journey. Complementing the outstanding cabin experience, Emirates provides customers with regionally inspired cuisine, industry-leading inflight entertainment systems in every cabin and a multinational crew who deliver the airline’s signature inflight experience at 38,000 feet.

Commenting on the start of operations, Adnan Kazim said, “Helsinki is an exciting addition to our global network, connecting Finland with Dubai and our extensive network beyond, year-round. As a gateway to Finland, Helsinki offers travellers a unique blend of vibrant culture, beautiful nature and an abundance of opportunities for business and trade, while also serving as a key connector for travellers to explore more of Finland.

"Our thanks go to the authorities in Finland and the UAE for their support in making this launch possible. We look forward to bringing our award-winning product and service to travellers heading to Finland for business or leisure, and to connecting Finnish travellers with our global network."

Petri Vuori, Senior Vice President, Route Development, Finavia said, “We are delighted to welcome Emirates to Helsinki Airport. The launch of a daily year-round service between Helsinki and Dubai is a significant addition to Finland’s international connectivity, strengthening links between Finland and the Middle East, as well as Asia, Africa and Australia through Emirates’ extensive global network. Strong air connectivity is essential for Finnish businesses, international trade, tourism and investment. We are also pleased that Finnish travellers will benefit from Emirates’ luxurious Airbus A350, bringing an enhanced onboard experience on the Helsinki route. We look forward to a successful partnership with Emirates and to further strengthening Finland’s position as a globally connected destination.”

Emirates flight EK167 departs Dubai at 08:15hrs^*, arriving in Helsinki at 14:30hrs^*; the return flight, EK168 departs Helsinki at 16:20^*, landing in Dubai at 00:20^* the following day. The daily service has been scheduled to ensure smooth onward connections, offering convenient access to and from key destinations across East and Southeast Asia, and connectivity across West Asia and popular Indian Ocean points; major cities in Africa, the Middle East and GCC; as well as Australasia.

Elevated comfort on the Helsinki service

Delivering on its fly better promise, Emirates provides an outstanding travel experience, with elevated comfort and thoughtful touches in every cabin class. In a sky blue, bronze and cream colour palette, Economy Class seats offer generous seat pitch, leather headrests and extra legroom for a comfortable journey, while the airline’s expansive catalogue of content is available to watch on a 13.3inch 4K adjustable touchscreen. Premium Economy, the airline’s award-winning new cabin offers enhanced comfort, comparable to a Business Class experience on many other airlines with spacious leather, reclining seats, in-seat charging points and an elevated dining experience. Business Class, configured in 1-2-1 layout, offers a spacious, private environment for passengers, with a fully lie-flat seat in soft cream leather and personal minibar, complemented by a snack display area at the back of the cabin, to help passengers arrive at their destination refreshed.

Passengers on the Dubai-Helsinki route can dine on regionally inspired, curated multi-course menus. Dishes in Business Class include an appetiser of juniper-marinated centre-cut salmon, served with compressed cucumber ribbons, pickled purple radish, crème fraîche and dill oil, followed by seared venison served with sage butter, blackberry sauce, potato gratin, roasted cauliflower, golden beetroot and braised red cabbage with green apple. Passengers in Premium Economy can enjoy pink peppercorn-crusted salmon trout, served with dill cream, steamed broccoli, carrots and salsify purée; while Economy passengers can savour pan-fried salmon, served with dill cream, mashed potatoes, broccoli and carrots.

Lingonberries, colloquially called ‘red gold of the Nordic forests’, take centre stage across desserts in every cabin, featured in a marbled cheesecake and a variety of accompaniments across cabins, to complement the tart berry.

Emirates’ award-winning inflight entertainment system, ice, is available on every screen in all classes, offering over 6,500 channels of entertainment in multiple languages – including Finnish movies such as Sisu and the sequel Sisu: Road to Revenge, 100 Litraa Sahtia, and Jossain on Valo Joka ei Sammu. Emirates also offers music from some of the biggest Finnish entertainers including JVG, Isac Elliot, Ares, Mirella, Haloo Helsinki! BEHM and Costi.

Explore the happiest country in the world

Named as one of Lonely Planet’s must-visit destinations for 2026, Finland offers year-round experiences, from Arctic adventures beneath the Northern Lights to the iconic phenomenon of the Midnight Sun during summer. Nature is at the heart of the Finnish tourism proposition, with 41 national parks and nature reserves protecting Finland’s green forests, Baltic islands, Arctic fells and pristine blue lakes. Visitors can also encounter rare wildlife, including reindeer, wolves, bears, lynx and the Saimaa ringed seal, found only at Lake Saimaa.

For the eighth consecutive year, Finland has been ranked as the happiest country in the world, a spirit that’s encapsulated in the capital, Helsinki. Blending urban life with easy access to nature, the city is an ideal destination for business and leisure travel. Known as the home of sauna, it offers visitors an authentic insight into Finnish culture and wellbeing. From its vibrant design scene and thriving culinary landscape to its tranquil lakes and forests just minutes from the city centre, Helsinki has something for every traveller to discover.

Emirates Holidays, the airline’s tour operating arm, offers curated holiday packages to Finland, covering Helsinki and Lapland, including Rovaniemi, also known as the Official Hometown of Santa Claus. Emirates Holidays’ team of expert travel consultants handle all logistics and arrangements of a passengers booking, from hotels and activities to flights – now made easier with the launch of the daily flight to Helsinki.

Tickets can be booked now on emirates.com, the Emirates App or via travel agents.

*All times are local.

Dubai, UAE, 02 October 2026- Emirates SkyCargo is marking several major milestones in the transportation of time and temperature sensitive pharmaceuticals through Dubai.

The air cargo carrier is celebrating a decade of investment in world-class pharma logistics since September 2016 when it launched its specialised product for transportation of pharmaceuticals and unveiled its GDP (Good Distribution Practice) certified dedicated pharma handling hub in Dubai, ensuring the highest standards of quality and temperature-controlled handling. Since launching Pharma, Emirates SkyCargo has transported more than one million pharma shipments, equivalent to over 800,000 tonnes of pharma cargo, connecting pharmaceutical manufacturers, healthcare providers and patients across six continents.

The milestone underscores Emirates SkyCargo’s leading capabilities and strengths in pharma logistics as well as the emergence of Dubai as one of the prominent global hubs for rapid and seamless transport of temperature sensitive pharma. Today, Emirates SkyCargo’s Dubai hub boasts over 16,500 sq metres of GDP certified handling and storage area across DXB and DWC as well as a dedicated fleet of over 55 cool dollies for pharma cargo. Cool Dollies are mobile temperature-controlled containers that maintain shipment temperature during transfer from aircraft hold to terminal or vice versa or during Quick Ramp Transfers between two aircraft.

On average, Emirates SkyCargo transports between 1.5 and 2 million kilograms of pharmaceutical products every week on its flights.

Badr Abbas, Divisional Senior Vice President, Emirates SkyCargo, said: “Over the last decade, Emirates SkyCargo’s pharma product has become the gold standard for air transportation of pharmaceuticals. This has not happened by chance or by accident. It is the result of years of investing in our processes, our capabilities, our people and our infrastructure. It is also an outcome of working closely with pharma shippers, freight forwarders, airports, ground handlers, multi-modal transport providers and other parties in the cool-chain ecosystem to develop customised solutions that meet industry needs. We’re also constantly evolving our offerings to keep pace with the latest developments. We ultimately have only one goal, and that is to make sure that we transport these lifesaving medicines and treatments in the best possible conditions as they directly touch the lives of people around the world.”

Connecting global pharma markets through Dubai

Emirates SkyCargo facilitates the movement of pharmaceutical products across global markets, connecting major life sciences manufacturing hubs with healthcare providers around the world. Some of the largest pharma origin markets for Emirates SkyCargo include India, Germany, Belgium, UK, USA and Switzerland. Leveraging its extensive global network, high-frequency wide body flight capacity and purpose-built pharma infrastructure in Dubai, Emirates SkyCargo provides seamless connectivity to pharmaceutical cargo.

A decade of innovation in pharma logistics

The launch of Emirates Pharma in 2016 marked a major milestone in Emirates SkyCargo's strategy to develop specialised cargo solutions for different verticals. Supporting Emirates SkyCargo’s pharma solution, the carrier inaugurated its dedicated GDP-certified pharmaceutical handling facilities in Dubai, creating a purpose-built environment for the storage, handling and transportation of temperature-sensitive medicines.

