Organised by Business+ Magazine in collaboration with the College of Management, Mahidol University, this year’s awards ceremony was held under the theme “The Next Generation Mainstream.”

Introduced on flights to Bangkok in 2025, Emirates Premium Economy gives travellers in Thailand greater comfort and elevated amenities. The accolade reflects the airline’s continued investment in best-in-class products and services that help customers in Thailand “fly better.”

An Award-Winning Premium Economy Experience

Emirates’ Premium Economy cabin combines spacious seating, generous legroom, refined dining and the airline’s world-class ice entertainment system to deliver a distinctive travel experience. Since its global rollout, the product has received several international honours, including “Best Premium Economy Class” at the Business Traveller Middle East Awards in 2024 and 2025, and “Airline with the Best Premium Economy Class” at the 2025 ULTRAs Awards.

Strong Consumer Recognition in Thailand

The latest recognition reflects strong consumer endorsement in Thailand. The annual Product of the Year Awards celebrate products and services that demonstrate exceptional market leadership. Finalists are shortlisted based on market performance and consumer recognition. Winners are then selected through a combined evaluation by professionals from the College of Management, Mahidol University, and the results of a consumer survey.

Emirates’ Commitment to Thailand

“We are deeply honoured to receive this prestigious award from one of Thailand’s most respected business media publications and academic institutions. The Product of the Year Award 2026 reaffirms Emirates’ commitment to delivering distinctive products and services for travellers in Thailand, offering greater choice and comfort than ever before through our Premium Economy experience,” said Mohammed Alwahedi, Emirates’ Country Manager for Thailand.

“Thailand remains one of Emirates’ most strategic markets in Southeast Asia, and we are committed to delivering seamless comfort at every touchpoint of the customer journey. This vision continues to drive our investment in the country—from opening the Emirates World Store in Bangkok and adding a third daily flight to Phuket, to introducing cabin enhancements such as the new U-Dream headrest in Economy Class and expanding regional connectivity.”

Strengthening Regional Connectivity

Alongside its enhanced cabin offerings, Emirates continues to strengthen Bangkok’s role as a vital regional aviation hub. Last year, the airline expanded its Southeast Asian network with Fifth Freedom services linking Bangkok with Siem Reap, Cambodia, and Da Nang, Vietnam. These services give passengers more seamless connections and greater travel flexibility.

Continued Onboard Innovation

Onboard innovation remains central to Emirates’ strategy. Recent enhancements include U-Dream headrest in Economy Class Introduced this summer, the ergonomically engineered, multi-directional adjustable headrest is designed to optimise neck and head support on long-haul flights. Emirates has introduced the world’s first electrically powered Premium Economy seats with full-height, adjustable privacy screens between every seat, giving travellers greater control over their personal space.

Manchester, UK, 24 September 2026 – Emirates has revealed the full details of its new £10 million Lounge at Manchester Airport, now open to customers in Terminal 2.

Bringing Emirates’ latest signature lounge concept to the United Kingdom for the first time, the £10 million investment combines contemporary interiors, ‘Made in Manchester’ dining, integrated technology, and wellness-focused amenities in an unmistakably Emirates setting.

Mohammad Mattar, Divisional Senior Vice President, Airport Services at Emirates said: “Manchester is an important gateway in our global network, and the scale of our investment here reflects our long-term commitment to the region. Our new signature lounge concept raises the bar for premium airport lounges, bringing together the hospitality, innovation and attention to detail that define the Emirates experience at every stage of the journey.”

An unmistakably Emirates experience

The Emirates Lounge features more than 50 design enhancements and is artfully arranged into dedicated zones for relaxation, work, socialising and dining.

Close attention to detail has been paid to every element, from Italian eco-leather seating with wireless charging and universal power access at every seat, to herringbone floors and a signature Emirates scent, comprising bergamot, citrus, jasmine and soft wood. On the walls, guests can enjoy an artefact display honouring international artists and Emirati culture, while Emirates' signature Rolex clocks display global time zones.

Additional facilities include upgraded shower suites with VOYA toiletries, a Quiet Zone featuring soft lighting and sleep amenities, private spaces and prayer rooms.

When it comes to boarding, customers can enjoy a seamless experience, as Emirates is the only airline at Manchester Airport to offer direct boarding from the lounge to the aircraft.

Made in Manchester dining alongside global flavours

At the heart of the lounge, drinks and dining – all included as part of lounge access – have been reimagined around culinary theatre and live cooking. An open show kitchen serves freshly prepared à la minute dishes, while a barista bar serves expertly crafted coffee, finished with cocoa-dusted designs including the iconic Manchester bee and Emirates emblem. A dedicated mixologist serves locally inspired cocktails and mocktails, including the signature Made in Manchester, combining Vimto Summer, grenadine, lemonade and fresh strawberry.

A Made in Manchester food menu also spotlights local flavours and suppliers, with dishes including Fleetwood marinated king prawns, oven-baked Fleetwood sea bream and Wigan meat and potato pie. Other regional specialities include Shetland kippers with crumpets and poached egg, Lancashire smoked trout and Cheshire cheeses.

The curated Made in Manchester menu is served alongside a substantial international menu, with dishes from all cuisines to suit every palette.

These are served alongside Emirates’ curated selection of wines, beers, spirits and Moët & Chandon Champagne.

Stephen Turner, Chief Commercial Officer at Manchester Airport, said:

"We're proud to connect passengers from across the North with the world, providing them with a best-in-class experience when they travel through our airport, and flying the flag for our region.

"Emirates shares those values with us and this new lounge is testament to that, with its luxurious design, innovative features like direct boarding, and its Manchester-inspired menu showcasing local cuisine and suppliers. It's exciting to see it open, and with our £1.5bn transformation of Terminal 2 now all but complete, Emirates passengers can expect a world-class experience from the moment they arrive to the moment they board."

Emirates currently operates three daily services between Manchester and Dubai.

Located in Terminal 2, the lounge is open up to four hours before flight departures and is available on a complimentary basis to First Class and Business Class customers, as well as Emirates Skywards Platinum and Gold members, including those travelling in Premium Economy and Economy Class. Emirates customers who do not fall into one of these categories can also purchase lounge access on arrival.

· Latest-generation aircraft introduces Emirates’ acclaimed Premium Economy cabin to Kenya for the first time, along with enhanced Business and Economy Class cabins

· Deployment reinforces Emirates’ continued investment in Kenya and commitment to delivering an exceptional customer experience across its Africa network

Nairobi, Kenya, 24 September 2026 – Emirates, the world’s largest international airline, will soon serve Nairobi with its newest aircraft type, the Airbus A350. From 25 October 2026, the A350 will operate on EK717 and EK718, bringing Emirates’ latest-generation cabin experience to customers travelling between Dubai and Nairobi. The Emirates A350 is defined by spacious, bright cabins, enhanced technology, connectivity, and the airline’s signature hospitality across all three cabins.

The introduction of the A350 also marks the first time Emirates’ highly acclaimed Premium Economy cabin will be available to customers flying to and from Kenya, complementing the airline’s enhanced Business and Economy offerings.

Christophe Leloup, Emirates Country Manager in Kenya said, “The arrival of the A350 in Nairobi marks an exciting new chapter for Emirates in Kenya. We’re delighted to bring our latest aircraft and onboard experience to our customers in market, with more comfort, choice and thoughtful touches in every cabin. Combined with our growing flight schedule, the A350 gives customers travelling on the Dubai-Nairobi route something new to discover, while building on the experience they know and love from Emirates.”

What passengers can expect from the A350

The newest aircraft type to join Emirates’ all widebody fleet, the A350 accommodates 298 passengers in three spacious cabins – Business, Premium Economy and Economy. The bright and airy cabins have been thoughtfully designed to provide more space and comfort in every cabin, whilst cutting-edge technology and enhanced entertainment options elevate every journey.

Making its debut in Kenya, Emirates’ Premium Economy cabin offers elevated comfort, comparable to a Business Class experience on many airlines. The cabin is spacious with leather reclining seats that feature a generous pitch, adjustable headrests and more legroom. Customers can enjoy in-seat charging points, a wood-finished side cocktail table, a 13.3-inch TV screen, a generously sized pillow and blanket, complimentary amenity kits on select flights – including the Dubai-Nairobi route – and a globally exclusive sparkling wine, Chandon Vintage Brut 2017.

Business Class is configured in a 1-2-1 layout ensuring every passenger has direct aisle access and a spacious, private environment for both work and relaxation. The fully lie-flat seat is wrapped in soft cream leather and features a personal minibar and wireless charging for comfort and convenience. At the back of the cabin is a snack display area allowing passengers to help themselves to refreshments throughout the flight.

Economy Class features an all new, airy colour palette of sky blue, bronze and cream, complemented by lighter-toned wood finishings. Each seat features the airline’s upgraded ice inflight entertainment system on a 13.3inch 4K adjustable touchscreen, while generous seat pitch and leather headrests provide support, comfort and extra legroom.

Continuing to raise the bar in Kenya

The deployment of the A350 follows a series of enhancements to the Emirates customer proposition in Kenya, including the introduction of the third daily flight between Dubai and Nairobi in July. With 21 flights per week, customers have greater flexibility and connections between Kenya and key markets across Europe and the US, via Dubai.

Nairobi is also home to Africa’s first Emirates World store, which opened in 2024, offering customers a more immersive way to discover Emirates’ products, while offering more convenience and personalised service.

Earlier this year, Emirates introduced further flexibility for customers in Kenya through a partnership with Cellulant, launching a split-payment solution that allows travellers to combine multiple payment methods across 24-hour instalments when purchasing airfares.

Tickets can be booked now on emirates.com, the Emirates App, or via both online and offline travel agents as well as Emirates World Store in Nairobi. Emirates continues to offer flexible booking policies for added peace of mind while travelling. Every ticket booked after 10^th August 2026 comes with free unlimited dates changes to Dubai and one complimentary date change to anywhere else in the world, in addition to significantly reduced refund fees across all cabins and fare types, allowing passengers to adjust their travel plans with minimal penalties.

On 25 and 26 September 2026, customers travelling on select Emirates flights* will receive a complimentary mooncake as part of their meal service across all cabin classes. The seasonal treat, featuring traditional red bean paste filling, will be served alongside lunch or dinner.

In First Class and Business Class, customers will receive a specially packaged mooncake gift box following the first meal service. In Premium Economy and Economy Class, mooncakes will be presented as part of the meal tray service.

Continuing the Mid-Autumn festivities throughout the lunar month, Emirates will welcome travellers to its airport lounges in Hong Kong, Beijing and Shanghai on 6 October 2026, where they can enjoy mooncakes and lava custard black gold glutinous rice balls for a sweet and heart-warming start to their journey

Alongside the festive culinary offering, customers can also enjoy Emirates' extensive inflight entertainment selection on ice, featuring more than 40 Cantonese and Mandarin films, including recent titles such as I Am What I Am 2, Invincible Swordsman, The Way We Talk and I Want to Be Rich. Travellers can also access more than 300 Hollywood releases with Chinese subtitles, including How to Train Your Dragon, Elio, Materialists and Audrey's Children.

Oktoberfest specialties across all cabin classes

During the campaign period, Emirates will serve selected Oktoberfest dishes for lunch and dinner on three daily flights between Dubai and Frankfurt, as well as on the two daily services to Munich, Düsseldorf and Hamburg.

In First Class, the menu includes dishes such as beef consommé with marrow dumplings, duck liver terrine and sauerbraten made with Wagyu steak and braised beef cheeks. Alternatively, customers can enjoy spiced roast chicken with potato pavé, Obatzter and caramelised apples. Dessert options include Kaiserschmarrn with plum compote and cinnamon crème anglaise or apple strudel.

In Business Class, Emirates is also serving a selection of Oktoberfest-inspired dishes, including braised beef short ribs or beef cheeks as well as baked cheesecake or apple strudel.

Premium Economy customers can enjoy dishes including braised beef cheeks with Bavarian accompaniments. In Economy Class, options include chicken bratwurst in puff pastry with onion gravy, mashed potatoes and sauerkraut, as well as chicken with paprika cream sauce. Black Forest cake rounds off the seasonal offering on selected flights.

First Class customers travelling from Dubai to Germany will also receive a decorated Oktoberfest gingerbread heart before landing. On flights from Germany to Dubai, an Oktoberfest movie snack complements the First Class offering, featuring smoked turkey, beef salami, Obatzter, Emmental cheese, cream cheese, egg, radishes, cornichons and mini pretzels.

Bavarian snacks in the A380 Onboard Lounge

The Oktoberfest theme also extends to the A380 Onboard Lounge. The selection includes buttered pretzels, as well as rolls and sandwiches with cream cheese and chives, roast beef and gherkin, chicken Leberkäse or Emmental cheese. Sweet treats include Oktoberfest gingerbread, Black Forest cake, plum cake, German cheesecake and doughnuts.

Oktoberfest in the Emirates Lounges in Germany

From 19 September to 4 October, the Emirates Lounges in Munich, Frankfurt, Düsseldorf and Hamburg will also offer seasonal food and beverages.

In Hamburg, the menu includes freshly baked pretzels, smoked trout fillet on Munich-style potato salad with beetroot and horseradish cream, and Backhendl with wild mushroom cream sauce and pretzel dumplings. A vegan Bavarian cream with caramelised apple is served for dessert. Oktoberfest beer will also be available, while the lounge and reception area will feature seasonal decorations.

At the Emirates Lounges in Munich, Frankfurt and Düsseldorf, the offering includes braised beef cheeks with onions and potato dumplings, hand-rolled potato noodles with sauerkraut, Bavarian skewers and fruit coated in white and dark chocolate.