Over the following decade, Emirates SkyCargo continued to invest in specialised infrastructure, equipment and services to support the evolving needs of pharmaceutical shippers and healthcare providers. Key milestones include:

• 2017: Initiating key partnerships with specialised container manufacturers for transporting pharmaceuticals onboard with very specific temperature requirements.
• 2018: Launch of Emirates Pharma Corridors, connecting high volume pharma hubs. Emirates SkyCargo partnered with local airports and local ground handling partners to safeguard product integrity from journey to destination.
• 2020-2022: During the pandemic, Emirates SkyCargo played a pivotal role in global healthcare logistics including setting up a dedicated GDP certified hub for vaccine transport and flying more than one billion doses of vaccines.
• 2023: With pharma supply chains becoming increasingly sophisticated, Emirates SkyCargo expanded its offering in 2023 with the launch of Emirates Vital and Emirates Medical Devices, providing specialised solutions for the transportation of critical healthcare shipments including human organs, tissues, cell and gene therapies, clinical trial materials and medical equipment.
• 2025: Emirates SkyCargo's pharmaceutical network grew to 43 pharma stations worldwide. In addition, Emirates SkyCargo also established dedicated 2-8°C temperature corridors across select pharma hubs supported by specialised handling processes and agreed standards.

Emirates SkyCargo has also pioneered the development and deployment of thermal protection solutions including thermal blankets for pharma shipments in order to provide end to end protection for pharma cargo. Emirates SkyCargo is the only global air cargo carrier to deploy thermal blankets for all pharma shipments without exception. In 2026, the cargo carrier has also expanded its pool of suppliers for thermal blankets improving availability across key markets, reducing transportation costs and enabling faster lead times for customers worldwide.

As Emirates SkyCargo's pharma product enters its second decade, the carrier remains committed to continuously investing in specialised healthcare logistics capabilities, developing new solutions for emerging healthcare segments and working closely with partners around the world to strengthen global pharma supply chains. As the industry evolves beyond traditional pharmaceuticals towards increasingly specialised treatments, including cell and gene therapies, biologics and precision medicines, Emirates SkyCargo continues to innovate its infrastructure, processes and product portfolio to meet changing customer needs. Through ongoing innovation, strategic collaboration and continued investment in infrastructure and technology, Emirates SkyCargo will support the seamless global movement of pharmaceuticals while reinforcing Dubai's position as a leading global hub for the transport of advanced healthcare products.

With the new route, Emirates introduces the only year-round direct link between the UAE and Finland, unlocking enhanced opportunities for travellers. The new flight provides connectivity from nearly 140 points on the airline’s global network, including key points in Australia, Africa, Asia, and the Middle East, where demand for convenient and comfortable travel to Helsinki continues to grow. 

Emirates was honoured to welcome onboard Lieutenant Colonel Juma Abdulla Obaid Bin Subaih Alflasi, Acting Director of Passport Control, Terminal 3, General Directorate for Identity and Foreigners Affairs (GDRFA).

Fostering stronger tourism, trade and culture links between the UAE and Finland, His Excellency Mohamed Rashid bin Taliah, Assistant Minister of Cabinet Affairs for Government Knowledge Exchange joined the inaugural, along with a party of delegates from key areas of cooperation between Finland and the UAE, including cybersecurity, digital transformation, energy, trade and education.

Her Excellency Tuula Yrjölä, Ambassador of Finland to the UAE and Bahrain, as well as Jorge Fernández Gates, Senior Advisor, Embassy of Finland, Abu Dhabi also joined the delegation on the first flight to Helsinki.

Omar bin Ghaleb, Deputy Director General of the General Civil Aviation Authority also joined the inaugural flight, along with Samuli Pesu, Chairman of the Finnish Business Council UAE.

The Emirates delegation onboard the inaugural flight was led by Adnan Kazim, Deputy President and Chief Commercial Officer and Jeffrey Van Haeften, Senior Vice President of Cargo Commercial Worldwide, Emirates SkyCargo.

The new daily service is operated on an Airbus A350, the newest aircraft type to join Emirates all widebody fleet. Accommodating 298 passengers in three spacious cabins – Business, Premium Economy and Economy – the A350 brings the latest of Emirates’ world-class product and service to Finland from launch, with bright and airy cabins and the latest tech touches. Passengers can dine on regionally inspired multi-course menus with Finnish flavours such as juniper-marinated centre-cut salmon, seared venison served with sage butter and blackberry sauce and lingonberry marble cheesecake with berry compote.

The daily service is timed for seamless passenger connections via Dubai to popular destinations across Asia, the Indian Ocean, Africa, the Middle East and Australasia. Emirates SkyCargo will offer up to 16 tonnes of bellyhold capacity on each Helsinki flight, opening two-way trade between Finland and the UAE, and linking both to global markets via Dubai for key exports such as pharmaceuticals, electronics, machinery, timber and perishables. With the UAE as Finland's largest trading partner in the Gulf, the route will further strengthen trade ties and open new opportunities for Finnish businesses.

Tickets to Helsinki can be booked now on emirates.com, the Emirates app or via travel agents.

Dubai, UAE – 1 October 2026: The Emirates A350 will be deployed on scheduled services for the first time in the US on 1 November, when it begins daily services to Orlando. The Emirates A350 will replace the current Boeing 777 aircraft, which has been operating on the route since its services to the Florida gateway launched in 2015.

Emirates' A350 features the airline's latest cabin interiors, technology and innovations. Deploying it to Orlando reinforces Emirates' commitment to offering US customers the very best in travel, giving those flying to and from Central Florida more choice and an exceptional level of comfort on board. The Emirates A350 features three cabin classes with 32 Business Class seats in a 1-2-1 layout, 28 Premium Economy seats with generous legroom and elevated dining, and 238 Economy Class seats.

The Emirates A350 will operate daily to and from Orlando on EK219 and EK220 with the following schedule (all times are local):

· EK219: The flight departs Dubai at 03:05am, arriving in Orlando at 10:20am.

· EK220: The flight departs Orlando at 20:20pm and arrives in Dubai at 19:10pm (next day).

The Emirates A350's US debut marks the next step in the airline’s Premium Economy rollout, reflecting growing demand from American travellers for an elevated experience. Perfect for long-haul travel, Premium Economy is available to customers travelling to Dubai or onwards to more than 90 destinations across the airline’s network where the product is available, including West Asia, Indian Ocean islands, Far East and Australasia.

Matthew Jones, Emirates’ VP – USA commented: “We are extremely delighted to roll out elevated experiences for our customers in the US. Customers travelling on this important route will now be able to fly to Dubai while enjoying the latest in-flight experiences and superior levels of comfort in all three cabin classes, including Premium Economy, which is available on a growing list of routes in our network.”

Emirates Premium Economy has been designed for customers looking for additional space, comfort and an elevated inflight experience. Each 19.5-inch seat offers generous legroom and recline, together with six-way adjustable headrests, a footrest, in-seat charging points, a wood-finished side cocktail table and a 13.3-inch personal entertainment screen featuring the airline’s award-winning inflight entertainment system with more than 6,500 channels of content in a multitude of languages.

Customers travelling in Premium Economy can look forward to a distinctive dining experience, beginning with a welcome drink served in fine glassware as well as meals prepared with seasonal ingredients and served on Royal Doulton china and complemented by an extended beverage selection.

Emirates’ customers travelling in Premium Economy cabins are also provided with sustainable amenity kits, blankets and generously sized pillows designed specifically for the cabin. Additional benefits include priority boarding and access to a dedicated Premium Economy check-in area at Dubai International airport.

For more information or to book tickets, visit emirates.com. Tickets can also be booked on Emirates App, Emirates Retail stores, Emirates contact centre, or via travel agents.

DUBAI, UAE – 30 September 2026 – As Dubai gears up for a busy winter season, Emirates is inviting travellers from across its global network to experience the city, with care, comfort, and exclusive value at every step. Timed with Dubai’s packed winter season of festivals and world-class events, Emirates’ multi-market campaign is giving travellers even more reasons to explore the city.