Premium Economy is a standout draw

The highlight of the airline's stand was its first electrically powered Premium Economy seat, shown publicly for the first time at ATM 2026. Thousands of visitors were able to sit in the seats and explore the latest functions and comfort in Premium Economy.

It drew steady traffic throughout the show, with visitors also experiencing the A380 Shower Spa and Onboard Lounge, the Boeing 777 Game Changer First Class Suite, and A350 Business and Economy Class seats, which included the U-Dream headrest.

Growing visitor flows through partnerships

Emirates signed or renewed agreements with tourism authorities across Africa, Europe, Asia and the UAE, working to convert awareness in source markets into visitor arrivals and supporting travel ecosystems.

In Africa, the airline signed new agreements with Kenya Tourism Board and Mozambique's ANDITUR.

In Europe, Emirates signed with Visit Finland ahead of the 1 October Helsinki launch, Fjord Norway, Bologna Welcome and Parma Welcome, while Emirates Holidays partnered with the Spain Tourism Office.

In West and Southeast Asia, agreements were reached with Tourism Malaysia, the Japan National Tourism Organization, the Sri Lanka Tourism Promotion Bureau and the Maldives Marketing and Public Relations Corporation, Seychelles Tourism Board and Ministry of Tourism and Culture, and the Mauritius Tourism Promotion Authority, and renewed its partnership with the Madagascar's Ministry of Tourism and Handicrafts. Closer to home, the airline renewed with Sharjah Commerce & Tourism Development Authority and signed with Ras Al Khaimah Tourism Development Authority.

Tapping into new customer segments

Several new agreements are creating inroads for the airline to tap into new travel segments beyond traditional leisure and corporate business.

In education, the airline partnered with the Knowledge and Human Development Authority to support Dubai's ambition as a global study destination, and with ICEF, becoming a preferred global airline partner for education travel.

In medical and wellness travel, an agreement with the Medical Tourism Association positions Emirates as the preferred airline for longevity and wellness travel alongside traditional medical travel.

In sports, a partnership with Cutting Edge will build travel packages for fans attending major fixtures across cricket, football, motorsport, golf, tennis and more.

The airline also moved deeper into marine crew travel through agreements with Cisalpina Tours International and MSC Cruises, covering seafarer rotations, dedicated crew fares and enhanced baggage allowances.

Further agreements with the Overseas Workers Welfare Administration, the Finnish and Vietnamese Business Councils, Huawei, Dubai Duty Free, Alibaba Fliggy, DERTOUR Group, Emirates Islamic and Al Etihad Payments to bring Jaywan to Emirates bookings, extended the airline's reach across distinct communities and channels.

Emirates and Kuwait Airways also signed to expand their interline partnership into a reciprocal codeshare.

Recognitions and accolades

During ATM, Emirates was recognised for product and service excellence, winning several global and local accolades.

At the 2026 World Travel Awards Middle East, Emirates received four honours: Middle East’s Leading Airline – First Class 2026; Middle East’s Leading Airline Brand 2026; Middle East’s Leading Airline Lounge – First Class 2026; and Middle East’s Leading Airline Rewards Programme 2026.

The airline was also named Best Long-Haul Airline at the inaugural Independent Travel Awards 2026 and received the Al Rehla Golden Travel Award in the UAE.

These recognitions underscore Emirates’ continued focus on product innovation, customer experience and connectivity, as the airline continues to work to further elevate its onboard and onground experiences.

Emirates has experienced a strong recovery in demand following earlier disruption and is now operating at approximately 93% of its pre-disruption capacity. Against this backdrop, discussions at the event also reflected the broader outlook for Dubai’s tourism and aviation ecosystem.

The agreement, signed on the sidelines of ATM 2026, reflects Emirates' strategy of going beyond traditional leisure and corporate travel to build structured, long-term relationships with an organisation that sits at the centre of how people travel for medical purposes. Long-term demand for healthcare travel is robust and with an affluent traveller profile. Combined with Dubai's position as a leading healthcare, wellness and medical tourism hub and Emirates' network of close to 140 destinations, this creates a natural fit and a platform for sustained growth for both organisations.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: "Healthcare is among the most important reasons people travel internationally and is growing significantly. Our newly established partnership with MTA positions Emirates where premium demand is heading, and our network and superior products both onboard and on the ground provide a natural platform to serve these travellers. The insights we gain from working with MTA will also help us develop product propositions that are genuinely tailored to how these travellers plan, book and experience their journeys."

Jonathan Edelheit, CEO and Founder of Medical Tourism Association said: “Hospitals and clinics have spent years trying to reach international patients one relationship at a time. What changes with this partnership is that the demand now has a path, from a global airline to an accredited provider, through Better by MTA. The providers who meet the standard will be the ones that path leads to."

Medical Tourism Association: an airline first

Emirates’ partnership with the Medical Tourism Association (MTA), the world's leading non-profit body for the medical tourism industry, aims to develop a structured approach to medical, wellness and longevity travel as a strategic new customer segment for the airline.

Emirates is partnering with MTA as the preferred airline for international medical and wellness travellers, combining the airline's global network with Dubai's standing as a leading healthcare and medical tourism hub. As MTA’s Airline partner, the aim is to identify key markets and medical travel corridors, particularly across Africa, Asia and the Middle East, and develop tailored travel solutions as well as an enhanced customer experience designed around the needs of patients, referring physicians, insurers and employers.

Beyond commercially developing this new and evolving segment for the airline, the agreement will pursue raising international best practices and standards across the sector. Emirates and MTA will collaborate with providers accredited by Global Healthcare Accreditation (GHA), the sector's accreditation body, on thought leadership, industry engagement, and shared market intelligence to better understand medical travel sector's growth opportunities.

The partnership also supports Emirates' ambition to become the world's first GHA-accredited airline.

MTA's global network reaches more than 500,000 healthcare providers, employers, insurers and industry leaders, and millions prospective medical and wellness travelers annually through its platforms, with direct government relationships across over 100 countries and integrates care coordination, travel and payments powered by Mastercard^®. As part of the partnership, Emirates and MTA will explore opportunities to leverage the platform to help travellers identify accredited providers, coordinate treatment and travel arrangements, and pay securely across borders, creating a more seamless end-to-end medical travel experience.

Emirates and the Mozambique National Agency for Tourism Development and Investment, Public Fund (ANDITUR) have partnered to support the growth of international tourism into Mozambique. The agreement will see the partners explore opportunities to promote Mozambique to international travellers in key regions through airline partnerships across Africa to provide seamless, convenient connectivity into Mozambique. With an extensive 2,500 KM of coastline, Mozambique is world-renowned for beach getaways and ocean adventures, rich cultural experiences, fusion gastronomy and bustling urban cities, making it a unique and varied holiday with something to offer travellers from all over the world.

Emirates and the Kenya Tourism Board (KTB) have signed a partnership agreement to strengthen collaboration and support the growth of inbound tourism to Kenya. Already one of the most consistently in-demand destinations on the airline’s Africa network, the partnership will build on this strong demand and help unlock new opportunities for Kenya to attract visitors from emerging and established markets around the world. Tourism is a key pillar in Kenya’s economy, creating thousands of employment opportunities and serving millions of tourists who visit the country each year. The Kenya Tourism Board has bold plans to establish Kenya as the most visited tourism destination in Africa, with a year-round calendar of diverse, sustainable and authentic experiences that appeal to a swathe of international visitors.

Emirates and Alibaba Fliggy one of China's largest OTAs, have signed an MoU to strengthen their strategic partnership in China, combining Emirates’ global network with Alibaba Fliggy’s extensive digital travel platform. The collaboration will focus on co-branded marketing campaigns, customer engagement initiatives, and potential integration opportunities between Emirates Skywards and Alibaba Fliggy’s membership ecosystem. Together, the partners aim to enhance brand visibility, drive travel demand, and deliver more personalised travel experiences for Chinese consumers.

Emirates and MSC Cruises have signed an MoU that broadens their long-standing partnership across fly-cruise distribution, air-sea product integration, crew travel and customer loyalty initiatives at different touchpoints. The agreement builds on more than a decade of partnership.

Under the latest MoU, Emirates and MSC Cruises will expand fly-cruise distribution across the Emirates network in line with MSC Cruises' seasonal homeport strategy, developing through-fares, open-jaw itineraries and reviewing gateway markets to identify further opportunities for collaboration. The partnership will additionally develop tailored products for MSC Grand Voyages and repositioning cruises, drawing on the Emirates network to create seamless one-way travel options for guests sailing between regions. Emirates and MCS will explore extending the Port Rashid model in Dubai to additional cruise ports, covering terminal check-in, through-baggage solutions, coordinated transfers, and joint protocols for managing disruption and repatriation of Emirates cruise customers and MSC guests.

A new feature of the partnership includes crew mobility, and Emirates and MSC Cruises will strengthen cooperation on seafarer rotations, with Emirates positioned as a preferred carrier with dedicated crew fares, enhanced baggage allowances and specialised servicing channels catering to seafarer requirements.

Emirates signed with the Finnish Business Council (FBC), a non-profit organisation supporting Finnish businesses and professionals in the UAE, to build a relationship that helps introduce Emirates more widely to the Finnish business community, especially with the new direct Dubai–Helsinki route starting 1 October. As part of the partnership, Emirates will offer FBC members exclusive benefits, while FBC will facilitate engagement opportunities between Emirates and its member community, supporting stronger connections and ongoing interaction with its network.

Emirates has partnered with the Vietnamese Business Council (VNBC), a non-profit organisation supporting Vietnamese businesses and professionals in the UAE, to build closer ties with the Vietnamese business community. The agreement follows the announcement of additional services to Hanoi and Ho Chi Minh City from this winter, giving members greater choice when travelling between the airline’s Vietnamese points and Dubai. Under the partnership, VNBC members will access exclusive benefits from Emirates, while VNBC will create engagement opportunities across its network and the airline.

Emirates has partnered with Cutting Edge, a leading Travel Management Company specialised in international sports tourism, to develop bespoke travel packages for fans attending major sporting events worldwide. Combining Emirates' network of close to 140 destinations with Cutting Edge's access across cricket, football, motorsports, golf and tennis, the partnership offers complete journeys that align with Emirates' sponsorship properties and other major fixtures on the sporting calendar.

Emirates Holidays, the tour operating arm of Emirates Airline, and the Spain Tourism Office have signed an MoU to drive inbound tourism to Spain. The partnership aims to inspiring more travellers from Emirates’ extensive Middle East network to experience Spain's rich culture, diverse landscapes and world-class hospitality, through Emirates Holidays’ curated packages.

The partnership will see Emirates Holidays and the Spain Tourism Office explore a series of initiatives designed to increase destination awareness in key markets across the Middle East and encourage package holiday bookings. These include integrated marketing campaigns, seasonal promotions highlighting the variety of tourism experiences in Spain as well as exclusive holiday packages combining Emirates' award-winning flights with premium accommodation, unique local experiences and added traveller benefits.

Emirates Skywards and Emirates Islamic have strengthened their long-standing partnership through the renewal of the strategic agreement at ATM, committing to a continued focus on product innovation and enhancing the benefits and experiences available to the Emirates Islamic Skywards cobrand cardholders.

Building on an 18-year collaboration, the partnership has grown to span three Emirates Skywards cobranded cards, including the award-winning metal Emirates Islamic Skywards Black Card, as well as a co-branded Savings Account, Salary Transfer proposition and a Miles exchange product.

The partnership began with the launch of the Emirates Islamic Skywards Card in 2008, which marked the introduction of the first Islamic co-branded airline credit card in the region, bringing together Emirates Islamic’s Shariah-compliant banking proposition with the benefits of the Emirates Skywards loyalty programme. The 2026 agreement will continue to focus on product innovation and delivering enhanced, more personalised benefits and experiences for Emirates Skywards co-brand cardholders, further strengthening the value proposition for Emirates Islamic customers.

The partnership supports the goals of Dubai’s Education 33 (E33) strategy by enhancing student accessibility, strengthening international connectivity, and promoting the City of Students game changer and Study Dubai programme in key global markets.

The MoU was signed on the sidelines of Arabian Travel Market 2026 by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Dr Wafi Dawood, CEO of Strategic Development Sector at KHDA.

Under the MoU, Emirates will develop travel programmes which include a wide range of benefits and privileges for students at KHDA-regulated private higher education institutions. The Emirates and KHDA student proposition includes specially tailored fares, additional baggage and greater flexibility when booking their travel to and from Dubai and across the Emirates network. Faculty and teaching staff will access travel benefits through the Emirates Academic Programme. The airline will also provide dedicated travel support for students on the Hamdan bin Mohammed Scholarship Programme.

Emirates will also join Study Dubai student recruitment missions and international activation events alongside KHDA, the Dubai Department of Economy and Tourism and TECOM Group, promoting Dubai as an attractive global study destination in key markets within the Emirates network. Emirates and KHDA will also share insights on international student travel flows and coordinate on jointly marketing Dubai as a leading higher education destination.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, said: “Emirates is proud to support KHDA’s efforts in positioning Dubai as a top global destination for students to pursue higher education. Global connectivity, a compelling value proposition and promotional efforts will underpin that goal, and our network of close to 140 destinations puts us in a strong position to attract more students, bring them and their families to Dubai anytime of the year and on repeat journeys to support them throughout their studies. It will also help us build a loyal base of younger travellers and a connection that endures long after graduation. By keeping Dubai among the most connected cities in the world, Emirates supports Dubai’s Economic Agenda (D33) strategy across tourism, trade, logistics and now education."