Travellers booking a return trip to Dubai with Emirates will receive a bundle of complimentary passes, worth AED 535, to three of the city's favourite attractions. They can enjoy the slides at Atlantis Aquaventure Waterpark, come face to face with sharks and rays at Lost World Aquarium, and hop on and off the Dubai City Sightseeing bus to take in landmarks from the Burj Khalifa to the historic Al Fahidi district, at their own pace.

Whether it's a first visit or a return to a favourite city, a family holiday or a weekend with friends, the experience doesn't stop at the attractions. With My Emirates Pass, customers can enjoy savings at hundreds of restaurants, shops and leisure spots across Dubai, while Dubai Experience lets them build a personalised itinerary with everything from cultural tours to adrenaline-fuelled adventures.

Emirates' care goes well beyond the flight itself. Plans can change, so customers travelling to Dubai also benefit from unlimited free date changes across all cabin classes, the option to hold a fare free of charge for 24 hours, and reduced refund fees.*

For extra reassurance, customers can add Emirates' Comprehensive Travel Cover when booking on emirates.com or later through Manage Your Booking. Available in 27 countries, it includes unlimited worldwide medical expenses, emergency evacuation, and cover for trip cancellation and baggage delay or loss. It also provides conflict cover, with medical expenses reimbursed up to US$25,000 and a free trip extension of up to 30 days, and it isn't restricted by government travel advice.

The offer is valid across all cabin classes on eligible return tickets to Dubai purchased between 21 September and 11 October 2026, for travel between 24 September and 13 December 2026.**

For more details, visit emirates.com.

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates said: "Dubai offers an extraordinary range of experiences across leisure, dining, shopping and entertainment for every budget, age and taste. We're pleased to help our customers make the most of it when they come to Dubai, with complimentary excursions and a curated set of offers designed to add value throughout their stay, alongside the flexibility and peace of mind when they plan their journey.”

My Emirates Pass - the key to a world of offers

Whether visiting Dubai for a short city break or for an extended holiday, Emirates promises even more value with its My Emirates Pass offer, where customers can unlock valuable discounts at hundreds of stores, venues, spas, restaurants and more by simply presenting their Emirates boarding pass at participating outlets. Using My Emirates Pass is as easy as presenting a physical or digital boarding pass along with a valid ID at participating venues and customers can enjoy discounts and benefits available all year round across the UAE, in addition to seasonal offers for greater value during select periods.

Hotel stays, excursions, personalised itineraries and more from Dubai Experience

Visitors can experience the best of Dubai at preferential rates with Dubai Experience, a one-stop shop to book featured hotels, dining experiences, thrilling attractions and activities in addition to tours. Customers can simply build a personalised itinerary with hundreds of activities to choose from provided by a host of tour operators, in a range of budgets to suit all.

Skywards – the loyalty programme that delivers

On Emirates’ flights, Skywards members in any tier can enjoy free Wi-Fi on flights. Once in Dubai, Skywards members have endless opportunities to earn and redeem Skywards Miles while enjoying shopping and experiences.

At Dubai International airport, customers can redeem Miles at participating outlets at Dubai Duty Free, the Emirates Official Store and marhaba Airport Meet & Greet services. By signing up to Skywards Everyday, members will be able to instantly convert Skywards Miles into cashback at hundreds of participating retail, dining, ride services and more across the UAE.

A visit to Dubai would not be complete without a visit to Dubai Mall, and customers can earn Miles on their spends at all the mall’s outlets. Members can also spend their Skywards Miles through Skywards Miles Mall to purchase digital gift cards from a wide range of participating brands, including Amazon AE, Deliveroo, Shukran, Apple, NIKE, and more.

Customers from 88 nations travelling to Dubai can enjoy free visa on arrival.

*Fare differences may still apply.

**Terms and conditions apply. Exclusions on points of origin apply and tickets must be purchased during the sale period to be eligible for the offer. Full terms and conditions can be found here

DUBAI, UAE, 28 September 2026: Emirates is welcoming a new season of entertainment on its award-winning inflight entertainment system ice, with the debut of Dubai+, the first dedicated Emirati entertainment channel onboard, alongside a fresh line-up of movies, complete box sets and distinctive new content collections.

Bringing UAE-produced drama, comedy, documentaries, family entertainment and podcasts to Emirates’ global audience, Dubai+ joins more than 20 leading entertainment brands already available across ice, including HBO Max, Paramount+, Disney+, Bloomberg, Spotify, CBeebies, Nickelodeon, BBC, BBC Earth, BBC News, Sport 24, Sky News Arabia and CNN.

The new season will also bring ice Opera House, a specially curated collection of full-length opera, ballet and symphony performances, alongside a wide selection of new movie and TV releases. Emirates customers can explore a library of more than 3,000 movies, including Arabic titles, and over 4,500 TV episodes. These additions form part of an extensive entertainment library offering up to 6,500 channels of on-demand content in more than 40 languages, giving customers across every cabin class even more choice throughout their journey.

Dubai stories take flight with Dubai+ on ice

Dubai+ is a homegrown digital streaming platform offering on-demand family-friendly entertainment, live TV, sports and original productions, combining local, Arab and international content. Dubai+ on ice will launch with 10 programmes, 35 episodes and more than 20 hours of content, including Dara, Wadima w Halema and Dannoun. Featuring Dubai+ Originals and programming from Dubai TV and Sama Dubai, the dedicated collection will continue expanding with new titles and episodes, showcasing Emirati and regional storytelling to Emirates' global audience.

ice also features a dedicated Dubai & UAE category, bringing customers cultural stories from across the UAE. Highlights include My Story by HH Sheikh Mohammed bin Rashid Al Maktoum and the short documentary Officer Cadet Mohammed bin Rashid, which explores His Highness’s time as a cadet. Content from Wasl and Dubai Post also explores Emirati culture and heritage, spanning traditions such as henna, traditional agriculture, art and food, alongside travel guides and more.

World-class performances take centre stage with ice Opera House

The collection features acclaimed productions including Carmen, Don Giovanni, Madama Butterfly, Swan Lake and Cinderella, alongside Vivaldi's The Four Seasons, Bach's Mass in B Minor and John Williams: A Tribute. Featuring renowned companies and orchestras including The Royal Opera, The Royal Ballet and New York City Ballet, ice Opera House will be regularly refreshed with new performances, while selected operas will be available with subtitles in multiple languages.

A fresh season of movies and box sets

From October, movie lovers can settle in for new Hollywood films on ice, including Disclosure Day, The Sheep Detectives, Tom Clancy’s Jack Ryan: Ghost War, Moana, Pressure, and many more from across the world and feature documentaries. Customers travelling on Emirates will also have access to 43 new box sets, joining the existing library of 356 box sets and featuring favourites such as Friends, The Big Bang Theory, Young Sheldon, The Night Manager, Bluey and Planet Earth. Customers can currently discover around 40 award-winning and nominated series across the fleet, with titles recognised by the Emmy Awards, BAFTAs, Golden Globes and Critics Choice Awards.

Also taking centre stage in October is a vast collection of cinema’s most celebrated films, beautifully remastered in 4K and HD for customers to rediscover on ice. The collection features cinematic classics including The Godfather trilogy, Citizen Kane, Lawrence of Arabia, The Lord of the Rings, The Sound of Music and Kill Bill.

More ways to discover, watch and learn on ice

Beyond movies and television, ice offers a diverse range of entertainment and learning experiences, including uTalk, with lessons across 15 languages including Arabic, Mandarin, Spanish, and French. Music and culture enthusiasts can also discover The Emirates Guide to the Organ, an exclusive two-and-a-half-hour ice production tracing the instrument's historical journey.

Customers can also stay connected to major sporting moments through live sport onboard much of the Emirates fleet, with highlights including the Premier League, US Open, Formula 1, UEFA Champions League and DP World Tour.

Across all cabin classes on most flights, customers can explore movies, television, music, podcasts, live news and sport on ice, alongside extensive children's programming and up to 100 video games. Young travellers are also provided with specially designed children's headphones for a more comfortable entertainment experience.

Next-generation ice

Emirates continues to enhance the technology behind ice, featuring the next generation of ice, including 4K and 4K HDR displays, iceMoments for discovering content in a short-form video format, eye comfort mode, enhanced live television, spatial audio and dedicated children's features.