Dr Wafi Dawood, CEO of the Strategic Development Sector at KHDA, said: "Attracting and retaining global talent is central to the vision of E33 strategy. This partnership with Emirates supports that ambition by making Dubai more accessible and attractive to students worldwide. Through enhanced travel benefits, greater flexibility and improved connectivity, we are helping to create a seamless learning journey from enrolment through to graduation. At the same time, Emirates' global network will strengthen the reach of our Study Dubai programme, enabling us to connect with prospective students in key international markets and showcase the opportunities available across Dubai's higher education sector. Together, we are creating a more connected and rewarding student experience.”

Education is a key initiative under Dubai's Economic Agenda (D33) and is delivered through the Education 33 (E33) strategy. Under its City of Students game changer, E33 aims to increase the proportion of international students enrolled in Dubai’s higher education institutions to 50% by 2033. The strategy also seeks to position Dubai among the world’s top 10 student cities and increase education tourism tenfold.

Emirates has also signed an MoU with the International Consultants for Exhibitions and Fairs (ICEF), the leading B2B network in international education, becoming its preferred airline for education travel. The MoU was signed on the sidelines of ATM. ICEF operates across more than 100 countries, connecting accredited education agencies with institutions worldwide through its events, training programmes and market intelligence platforms, including ICEF Monitor.

Under the partnership, Emirates and ICEF will collaborate to develop dedicated travel propositions for ICEF-accredited agencies and their student customers travelling across the airline's network, with plans to explore booking support and account management for ICEF member organisations. The partnership will also see co-branded campaigns targeting international students and education professionals, alongside Emirates’ presence at major ICEF events in Berlin, Dubai and the US, further strengthening the airline's visibility within the global education community.

The agreement also extends to training and market intelligence. Emirates will participate in ICEF Academy programmes for education agents, share insights on student travel and destination trends, and contribute to ICEF conferences with speaking and industry partnership opportunities.

Together, the partnerships reinforce Dubai's role as a global education hub and a natural connecting point for students travelling between home and campus.

About Knowledge and Human Development Authority

The Knowledge and Human Development Authority is responsible for the growth, direction, and quality of private education in Dubai. Guided by the Education 33 Strategy, KHDA is working to build an agile, inclusive, and future-ready education system that supports lifelong learning and empowers every individual to thrive in a rapidly changing world. KHDA’s efforts contribute to the goals of the Dubai Plan 33 and its social and economic agendas and support the emirate’s vision to be a global leader in innovation, talent development, and quality of life.

SYDNEY, AUSTRALIA, 16 September 2026 – As rugby fans around the world begin their countdown to Men’s Rugby World Cup Australia 2027, Emirates has touched down in Sydney with its striking new Rugby World Cup livery adorned on one of its flagship A380 aircraft, A6-EVH.

Operating as EK412, the aircraft arrived in Sydney today before continuing on to Christchurch, New Zealand - visiting two of rugby's most passionate nations on its very first flight in its new colours.

Drawing inspiration from the official Men’s Rugby World Cup 2027 logo, the bold orange design features a large rugby ball at its centre, capturing the energy and passion of the game while celebrating Australia's role as host nation.

This marks Emirates' 5^th consecutive Rugby World Cup livery, continuing a proud tradition that began in 2011. A6-EVH will now carry the Men's Rugby World Cup 2027 colours across Emirates' global network for a full year, bringing the excitement of the tournament to rugby fans in destinations around the world ahead of its arrival in Australia.

Sir Tim Clark, President of Emirates Airline, said: “Men's Rugby World Cup 2027 is coming to Australia, and we are thrilled to mark that occasion by bringing our Rugby World Cup livery to Sydney for the very first time. Emirates has been a passionate supporter of rugby for nearly four decades. As we celebrate 30 years of flying to Australia, this livery is a symbol of everything we stand for: a love of sport, a passion for connecting people, and a steadfast commitment to Australia.” 

Emirates is among rugby's most significant commercial supporters worldwide. The airline's involvement began in 1987 as Title Sponsor of the Emirates Dubai Sevens, making it the longest-running sponsorship in the airline’s sports portfolio.

In 2025, Emirates renewed its partnership with World Rugby through to 2035, becoming the first organisation in World Rugby's history to hold Platinum Partner status. The agreement covers Men's Rugby World Cups in 2027, 2031 and 2035, Women's Rugby World Cups in 2029 and 2033, and qualifying rounds for all tournaments. Emirates has been a worldwide partner of every Rugby World Cup since 2011 and also sponsors World Rugby's referees and match officials. In 2027, the airline will mark 20 years of supporting Rugby World Cup tournaments.

About Emirates and rugby

Emirates' rugby investment spans from grassroots development to elite competitions. The airline owns and operates The Sevens Stadium in Dubai, a world-class facility that hosts international tournaments while also serving as a hub for community rugby programmes and grassroots development.

Emirates also sponsors World Rugby’s referees and match officials, whose Emirates kits give the airline a distinctive presence at the heart of Rugby World Cup tournaments and international fixtures.

His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence, visited Emirates' stand during the second day of ATM, touring the airline’s product showcases on display. He was briefed by senior Emirates leadership on the airline's latest cabin innovations and passenger experience enhancements.

Emirates and the Sri Lanka Tourism Promotion Bureau (SLTPB) have renewed their partnership, building on a collaboration first established in 2022. Under the terms of the agreement, Emirates will continue to draw on its network of almost 140 destinations to promote Sri Lanka to global audiences and support the growth of visitor arrivals. The country welcomed more than 2.3 million international tourists last year, a 15.1 percent increase on the two million recorded the previous year. Emirates and SLTPB work together on a range of initiatives including marketing campaigns, tailored excursions, trade incentives and familiarisation trips designed to showcase the island nation across key feeder markets, along with developing special packages.

Emirates and Ras Al Khaimah Tourism Development Authority (RAKTDA) signed a Memorandum of Understanding (MOU) to boost visitor arrivals and stimulate traffic to the emirate from select markets within the airline’s network. RAKTDA and Emirates will work closely to explore implementing promotional activities including joint marketing and advertising, trade and media familiarisation programmes, with RAKTDA supporting visits through curated ground experiences that showcase the destination, in addition to multi-market campaign activities in Ras Al Khaimah’s target markets.

Both parties will explore developing bespoke products and packages for Emirates customers, to be promoted directly through 'Dubai Experience' on the airline's website, alongside incentives for tour operators and the wider travel trade – enabling tourists to explore the full range of activities and experiences the UAE has to offer.

Emirates and Japan National Tourism Organization (JNTO) have signed a new MoU to strengthen tourism promotion and further encourage travel between Japan, Dubai, and the wider Middle East. Emirates continues to invest in Japan through direct services to Narita, Haneda, and Kansai, with operations expected to reach 28 weekly flights in October 2026. The airline has also increased capacity through A380 deployments, introduced Chauffeur-Drive services at Narita and Kansai airports and opened a Travel Store in Osaka. The renewed partnership aims to raise awareness of Japan, meet growing travel demand, and deepen connections between the regions.

Building on years of highly successful collaborations, Emirates and the Maldives Marketing and Public Relations Corporation (MMPRC) have renewed their partnership to jointly support the growth of inbound tourism to the archipelago nation from across the airline's global network.

The strategic partnership underscores Emirates' commitment to promoting tourism to the idyllic destination, which has been part of its West Asia and Indian Ocean network since 1987. Air arrivals to the Maldives rose almost ten percent last year, reaching 2.25 million, according to the Ministry of Tourism and Environment's Tourism Statistics 2025 report. Emirates has supported this growth drawing on its network of almost 140 destinations to attract visitors from key markets including the US, UK and Russia.

Emirates has signed a Memorandum of Agreement (MoU) with the Overseas Workers Welfare Administration (OWWA) to strengthen support for Overseas Filipino Workers (OFWs) and their families. The partnership will explore collaboration between the two parties in the areas of welfare and social protection, repatriation assistance, reintegration and livelihood, CSR, and community engagement, including support for OWWA outreach activities across the Middle East. The collaboration underscores Emirates’ recognition of the significant contribution Filipino workers make to Dubai and the UAE.

The partnership comes at a time when the welfare of Filipino workers abroad has moved further into focus. According to the Philippine Statistics Authority's 2024 Survey on Overseas Filipinos, the UAE is now the second-largest destination for Filipino workers globally, home to an estimated 271,000 OFWs[1]. Cash remittances from the UAE reflect this scale, reaching US$750.3 million in the first half of 2026, up 4.3% from US$719.6 million in the same period last year, per Bangko Sentral ng Pilipinas data[2].

Emirates and Sharjah Police have signed a Memorandum of Understanding to formalise a partnership that includes exclusive travel-related benefits for Sharjah Police employees and support for their events. Sharjah Police will promote Emirates across its communication channels and events, strengthening collaboration, employee engagement, and brand visibility for both organisations.

The MoU was signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Major General Dr. Ali Ahmed Bu Al Zoud, Director General of the General Department of Resources and Support Services.

Emirates and DERTOUR Group are expanding their long-standing partnership across Europe. The agreement will strengthen group-level cooperation, broaden the availability of Emirates products across DERTOUR’s sales channels, accelerate New Distribution Capability adoption, and provide customers with enhanced content and booking options. The partnership will also focus on premium leisure travel by developing exclusive experiences, supporting travel advisors, coordinating marketing and communications, and pursuing growth opportunities in Central, Eastern, and Northern Europe.

Emirates has signed strategic partnerships with Bologna Welcome and Parma Welcome to promote Italy's Emilia-Romagna region to international travellers. Through coordinated marketing campaigns, trade engagement, media outreach and familiarisation trips, the collaboration with two respective parties aims to raise awareness of the region's rich cultural heritage, world-renowned gastronomy, lifestyle experiences and business offerings.

Emirates signed an MoU with Cisalpina Tours International, one of Italy's leading travel management companies, expanding a long-standing relationship into a dedicated framework for marine crew movements, one of the industry’s most specialised travel segments. Part of MSC Group, a global cruise and shipping operator and a longstanding Emirates partner, Cisalpina brings more than 50 years of experience and direct access to maritime expertise, managing cruise crew traffic and marine logistics alongside its corporate travel and MICE business.

Building on years of collaboration, the agreement positions Emirates as a preferred airline partner for marine crew travel and the mobility business and sets out a framework for the two companies to pursue joint commercial opportunities across the Emirates network. Both parties will explore ways to combine their respective strengths in crew travel solutions and share market insights on crew travel flows, port developments and broader industry shifts to guide joint planning.

Growing airline partnerships

Kuwait Airways and Emirates have signed a Memorandum of Understanding expand their existing interline partnership into a reciprocal codeshare. Under the new arrangement, Kuwait Airways customers will gain access to a wider range of destinations through Emirates' network via Dubai, with the ability to book multi-sector journeys on a single ticket and enjoy through-checked baggage to their final destination. Emirates customers will benefit reciprocally from Kuwait Airways' services and network.

[1] Philippine Statistics Authority. (2025). 2024 Survey on Overseas Filipinos. https://psa.gov.ph/system/files/iesd/SOF-2024-Special-Release.pdf

[2] Bangko Sentral ng Pilipinas. (2026). Overseas Filipino Cash Remittances. https://www.bsp.gov.ph/statistics/external/ofw2.aspx

DUBAI, UAE, 15 September 2026: Emirates and Al Etihad Payments have signed an agreement to bring Jaywan, the UAE's national card scheme to Emirates, expanding payment options for customers booking travel from Dubai.

The agreement was formally signed by Abdulla Al Olama, Vice President Commercial Operations UAE for Emirates and Andrea Cianchetti, Chief Product Officer (CPO) at Al Etihad Payments, witnessed by senior leadership from both organisations.

Starting on 16 September 2026, customers can book flights with their Jaywan cards in two ways:

• Online: At checkout, UAE-based customers can enter their Jaywan card details to complete their booking on emirates.com.
• In retail stores: Jaywan is accepted at Emirates Retail stores, with physical cards verified by staff before payment and issuance of tickets.

Emirates will accept all Jaywan cards, including the Jaywan Royal Debit Card, Jaywan Prestige Debit Card and Jaywan Prepaid Card, with the security and seamless experience customers expect at checkout when booking their travel.

Jaywan customers can also enjoy discounts across all cabin classes and most fare types, on both one-way and return fares from Dubai*. The offer is available for bookings made from 16 September 2026 until 31 August 2027, for travel until 29 February 2028.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: "Emirates already offers UAE customers a broad range of ways to pay for their travel, and Jaywan is now added as a homegrown option that adds further choice and simplicity when booking. It also means more people across the UAE that use Jaywan cards can book with Emirates as easily as they would make any other payment.

We've been working with partners across the UAE's digital payments ecosystem to accelerate cashless adoption within travel, and accepting Jaywan is one step further in delivering on our commitment. Our partnership with Al Etihad Payments and Jaywan also plays a part in strengthening the financial infrastructure the UAE is building for the years ahead.”

Dr. Tariq Al Hawi, Chief Operating Officer at Al Etihad Payments, said: “Our partnership with Emirates Airlines reinforces Jaywan’s ambition to deliver more than a payment solution by creating tangible value and a seamless experience for every cardholder. The acceptance of Jaywan cards across emirates.com and Emirates’ retail stores gives Jaywan Cardholders greater choice, flexibility and convenience, enabling them to pay seamlessly whether booking online or purchasing in person. Combined with access to exclusive fares across all cabin classes, this partnership demonstrates how Jaywan can connect everyday payments with meaningful benefits and experiences for cardholders.”

The agreement builds on Emirates' wider work to expand digital payments in the UAE. In October 2025, the airline signed a Memorandum of Understanding with Dubai Finance to promote the Dubai Cashless Strategy among international visitors, and in July it launched Crypto.com Pay™, giving eligible UAE residents another way to pay on emirates.com and the Emirates app.