Complementing the entertainment experience, Emirates is rapidly rolling out Starlink high-speed Wi-Fi across its fleet, with 55 aircraft now equipped with the service. The rollout enables customers to stay connected throughout their journey, alongside the extensive entertainment available on ice.

Emirates is also progressively introducing its new-generation Bowers & Wilkins noise-cancelling First Class headphones, expected to be available across the majority of the fleet by the end of 2026.

Emirates' continued investment in entertainment has earned ice multiple global accolades, most recently the 2026 APEX Best™ Global Entertainment Award and the Skytrax Awards for the World’s Best Inflight Entertainment 2026 for the 19^th time, World's Best Airline Inflight Entertainment 2026 | SKYTRAX.

Dubai, UAE, 28 September 2026 - Emirates and Dubai Chambers have signed an MoU to accelerate the international growth and competitiveness of Dubai-based Small and Medium Enterprises (SMEs). The partnership aims to support Dubai’s growing ecosystem of small businesses and innovative startups by facilitating their entry and integration into international markets and global supply chains.

The MoU was signed by Adnan Kazim, Emirates Deputy President and Chief Commercial Officer and Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, at Seamless Middle East 2026.

Under the terms of the MoU, members of Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, will have access to reliable and efficient connectivity along with tailored logistics solutions on a global scale through Emirates SkyCargo, the air freight division of Emirates. Emirates SkyCargo will leverage its expertise in cross-border logistics, its extensive international network spanning six continents, and its large wide-body aircraft fleet to facilitate and empower Dubai-based companies to plan their international expansion. SMEs and startups will also be able to access specialised express delivery solutions through Emirates Courier Express, Emirates SkyCargo’s international door-to-door shipping product, providing fast, secure, and cost-effective express transportation and clearance options for businesses.

The partnership will also integrate incentives through Emirates Business Rewards, Emirates’ reward program for small and medium enterprises, supporting SME members of Dubai Chambers maximise the value of their business travel. Dubai Chamber of Commerce members joining Emirates Business Rewards for the first time will also receive a 2,000-point welcome joining bonus.

Emirates Business Rewards and Dubai Chambers will collaborate on member engagement initiatives including joint participation in events and other promotional activities to facilitate opportunities for eligible customers to earn rewards on Dubai Chambers-related services, with additional benefits and enhancements to be developed over time.

Adnan Kazim, Emirates Deputy President and Chief Commercial Officer, said: “Small and Medium Entreprises are important drivers of innovation and growth in Dubai’s vibrant economy. Through this partnership with Dubai Chambers, we are committed to helping these businesses compete and thrive on a global stage by making international logistics and travel more accessible. Emirates SkyCargo has democratised access to world class logistics and cargo capacity through Emirates Courier Express, giving SMEs the same global reach and connectivity available to larger organisations. Combined with our extensive network, logistics expertise and tailored solutions, we will help remove many of the barriers that can make cross-border trade challenging. Additional benefits and incentives through Emirates Business Rewards, including welcome bonus points and co-branded card rewards will also go a long way in supporting SMEs in their international outreach. Together we are empowering Dubai’s entrepreneurs to scale faster, enter new markets with confidence and contribute to the ambitions of Dubai Economic Agenda D33.”

Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, commented: “This collaboration reflects our commitment to supporting the international growth of Dubai’s business community. By enabling member companies to leverage reliable logistics solutions, global connectivity, and specialised expertise, we will enhance the capabilities of SMEs to reach new global markets more efficiently. It also supports the objectives of the Dubai Economic Agenda (D33) by enhancing the competitiveness of the private sector and contributing to the growth of Dubai’s foreign trade.”

In addition to freight and logistics services, Emirates SkyCargo and Dubai Chambers will also jointly develop value-added frameworks to cater to the agile needs of Dubai-based startups. These initiatives will include joint workshops, knowledge-sharing platforms and tailored cargo advisory programmes to optimise supply chain efficiencies for Dubai’s SMEs.

About Emirates SkyCargo

Emirates SkyCargo is the cargo arm of the world's largest international airline, Emirates. Through its state-of-the-art hub in Dubai, Emirates SkyCargo transports cargo to over 150 destinations across a global network spanning six continents. The air cargo carrier offers customers cargo capacity on its modern fleet of all widebody Boeing 777, Airbus A380, Airbus A350 aircraft and dedicated Boeing 777-F and Boeing 777-300ERSF freighters. For more information, visit https://www.skycargo.com/

About Emirates Business Rewards 
Emirates Business Rewards is Emirates’ corporate loyalty programme designed for small and medium-sized organisations. Free to join, the programme enables businesses to earn Business Rewards Points whenever employees or guest travellers fly with Emirates. Points can be redeemed for flights and upgrades, helping businesses maximise the value of their travel spend. For more information and to sign up, visit Business Rewards | Emirates

About Dubai Chambers

Dubai Chambers is a non-profit public entity that supports Dubai’s vision as a global player by empowering businesses, delivering innovative value-added services, and unlocking access to influential networks. In March 2021, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announced the restructuring of Dubai Chamber of Commerce and the formation of three chambers for the emirate, namely Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy, which now operate under the umbrella of Dubai Chambers.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline and Group said: “Over the last four years, ForsaTEK has become a platform for innovation and a testing ground for bold and ambitious ideas that put emerging technologies to work. Some of these concepts have gone on to be implemented into practical solutions delivering real value for our business and operations. In a world that is increasingly integrated with digital technologies, ForsaTEK is a showcase for how the Emirates Group is building a culture that fosters innovation and experimentation building the future of travel and aviation.”

H.E. Omar Sultan Al Olama, UAE Minister of State for Artificial Intelligence, was welcomed to the event by Sir Tim Clark, President of Emirates Airline, and senior Emirates Group executives.

Conversations on what comes next

ForsaTEK 2026 brought together leaders and experts from technology, aviation business and academia for discussions on the role of intelligent systems in advancing business, and the capabilities people and organisations need to turn technological progress into practical impact.

During the opening fireside chat, H.E. Omar Sultan Al Olama highlighted how the UAE’s ability to anticipate technological shifts and turn emerging technologies into practical applications strengthens its global competitiveness. He emphasised that the value of AI lies in the benefits it delivers to people, and that real progress calls for organisations to test new ideas and make bold, well-considered decisions about their use.

The discussion was followed by a series of keynote sessions and leadership conversations examining the opportunities and challenges of AI. Highlights included a fireside discussion on AI with HE Issam Kazim, CEO Dubai Corporation for Tourism and Commerce Marketing and Adnan Kazim, Emirates Deputy President and Chief Commercial Officer on Dubai’s innovation ecosystem and how tourism and aviation are leveraging technology to drive growth.

Featured speakers also included Emmanuel Marill, Managing Director Europe, Middle East & Africa, OpenAI, exploring leadership in the next era of AI; Rohan Murty, Founder and CTO of Soroco, on the potential of AI twins helping organisations; and Dan Hagen, Global Chief Data & Technology Officer at Havas, on scaling AI while maintaining a human-centric approach.

The day’s programme also showcased human–AI collaboration on the stage through a live panel featuring human AI experts including Omar Al Ismail, Chief Investment Officer, MGX, and Dr Saeeda Jaffar, Managing Director International, Circle, alongside a voice-enabled AI agent. Drawing on multiple large language models, the AI panelist, Maryam 3.0, contributed live perspectives to a conversation on the future of intelligence, innovation and work.

Day 2 of ForsaTEK 2026 featured focused workshops for participants as well as insightful speeches by Roy Casagranda, historian and political philosopher and Majed Al Mansoori, Executive Director of the Museum of the Future.

Turning ideas into opportunities with masterclasses

Complementing the keynote programme, ForsaTEK 2026 hosted a series of interactive masterclasses by leading organisations. A session led by ETA explored how creativity can be transformed into successful ventures, using stories from UAE entrepreneurs and creators. LinkedIn examined how AI is reshaping learning and career development, highlighting ways professionals can identify emerging skills, personalise learning journeys and leverage AI-powered tools to accelerate growth. Hyundai Motor Group led a hands-on discussion on logistics automation capabilities and Zapata Quantum Computing provided a practical briefing on quantum computing applications. Together, the discussion-led masterclasses provided participants with actionable insights that can be applied to create value.