Jaywan is the UAE's domestic card scheme, introduced by Al Etihad Payments for a resilient and robust national payments ecosystem. Created to handle local transactions safely and efficiently, it localises the country's card infrastructure and reinforces national financial sovereignty. Jaywan cards are issued by major banks across the UAE and are accepted by a growing network of merchants spanning ride-hailing and car rentals, restaurants, attractions, healthcare and pharmacies, retail, among other businesses.

*UAE customers can access special fares at Emirates Retail stores, with online availability coming soon.

The offer spans the extensive networks of both airlines and is available across all eligible cabins including Emirates’ increasingly popular Premium Economy experience, as well as Economy Class, Business Class and First Class. On flydubai, members can earn double Miles when travelling in Economy Class or Business Class.

Double the Miles, more possibilities

Whether planning an autumn city break, visiting friends and family, travelling for business or escaping for a well-earned holiday, members can boost their Skywards Miles balance simply by registering, booking and flying during the promotional period. The bonus Miles can bring members closer to their next reward, with Skywards Miles redeemable on an extensive range of flight and lifestyle rewards.

To take advantage of the offer, Emirates Skywards members need to register between 15 and 30 September 2026 and book an eligible Emirates or flydubai ticket during the same period. Travel must be completed between 15 September and 30 November 2026. Customers who are not yet members can also join Emirates Skywards during the promotional period, register for the offer and start earning towards future rewards.

Explore the world with Emirates and flydubai

Together, Emirates and flydubai offer customers extensive connectivity from Dubai to destinations across six continents, giving Skywards members even more opportunities to earn and spend Miles as they travel.

The double Miles offer applies to eligible Emirates ‘Special,’ ‘Saver,’ ‘Flex’ and ‘Flex Plus’ fares across Economy Class, Premium Economy, Business Class and First Class. On flydubai, eligible ‘Lite,’ ‘Value’ and ‘Flex’ Economy Class fares and Business Class fares are included.

Members can register for the offer through Emirates or flydubai digital channels. Tickets can be purchased through eligible online and offline sales channels, including travel agents.

Emirates Skywards members can spend Miles on flight rewards and upgrades with Emirates and flydubai, as well as a wide range of rewards with the programme's global partners.

The offer is available for registration and booking from 15 September until 30 September 2026, for eligible travel completed by 30 November 2026. Terms and conditions apply.

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The airline was also proud to welcome His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of the Executive Council of Dubai, to its stand during the opening of ATM. His Highness sampled the airline's new Premium Economy electric seat with privacy dividers first-hand, reviewing the design details alongside senior Emirates leadership.

Growing demand for destinations

Emirates partners with tourism boards to build awareness in source markets across the airline’s network of nearly 140 destinations, converting interest into bookings and growing visitor flows that support the travel ecosystem in the destination. By partnering with Emirates, destinations reach new markets and audiences they couldn't access alone, while giving Emirates customers more reasons and ways to discover their attractions.

Emirates signed a Memorandum of Understanding with the Seychelles Tourism Board (STB) and the Ministry of Tourism and Culture (MTC), renewing a partnership first established in 2013. The agreement will work towards further stimulating inbound traffic to the Seychelles via Emirates' global network of nearly 140 destinations through joint marketing campaigns and familiarisation trips for media and trade partners. Emirates operates two daily flights to Mahé, supporting steady growth in visitor arrivals, up 13 percent to nearly 400,000 in 2025, from 353,000 the year before.

Emirates and Mauritius Tourism Promotion Authority (MTPA) have renewed their agreement to promote the nation’s tourism and trade industries. Emirates has supported Mauritius' tourism ambitions for over two decades, growing arrivals and opening the destination to new source markets. The airline has also driven growth in tourist arrivals from Middle East markets, which rose 10.5 percent in the first half of 2026 compared with the same period last year. The renewed partnership will continue to enable the airline to promote the island nation through its network of agents in key markets, develop special packages designed to appeal to various customer segments, in addition to collaborating on joint familiarisation trips to raise awareness of the destination’s offerings to audiences in key feeder markets. Currently, Emirates’ weekly capacity to and from Mauritius stands at 19,096 seats in both directions, with three daily flights.

Emirates’ partnership with Madagascar's Ministry of Tourism and Handicrafts (MTH) will support the growth of visitor numbers to the Indian Ocean island and support its target of one million tourists by 2028. Emirates and MTH will promote Madagascar in key markets through joint advertising, working with tour operators and travel agencies on incentives and tailored packages, and running familiarisation trips for media and the travel trade.

Emirates and the Sharjah Commerce & Tourism Development Authority (SCTDA) renewed their partnership to continue driving tourism growth in the emirate of Sharjah. The Memorandum of Understanding was signed by Emirates’ Adnan Kazim, Deputy President and Chief Commercial Officer and His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA.

The renewal builds on a long-standing relationship between the two organisations, which has centred on close collaboration across key source markets in the GCC, India, China, the Far East Asia and Europe. Emirates and SCTDA have worked side by side on joint sales calls, trade workshops, roadshows and familiarisation trips, with Emirates also supporting SCTDA in markets where it has no local representation, introducing trade partners for further engagement, and supporting MICE activity and trade visits to the emirate.

The Emirates and SCTDA partnership reflects the airline's long-standing commitment to promote inbound tourism to the UAE, working closely with other tourism bodies like the Dubai Department of Economy and Tourism and Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to encourage visitors to consider experiencing more than one destination in the country during their stay. His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, said: “Renewing our partnership with Emirates is a strategic step in advancing Sharjah’s tourism agenda and consolidating the emirate’s position as a distinctive, year-round destination at the heart of the UAE’s tourism landscape. Aviation partnerships of this calibre are central to how Sharjah competes globally: Emirates’ worldwide network, market intelligence and deep relationships with the international travel trade give the emirate direct access to high-value source markets and enable us to convert that reach into seamless, enriching itineraries for visitors.”

Emirates and Tourism Malaysia have renewed their partnership through a one-year MoU to support the Visit Malaysia 2026–2027 campaign, which targets 47 million foreign visitor arrivals.
The collaboration will explore joint marketing and advertising initiatives, as well as familiarisation trips for media and travel-trade partners. Emirates will promote Malaysia across its global network, supported by 21 weekly flights between Kuala Lumpur and Dubai and onward connectivity via Kuala Lumpur through its codeshare with Batik Air.

Emirates and Visit Finland signed a Memorandum of Understanding (MoU) to strengthen collaboration and drive inbound tourism to Finland from across the airline’s global network. Emirates will launch operations to Helsinki from 1 October, establishing the only year-round connectivity between Finland and the UAE and creating new opportunities for travel and tourism.

Emirates and Visit Finland will explore opportunities to promote Finland in strategic regions on the airline’s global network, including East and Southeast Asia, West Asia, Australasia and major hubs in the Middle East and Africa, along with developing programmes for trade partners and tour operators that educate and excite the industry.