Accelerating innovation through strategic partnerships

The Emirates Group launched the Academic Research Collective (ARC) at ForsaTEK 2026. ARC is structured research and learning platform connecting the Group with a curated network of globally recognized, research-intensive universities known for academic excellence, applied innovation and strong entrepreneurial ecosystems. Through ARC, the Group and its academic partners will turn early-stage business challenges into forward-looking innovation, applied research, evidence-based studies, and Minimum Viable Products (MVPs). At the same time, the initiative will foster knowledge exchange, build talent pipelines and strengthen strategic industry-academia partnerships, helping address the Emirates Group's most important future challenges.

Building on the strategic collaboration with OpenAI announced at the Dubai Airshow in November 2025, Emirates Group highlighted the partnership’s next phase at ForsaTEK 2026. As part of its broader AI transformation, the Group is providing employees with secure access to advanced AI models and conversational tools, enabling them to streamline complex tasks and create high-quality, finished deliverables. The partnership is designed to accelerate productivity, strengthen innovation and establish a scalable foundation for cross-functional collaboration across the Group.

Highlights in the launch zone

ForsaTEK 2026 featured projects at different stages of development, from research and early concepts to solutions already in use:

• ARRIVE, an in-house framework developed by Emirates Group IT designed to help teams leverage agentic software engineering at scale while maintaining Emirates-grade governance and human accountability. Developed following two years of controlled experimentation, ARRIVE provides a structured framework that records intent, scope, risk, evidence and decision making throughout the software development lifecycle enabling faster delivery without compromising oversight. By the end of August 2026, more than 2,000 IT team members have been onboarded through the AI Gateway, helping accelerate the delivery of tailored, Emirates-owned digital products while ensuring quality, traceability and control.

• Emirates Service Delivery are showcasing a range of digital solutions developed to support the next level of hospitality. Bringing together immersive learning experiences, crew-facing applications and operational platforms, the portfolio is designed to strengthen readiness, safety and service consistency across the cabin crew operation. Highlights include virtual reality-based training tools for cabin familiarisation and virtual reality safety and emergency procedures training; the One Device ecosystem that provides crew with relevant information and support throughout their working day, and integrated platforms that connect training, catering, briefing and crew management processes.

• dnata Technical Services’ Smart Hub is a fully automated, digitally connected inventory management solution that provides 24/7 access to critical MRO materials, improving inventory control, productivity and operational efficiency. The system also supports sustainability goals by replacing disposable aerosols with reusable bulk containers, removing an estimated 3,600 contaminated aerosol cans from the waste stream annually.

Intelak, the region's first travel and tourism-focused incubator and a joint initiative of the Emirates Group and Dubai Department of Economy and Tourism (DET), showcased seven start-ups at ForsaTEK 2026. Start-ups in the current cycle will continue to work with Intelak and DET to deliver proofs of concept (PoCs), reflecting a shared commitment to investing in new ideas and advancing Dubai's entrepreneurship ambitions under the D33 Economic Agenda.

ForsaTEK

Held on 21 and 22 September, the fourth edition of ForsaTEK focused on agentic AI, robotics and human-AI collaboration. It also highlighted solutions developed by Emirates Group teams and partners to improve operational efficiency, enhance the customer experience and shape the future of work.

Organised by Business+ Magazine in collaboration with the College of Management, Mahidol University, this year’s awards ceremony was held under the theme “The Next Generation Mainstream.”

Introduced on flights to Bangkok in 2025, Emirates Premium Economy gives travellers in Thailand greater comfort and elevated amenities. The accolade reflects the airline’s continued investment in best-in-class products and services that help customers in Thailand “fly better.”

An Award-Winning Premium Economy Experience

Emirates’ Premium Economy cabin combines spacious seating, generous legroom, refined dining and the airline’s world-class ice entertainment system to deliver a distinctive travel experience. Since its global rollout, the product has received several international honours, including “Best Premium Economy Class” at the Business Traveller Middle East Awards in 2024 and 2025, and “Airline with the Best Premium Economy Class” at the 2025 ULTRAs Awards.

Strong Consumer Recognition in Thailand

The latest recognition reflects strong consumer endorsement in Thailand. The annual Product of the Year Awards celebrate products and services that demonstrate exceptional market leadership. Finalists are shortlisted based on market performance and consumer recognition. Winners are then selected through a combined evaluation by professionals from the College of Management, Mahidol University, and the results of a consumer survey.

Emirates’ Commitment to Thailand

“We are deeply honoured to receive this prestigious award from one of Thailand’s most respected business media publications and academic institutions. The Product of the Year Award 2026 reaffirms Emirates’ commitment to delivering distinctive products and services for travellers in Thailand, offering greater choice and comfort than ever before through our Premium Economy experience,” said Mohammed Alwahedi, Emirates’ Country Manager for Thailand.

“Thailand remains one of Emirates’ most strategic markets in Southeast Asia, and we are committed to delivering seamless comfort at every touchpoint of the customer journey. This vision continues to drive our investment in the country—from opening the Emirates World Store in Bangkok and adding a third daily flight to Phuket, to introducing cabin enhancements such as the new U-Dream headrest in Economy Class and expanding regional connectivity.”

Strengthening Regional Connectivity

Alongside its enhanced cabin offerings, Emirates continues to strengthen Bangkok’s role as a vital regional aviation hub. Last year, the airline expanded its Southeast Asian network with Fifth Freedom services linking Bangkok with Siem Reap, Cambodia, and Da Nang, Vietnam. These services give passengers more seamless connections and greater travel flexibility.

Continued Onboard Innovation

Onboard innovation remains central to Emirates’ strategy. Recent enhancements include U-Dream headrest in Economy Class Introduced this summer, the ergonomically engineered, multi-directional adjustable headrest is designed to optimise neck and head support on long-haul flights. Emirates has introduced the world’s first electrically powered Premium Economy seats with full-height, adjustable privacy screens between every seat, giving travellers greater control over their personal space.

Manchester, UK, 24 September 2026 – Emirates has revealed the full details of its new £10 million Lounge at Manchester Airport, now open to customers in Terminal 2.

Bringing Emirates’ latest signature lounge concept to the United Kingdom for the first time, the £10 million investment combines contemporary interiors, ‘Made in Manchester’ dining, integrated technology, and wellness-focused amenities in an unmistakably Emirates setting.

Mohammad Mattar, Divisional Senior Vice President, Airport Services at Emirates said: “Manchester is an important gateway in our global network, and the scale of our investment here reflects our long-term commitment to the region. Our new signature lounge concept raises the bar for premium airport lounges, bringing together the hospitality, innovation and attention to detail that define the Emirates experience at every stage of the journey.”

An unmistakably Emirates experience

The Emirates Lounge features more than 50 design enhancements and is artfully arranged into dedicated zones for relaxation, work, socialising and dining.

Close attention to detail has been paid to every element, from Italian eco-leather seating with wireless charging and universal power access at every seat, to herringbone floors and a signature Emirates scent, comprising bergamot, citrus, jasmine and soft wood. On the walls, guests can enjoy an artefact display honouring international artists and Emirati culture, while Emirates' signature Rolex clocks display global time zones.

Additional facilities include upgraded shower suites with VOYA toiletries, a Quiet Zone featuring soft lighting and sleep amenities, private spaces and prayer rooms.

When it comes to boarding, customers can enjoy a seamless experience, as Emirates is the only airline at Manchester Airport to offer direct boarding from the lounge to the aircraft.

Made in Manchester dining alongside global flavours

At the heart of the lounge, drinks and dining – all included as part of lounge access – have been reimagined around culinary theatre and live cooking. An open show kitchen serves freshly prepared à la minute dishes, while a barista bar serves expertly crafted coffee, finished with cocoa-dusted designs including the iconic Manchester bee and Emirates emblem. A dedicated mixologist serves locally inspired cocktails and mocktails, including the signature Made in Manchester, combining Vimto Summer, grenadine, lemonade and fresh strawberry.

A Made in Manchester food menu also spotlights local flavours and suppliers, with dishes including Fleetwood marinated king prawns, oven-baked Fleetwood sea bream and Wigan meat and potato pie. Other regional specialities include Shetland kippers with crumpets and poached egg, Lancashire smoked trout and Cheshire cheeses.

The curated Made in Manchester menu is served alongside a substantial international menu, with dishes from all cuisines to suit every palette.

These are served alongside Emirates’ curated selection of wines, beers, spirits and Moët & Chandon Champagne.

Stephen Turner, Chief Commercial Officer at Manchester Airport, said:

"We're proud to connect passengers from across the North with the world, providing them with a best-in-class experience when they travel through our airport, and flying the flag for our region.

"Emirates shares those values with us and this new lounge is testament to that, with its luxurious design, innovative features like direct boarding, and its Manchester-inspired menu showcasing local cuisine and suppliers. It's exciting to see it open, and with our £1.5bn transformation of Terminal 2 now all but complete, Emirates passengers can expect a world-class experience from the moment they arrive to the moment they board."

Emirates currently operates three daily services between Manchester and Dubai.

Located in Terminal 2, the lounge is open up to four hours before flight departures and is available on a complimentary basis to First Class and Business Class customers, as well as Emirates Skywards Platinum and Gold members, including those travelling in Premium Economy and Economy Class. Emirates customers who do not fall into one of these categories can also purchase lounge access on arrival.

· Latest-generation aircraft introduces Emirates’ acclaimed Premium Economy cabin to Kenya for the first time, along with enhanced Business and Economy Class cabins

· Deployment reinforces Emirates’ continued investment in Kenya and commitment to delivering an exceptional customer experience across its Africa network

Nairobi, Kenya, 24 September 2026 – Emirates, the world’s largest international airline, will soon serve Nairobi with its newest aircraft type, the Airbus A350. From 25 October 2026, the A350 will operate on EK717 and EK718, bringing Emirates’ latest-generation cabin experience to customers travelling between Dubai and Nairobi. The Emirates A350 is defined by spacious, bright cabins, enhanced technology, connectivity, and the airline’s signature hospitality across all three cabins.

The introduction of the A350 also marks the first time Emirates’ highly acclaimed Premium Economy cabin will be available to customers flying to and from Kenya, complementing the airline’s enhanced Business and Economy offerings.

Christophe Leloup, Emirates Country Manager in Kenya said, “The arrival of the A350 in Nairobi marks an exciting new chapter for Emirates in Kenya. We’re delighted to bring our latest aircraft and onboard experience to our customers in market, with more comfort, choice and thoughtful touches in every cabin. Combined with our growing flight schedule, the A350 gives customers travelling on the Dubai-Nairobi route something new to discover, while building on the experience they know and love from Emirates.”

What passengers can expect from the A350

The newest aircraft type to join Emirates’ all widebody fleet, the A350 accommodates 298 passengers in three spacious cabins – Business, Premium Economy and Economy. The bright and airy cabins have been thoughtfully designed to provide more space and comfort in every cabin, whilst cutting-edge technology and enhanced entertainment options elevate every journey.

Making its debut in Kenya, Emirates’ Premium Economy cabin offers elevated comfort, comparable to a Business Class experience on many airlines. The cabin is spacious with leather reclining seats that feature a generous pitch, adjustable headrests and more legroom. Customers can enjoy in-seat charging points, a wood-finished side cocktail table, a 13.3-inch TV screen, a generously sized pillow and blanket, complimentary amenity kits on select flights – including the Dubai-Nairobi route – and a globally exclusive sparkling wine, Chandon Vintage Brut 2017.

Business Class is configured in a 1-2-1 layout ensuring every passenger has direct aisle access and a spacious, private environment for both work and relaxation. The fully lie-flat seat is wrapped in soft cream leather and features a personal minibar and wireless charging for comfort and convenience. At the back of the cabin is a snack display area allowing passengers to help themselves to refreshments throughout the flight.

Economy Class features an all new, airy colour palette of sky blue, bronze and cream, complemented by lighter-toned wood finishings. Each seat features the airline’s upgraded ice inflight entertainment system on a 13.3inch 4K adjustable touchscreen, while generous seat pitch and leather headrests provide support, comfort and extra legroom.

Continuing to raise the bar in Kenya

The deployment of the A350 follows a series of enhancements to the Emirates customer proposition in Kenya, including the introduction of the third daily flight between Dubai and Nairobi in July. With 21 flights per week, customers have greater flexibility and connections between Kenya and key markets across Europe and the US, via Dubai.

Nairobi is also home to Africa’s first Emirates World store, which opened in 2024, offering customers a more immersive way to discover Emirates’ products, while offering more convenience and personalised service.

Earlier this year, Emirates introduced further flexibility for customers in Kenya through a partnership with Cellulant, launching a split-payment solution that allows travellers to combine multiple payment methods across 24-hour instalments when purchasing airfares.

Tickets can be booked now on emirates.com, the Emirates App, or via both online and offline travel agents as well as Emirates World Store in Nairobi. Emirates continues to offer flexible booking policies for added peace of mind while travelling. Every ticket booked after 10^th August 2026 comes with free unlimited dates changes to Dubai and one complimentary date change to anywhere else in the world, in addition to significantly reduced refund fees across all cabins and fare types, allowing passengers to adjust their travel plans with minimal penalties.

On 25 and 26 September 2026, customers travelling on select Emirates flights* will receive a complimentary mooncake as part of their meal service across all cabin classes. The seasonal treat, featuring traditional red bean paste filling, will be served alongside lunch or dinner.

In First Class and Business Class, customers will receive a specially packaged mooncake gift box following the first meal service. In Premium Economy and Economy Class, mooncakes will be presented as part of the meal tray service.

Continuing the Mid-Autumn festivities throughout the lunar month, Emirates will welcome travellers to its airport lounges in Hong Kong, Beijing and Shanghai on 6 October 2026, where they can enjoy mooncakes and lava custard black gold glutinous rice balls for a sweet and heart-warming start to their journey

Alongside the festive culinary offering, customers can also enjoy Emirates' extensive inflight entertainment selection on ice, featuring more than 40 Cantonese and Mandarin films, including recent titles such as I Am What I Am 2, Invincible Swordsman, The Way We Talk and I Want to Be Rich. Travellers can also access more than 300 Hollywood releases with Chinese subtitles, including How to Train Your Dragon, Elio, Materialists and Audrey's Children.

Oktoberfest specialties across all cabin classes

During the campaign period, Emirates will serve selected Oktoberfest dishes for lunch and dinner on three daily flights between Dubai and Frankfurt, as well as on the two daily services to Munich, Düsseldorf and Hamburg.

In First Class, the menu includes dishes such as beef consommé with marrow dumplings, duck liver terrine and sauerbraten made with Wagyu steak and braised beef cheeks. Alternatively, customers can enjoy spiced roast chicken with potato pavé, Obatzter and caramelised apples. Dessert options include Kaiserschmarrn with plum compote and cinnamon crème anglaise or apple strudel.

In Business Class, Emirates is also serving a selection of Oktoberfest-inspired dishes, including braised beef short ribs or beef cheeks as well as baked cheesecake or apple strudel.

Premium Economy customers can enjoy dishes including braised beef cheeks with Bavarian accompaniments. In Economy Class, options include chicken bratwurst in puff pastry with onion gravy, mashed potatoes and sauerkraut, as well as chicken with paprika cream sauce. Black Forest cake rounds off the seasonal offering on selected flights.

First Class customers travelling from Dubai to Germany will also receive a decorated Oktoberfest gingerbread heart before landing. On flights from Germany to Dubai, an Oktoberfest movie snack complements the First Class offering, featuring smoked turkey, beef salami, Obatzter, Emmental cheese, cream cheese, egg, radishes, cornichons and mini pretzels.

Bavarian snacks in the A380 Onboard Lounge

The Oktoberfest theme also extends to the A380 Onboard Lounge. The selection includes buttered pretzels, as well as rolls and sandwiches with cream cheese and chives, roast beef and gherkin, chicken Leberkäse or Emmental cheese. Sweet treats include Oktoberfest gingerbread, Black Forest cake, plum cake, German cheesecake and doughnuts.

Oktoberfest in the Emirates Lounges in Germany

From 19 September to 4 October, the Emirates Lounges in Munich, Frankfurt, Düsseldorf and Hamburg will also offer seasonal food and beverages.

In Hamburg, the menu includes freshly baked pretzels, smoked trout fillet on Munich-style potato salad with beetroot and horseradish cream, and Backhendl with wild mushroom cream sauce and pretzel dumplings. A vegan Bavarian cream with caramelised apple is served for dessert. Oktoberfest beer will also be available, while the lounge and reception area will feature seasonal decorations.

At the Emirates Lounges in Munich, Frankfurt and Düsseldorf, the offering includes braised beef cheeks with onions and potato dumplings, hand-rolled potato noodles with sauerkraut, Bavarian skewers and fruit coated in white and dark chocolate.

Premium Economy is a standout draw

The highlight of the airline's stand was its first electrically powered Premium Economy seat, shown publicly for the first time at ATM 2026. Thousands of visitors were able to sit in the seats and explore the latest functions and comfort in Premium Economy.

It drew steady traffic throughout the show, with visitors also experiencing the A380 Shower Spa and Onboard Lounge, the Boeing 777 Game Changer First Class Suite, and A350 Business and Economy Class seats, which included the U-Dream headrest.

Growing visitor flows through partnerships

Emirates signed or renewed agreements with tourism authorities across Africa, Europe, Asia and the UAE, working to convert awareness in source markets into visitor arrivals and supporting travel ecosystems.

In Africa, the airline signed new agreements with Kenya Tourism Board and Mozambique's ANDITUR.

In Europe, Emirates signed with Visit Finland ahead of the 1 October Helsinki launch, Fjord Norway, Bologna Welcome and Parma Welcome, while Emirates Holidays partnered with the Spain Tourism Office.

In West and Southeast Asia, agreements were reached with Tourism Malaysia, the Japan National Tourism Organization, the Sri Lanka Tourism Promotion Bureau and the Maldives Marketing and Public Relations Corporation, Seychelles Tourism Board and Ministry of Tourism and Culture, and the Mauritius Tourism Promotion Authority, and renewed its partnership with the Madagascar's Ministry of Tourism and Handicrafts. Closer to home, the airline renewed with Sharjah Commerce & Tourism Development Authority and signed with Ras Al Khaimah Tourism Development Authority.

Tapping into new customer segments

Several new agreements are creating inroads for the airline to tap into new travel segments beyond traditional leisure and corporate business.

In education, the airline partnered with the Knowledge and Human Development Authority to support Dubai's ambition as a global study destination, and with ICEF, becoming a preferred global airline partner for education travel.

In medical and wellness travel, an agreement with the Medical Tourism Association positions Emirates as the preferred airline for longevity and wellness travel alongside traditional medical travel.

In sports, a partnership with Cutting Edge will build travel packages for fans attending major fixtures across cricket, football, motorsport, golf, tennis and more.

The airline also moved deeper into marine crew travel through agreements with Cisalpina Tours International and MSC Cruises, covering seafarer rotations, dedicated crew fares and enhanced baggage allowances.

Further agreements with the Overseas Workers Welfare Administration, the Finnish and Vietnamese Business Councils, Huawei, Dubai Duty Free, Alibaba Fliggy, DERTOUR Group, Emirates Islamic and Al Etihad Payments to bring Jaywan to Emirates bookings, extended the airline's reach across distinct communities and channels.

Emirates and Kuwait Airways also signed to expand their interline partnership into a reciprocal codeshare.

Recognitions and accolades

During ATM, Emirates was recognised for product and service excellence, winning several global and local accolades.

At the 2026 World Travel Awards Middle East, Emirates received four honours: Middle East’s Leading Airline – First Class 2026; Middle East’s Leading Airline Brand 2026; Middle East’s Leading Airline Lounge – First Class 2026; and Middle East’s Leading Airline Rewards Programme 2026.

The airline was also named Best Long-Haul Airline at the inaugural Independent Travel Awards 2026 and received the Al Rehla Golden Travel Award in the UAE.

These recognitions underscore Emirates’ continued focus on product innovation, customer experience and connectivity, as the airline continues to work to further elevate its onboard and onground experiences.

Emirates has experienced a strong recovery in demand following earlier disruption and is now operating at approximately 93% of its pre-disruption capacity. Against this backdrop, discussions at the event also reflected the broader outlook for Dubai’s tourism and aviation ecosystem.

The agreement, signed on the sidelines of ATM 2026, reflects Emirates' strategy of going beyond traditional leisure and corporate travel to build structured, long-term relationships with an organisation that sits at the centre of how people travel for medical purposes. Long-term demand for healthcare travel is robust and with an affluent traveller profile. Combined with Dubai's position as a leading healthcare, wellness and medical tourism hub and Emirates' network of close to 140 destinations, this creates a natural fit and a platform for sustained growth for both organisations.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: "Healthcare is among the most important reasons people travel internationally and is growing significantly. Our newly established partnership with MTA positions Emirates where premium demand is heading, and our network and superior products both onboard and on the ground provide a natural platform to serve these travellers. The insights we gain from working with MTA will also help us develop product propositions that are genuinely tailored to how these travellers plan, book and experience their journeys."

Jonathan Edelheit, CEO and Founder of Medical Tourism Association said: “Hospitals and clinics have spent years trying to reach international patients one relationship at a time. What changes with this partnership is that the demand now has a path, from a global airline to an accredited provider, through Better by MTA. The providers who meet the standard will be the ones that path leads to."

Medical Tourism Association: an airline first

Emirates’ partnership with the Medical Tourism Association (MTA), the world's leading non-profit body for the medical tourism industry, aims to develop a structured approach to medical, wellness and longevity travel as a strategic new customer segment for the airline.

Emirates is partnering with MTA as the preferred airline for international medical and wellness travellers, combining the airline's global network with Dubai's standing as a leading healthcare and medical tourism hub. As MTA’s Airline partner, the aim is to identify key markets and medical travel corridors, particularly across Africa, Asia and the Middle East, and develop tailored travel solutions as well as an enhanced customer experience designed around the needs of patients, referring physicians, insurers and employers.

Beyond commercially developing this new and evolving segment for the airline, the agreement will pursue raising international best practices and standards across the sector. Emirates and MTA will collaborate with providers accredited by Global Healthcare Accreditation (GHA), the sector's accreditation body, on thought leadership, industry engagement, and shared market intelligence to better understand medical travel sector's growth opportunities.

The partnership also supports Emirates' ambition to become the world's first GHA-accredited airline.

MTA's global network reaches more than 500,000 healthcare providers, employers, insurers and industry leaders, and millions prospective medical and wellness travelers annually through its platforms, with direct government relationships across over 100 countries and integrates care coordination, travel and payments powered by Mastercard^®. As part of the partnership, Emirates and MTA will explore opportunities to leverage the platform to help travellers identify accredited providers, coordinate treatment and travel arrangements, and pay securely across borders, creating a more seamless end-to-end medical travel experience.

Emirates and the Mozambique National Agency for Tourism Development and Investment, Public Fund (ANDITUR) have partnered to support the growth of international tourism into Mozambique. The agreement will see the partners explore opportunities to promote Mozambique to international travellers in key regions through airline partnerships across Africa to provide seamless, convenient connectivity into Mozambique. With an extensive 2,500 KM of coastline, Mozambique is world-renowned for beach getaways and ocean adventures, rich cultural experiences, fusion gastronomy and bustling urban cities, making it a unique and varied holiday with something to offer travellers from all over the world.

Emirates and the Kenya Tourism Board (KTB) have signed a partnership agreement to strengthen collaboration and support the growth of inbound tourism to Kenya. Already one of the most consistently in-demand destinations on the airline’s Africa network, the partnership will build on this strong demand and help unlock new opportunities for Kenya to attract visitors from emerging and established markets around the world. Tourism is a key pillar in Kenya’s economy, creating thousands of employment opportunities and serving millions of tourists who visit the country each year. The Kenya Tourism Board has bold plans to establish Kenya as the most visited tourism destination in Africa, with a year-round calendar of diverse, sustainable and authentic experiences that appeal to a swathe of international visitors.

Emirates and Alibaba Fliggy one of China's largest OTAs, have signed an MoU to strengthen their strategic partnership in China, combining Emirates’ global network with Alibaba Fliggy’s extensive digital travel platform. The collaboration will focus on co-branded marketing campaigns, customer engagement initiatives, and potential integration opportunities between Emirates Skywards and Alibaba Fliggy’s membership ecosystem. Together, the partners aim to enhance brand visibility, drive travel demand, and deliver more personalised travel experiences for Chinese consumers.

Emirates and MSC Cruises have signed an MoU that broadens their long-standing partnership across fly-cruise distribution, air-sea product integration, crew travel and customer loyalty initiatives at different touchpoints. The agreement builds on more than a decade of partnership.

Under the latest MoU, Emirates and MSC Cruises will expand fly-cruise distribution across the Emirates network in line with MSC Cruises' seasonal homeport strategy, developing through-fares, open-jaw itineraries and reviewing gateway markets to identify further opportunities for collaboration. The partnership will additionally develop tailored products for MSC Grand Voyages and repositioning cruises, drawing on the Emirates network to create seamless one-way travel options for guests sailing between regions. Emirates and MCS will explore extending the Port Rashid model in Dubai to additional cruise ports, covering terminal check-in, through-baggage solutions, coordinated transfers, and joint protocols for managing disruption and repatriation of Emirates cruise customers and MSC guests.

A new feature of the partnership includes crew mobility, and Emirates and MSC Cruises will strengthen cooperation on seafarer rotations, with Emirates positioned as a preferred carrier with dedicated crew fares, enhanced baggage allowances and specialised servicing channels catering to seafarer requirements.

Emirates signed with the Finnish Business Council (FBC), a non-profit organisation supporting Finnish businesses and professionals in the UAE, to build a relationship that helps introduce Emirates more widely to the Finnish business community, especially with the new direct Dubai–Helsinki route starting 1 October. As part of the partnership, Emirates will offer FBC members exclusive benefits, while FBC will facilitate engagement opportunities between Emirates and its member community, supporting stronger connections and ongoing interaction with its network.

Emirates has partnered with the Vietnamese Business Council (VNBC), a non-profit organisation supporting Vietnamese businesses and professionals in the UAE, to build closer ties with the Vietnamese business community. The agreement follows the announcement of additional services to Hanoi and Ho Chi Minh City from this winter, giving members greater choice when travelling between the airline’s Vietnamese points and Dubai. Under the partnership, VNBC members will access exclusive benefits from Emirates, while VNBC will create engagement opportunities across its network and the airline.

Emirates has partnered with Cutting Edge, a leading Travel Management Company specialised in international sports tourism, to develop bespoke travel packages for fans attending major sporting events worldwide. Combining Emirates' network of close to 140 destinations with Cutting Edge's access across cricket, football, motorsports, golf and tennis, the partnership offers complete journeys that align with Emirates' sponsorship properties and other major fixtures on the sporting calendar.

Emirates Holidays, the tour operating arm of Emirates Airline, and the Spain Tourism Office have signed an MoU to drive inbound tourism to Spain. The partnership aims to inspiring more travellers from Emirates’ extensive Middle East network to experience Spain's rich culture, diverse landscapes and world-class hospitality, through Emirates Holidays’ curated packages.

The partnership will see Emirates Holidays and the Spain Tourism Office explore a series of initiatives designed to increase destination awareness in key markets across the Middle East and encourage package holiday bookings. These include integrated marketing campaigns, seasonal promotions highlighting the variety of tourism experiences in Spain as well as exclusive holiday packages combining Emirates' award-winning flights with premium accommodation, unique local experiences and added traveller benefits.

Emirates Skywards and Emirates Islamic have strengthened their long-standing partnership through the renewal of the strategic agreement at ATM, committing to a continued focus on product innovation and enhancing the benefits and experiences available to the Emirates Islamic Skywards cobrand cardholders.

Building on an 18-year collaboration, the partnership has grown to span three Emirates Skywards cobranded cards, including the award-winning metal Emirates Islamic Skywards Black Card, as well as a co-branded Savings Account, Salary Transfer proposition and a Miles exchange product.

The partnership began with the launch of the Emirates Islamic Skywards Card in 2008, which marked the introduction of the first Islamic co-branded airline credit card in the region, bringing together Emirates Islamic’s Shariah-compliant banking proposition with the benefits of the Emirates Skywards loyalty programme. The 2026 agreement will continue to focus on product innovation and delivering enhanced, more personalised benefits and experiences for Emirates Skywards co-brand cardholders, further strengthening the value proposition for Emirates Islamic customers.

The partnership supports the goals of Dubai’s Education 33 (E33) strategy by enhancing student accessibility, strengthening international connectivity, and promoting the City of Students game changer and Study Dubai programme in key global markets.

The MoU was signed on the sidelines of Arabian Travel Market 2026 by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Dr Wafi Dawood, CEO of Strategic Development Sector at KHDA.

Under the MoU, Emirates will develop travel programmes which include a wide range of benefits and privileges for students at KHDA-regulated private higher education institutions. The Emirates and KHDA student proposition includes specially tailored fares, additional baggage and greater flexibility when booking their travel to and from Dubai and across the Emirates network. Faculty and teaching staff will access travel benefits through the Emirates Academic Programme. The airline will also provide dedicated travel support for students on the Hamdan bin Mohammed Scholarship Programme.

Emirates will also join Study Dubai student recruitment missions and international activation events alongside KHDA, the Dubai Department of Economy and Tourism and TECOM Group, promoting Dubai as an attractive global study destination in key markets within the Emirates network. Emirates and KHDA will also share insights on international student travel flows and coordinate on jointly marketing Dubai as a leading higher education destination.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, said: “Emirates is proud to support KHDA’s efforts in positioning Dubai as a top global destination for students to pursue higher education. Global connectivity, a compelling value proposition and promotional efforts will underpin that goal, and our network of close to 140 destinations puts us in a strong position to attract more students, bring them and their families to Dubai anytime of the year and on repeat journeys to support them throughout their studies. It will also help us build a loyal base of younger travellers and a connection that endures long after graduation. By keeping Dubai among the most connected cities in the world, Emirates supports Dubai’s Economic Agenda (D33) strategy across tourism, trade, logistics and now education."

Dr Wafi Dawood, CEO of the Strategic Development Sector at KHDA, said: "Attracting and retaining global talent is central to the vision of E33 strategy. This partnership with Emirates supports that ambition by making Dubai more accessible and attractive to students worldwide. Through enhanced travel benefits, greater flexibility and improved connectivity, we are helping to create a seamless learning journey from enrolment through to graduation. At the same time, Emirates' global network will strengthen the reach of our Study Dubai programme, enabling us to connect with prospective students in key international markets and showcase the opportunities available across Dubai's higher education sector. Together, we are creating a more connected and rewarding student experience.”

Education is a key initiative under Dubai's Economic Agenda (D33) and is delivered through the Education 33 (E33) strategy. Under its City of Students game changer, E33 aims to increase the proportion of international students enrolled in Dubai’s higher education institutions to 50% by 2033. The strategy also seeks to position Dubai among the world’s top 10 student cities and increase education tourism tenfold.

Emirates has also signed an MoU with the International Consultants for Exhibitions and Fairs (ICEF), the leading B2B network in international education, becoming its preferred airline for education travel. The MoU was signed on the sidelines of ATM. ICEF operates across more than 100 countries, connecting accredited education agencies with institutions worldwide through its events, training programmes and market intelligence platforms, including ICEF Monitor.

Under the partnership, Emirates and ICEF will collaborate to develop dedicated travel propositions for ICEF-accredited agencies and their student customers travelling across the airline's network, with plans to explore booking support and account management for ICEF member organisations. The partnership will also see co-branded campaigns targeting international students and education professionals, alongside Emirates’ presence at major ICEF events in Berlin, Dubai and the US, further strengthening the airline's visibility within the global education community.

The agreement also extends to training and market intelligence. Emirates will participate in ICEF Academy programmes for education agents, share insights on student travel and destination trends, and contribute to ICEF conferences with speaking and industry partnership opportunities.

Together, the partnerships reinforce Dubai's role as a global education hub and a natural connecting point for students travelling between home and campus.

About Knowledge and Human Development Authority

The Knowledge and Human Development Authority is responsible for the growth, direction, and quality of private education in Dubai. Guided by the Education 33 Strategy, KHDA is working to build an agile, inclusive, and future-ready education system that supports lifelong learning and empowers every individual to thrive in a rapidly changing world. KHDA’s efforts contribute to the goals of the Dubai Plan 33 and its social and economic agendas and support the emirate’s vision to be a global leader in innovation, talent development, and quality of life.