Finland's National Tourism Strategy 2025–2028 aims to grow the sector while creating long-term economic and social value. The partnership will promote year-round travel across Finland's four main regions: the light-filled summers of Lakeland, the islands and forests of the Coast and Archipelago, the winter experiences of Lapland, and Helsinki's urban life and sauna culture.

Emirates and Fjord Norway, the official tourist board of Western Norway, will work closely to boost inbound tourism to the region. The agreement underscores the airline’s commitment to playing a vital role with supporting the growth of tourism in Norway through the provision of connectivity to its global network and world-class travel experiences.

Enriching the customer experience across platforms

Emirates has also renewed its long-standing strategic partnership with Huawei, reinforcing its commitment to the Chinese market and expanding collaboration across marketing, digital innovation and customer experiences. Building on successful initiatives since 2020, including the Emirates App’s integration with Huawei’s ecosystem and joint marketing campaigns, the renewed MoU will focus on strengthening brand engagement in China, advancing personalised digital travel solutions, and exploring new media opportunities. The partnership also supports Emirates’ broader growth strategy in China, where the airline has expanded its network, resumed A380 services and introduced its Premium Economy product.

Emirates and Dubai Duty Free (DDF) have signed an agreement to provide Emirates passengers, traveling to or through Dubai, with exclusive offers at DDF outlets across Dubai International Airport's Terminal 3, adding extra value to their journey. It was signed by Mohammad Al Hashimi, Vice President, Commercial Products, Dubai and Mona Al Ali, Senior Vice President – Human Resources at DDF, in the presence of Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, and Ramesh Cidambi, DDF’s Managing Director.

The agreement reflects a shared commitment by Emirates and Dubai Duty Free, one of the world's largest airport retailers, to enhance the passenger experience on the ground, support Dubai's tourism and aviation sector, and grow traffic to and through Dubai across the Emirates network through joint initiatives between the two organisations.

Dubai, UAE, 14 September 2026: Emirates has closed the summer season ahead of expectations and enters winter with strong booking momentum across a broadening range of markets, as the airline continues to invest in its fleet and industry-leading products, in its global network, and in offering customers greater booking flexibility and comprehensive travel cover.

Between July and August, Emirates carried more than 8.6 million passengers, maintaining healthy seat load factors across its network. The airline is currently operating at around 93% of its pre-disruption capacity, with demand continuing to build as the winter travel season approaches.

Bookings for winter, beginning in late October, are tracking positively despite a broader shift where customers are making travel decisions closer to departure. South Africa, Brazil, India, Portugal, Egypt, Ghana, Colombia, Saudi Arabia and Pakistan are among the markets where demand is currently tracking ahead of last year, alongside Nepal through Emirates' partnership with flydubai.

The UAE also remains a strong outbound market, while demand for premium travel on Emirates continues to grow.

Strong summer demand

Emirates services to and from West Asia, Europe, the Middle East, the Americas and Africa all recorded seat load factors well above 75% during the summer, with particularly strong performance on routes to and from Indonesia, Côte d'Ivoire and across the UK.

Demand for Premium Economy grew across the network, with the Americas recording the strongest growth in demand for this cabin.

Dubai also continued to attract strong inbound traffic. In late August alone, more than half a million customers arrived in Dubai on Emirates flights, up 7% on the same period last year. Travellers included residents returning ahead of the new school year, new residents relocating to Dubai to live and work, and visitors choosing the city for a late-summer break.

Over the summer, customers had more reasons to choose Emirates. The airline boosted its flexibility proposition with one free date change anywhere across the network, and unlimited free date changes to Dubai. It also reduced refund fees on Dubai journeys and introduced Comprehensive Travel Cover, a first-of-its-kind policy which includes medical cover protecting against conflict and airspace disruption, backed by airline-managed accommodation, ground support and rebooking where needed.

Fleet upgrades and product investments gather pace

Since January 2026, the airline has welcomed 18 aircraft – 11 new A350s and seven Boeing 777 freighters – with another six A350s scheduled to arrive before the end of December.

To date, 104 aircraft have completed Emirates' retrofit programme, including 53 Boeing 777s and 51 A380s. This brings the number of aircraft offering Premium Economy and Emirates' latest cabin products to 137. By the end of December, that number will have risen to 155 aircraft.

This expanding product footprint gives customers significantly more opportunities to experience Emirates' latest cabins. Premium Economy is now available on services to 90 destinations, with another 6 destinations set to receive the product before end of this year, including Paris, Delhi, Stockholm, and others.

Connectivity is also being upgraded. Close to 50 Emirates aircraft are now fitted with Starlink, with installations progressing alongside the retrofit programme to bring high-speed inflight internet to more customers.

This year, Emirates also launched the innovative U-dream headrests onboard its A350 Economy Class, the industry’s first Premium Economy seat with privacy dividers, and its next generation signature lounges – with new facilities already welcoming guests in Munich, Frankfurt and Manchester.

More destinations, frequencies and connectivity

Emirates' network will continue to expand heading into winter, with new destinations, additional frequencies and more of its latest aircraft deployed across key markets.

Helsinki joins the Emirates network on 1 October, launching with the A350. The aircraft currently serves 30 destinations from Dubai, increasing to 36 by year-end.

Emirates is also adding capacity on several routes to meet demand. Accra, Tokyo Narita, Ho Chi Minh City and Hanoi will receive second daily services, while one of the airline's daily Delhi services will be upgraded to an A380.

The Emirates A350 will be deployed to Larnaca, Malta, Nairobi and Hamburg from late October, followed by Mauritius in November. Retrofitted Boeing 777s will be introduced to Stockholm in October and Frankfurt in November, extending Emirates' latest onboard products to more markets.

Beyond its own network, Emirates' 168 codeshare, interline and intermodal partnerships give customers access to an additional 1,750 cities. On an average day, more than 13,000 Emirates customers connect to their destinations on services operated by partner airlines.

The Emirates and flydubai partnership has become one of the defining features of the Dubai hub experience. Today, both carriers provide access to more than 214 unique destinations in over 100 countries, generating more than 4,600 connection opportunities through Dubai.

Emirates customers can reach over 100 flydubai destinations, while flydubai passengers can access more than 140 Emirates destinations. Kathmandu, Zanzibar, Krabi and Belgrade rank among the most popular flydubai destinations for Emirates customers.

Since the partnership launched in 2017, the two airlines have carried more than 28 million passengers across their integrated network.

Alongside Emirates' Helsinki launch in a few weeks, flydubai added Chittagong in Bangladesh in April 2026, Benghazi in Libya in June, followed by Aleppo in Syria and Bangkok (Don Mueang Airport) in July. Further expansion in September includes Pokhara in Nepal.

Open source files for the infographic can be accessed here.

Emirates' new A350 fully electric Premium Economy seat introduces a full-height privacy divider, an industry first. Alongside the newly introduced features, the seat offers preset lounge and meal seating positions, the airline’s industry-first U-Dream leather headrest, wireless charging, USB-C power charging, a 13.3-inch 4K HDR screen, and numerous other touches. The experience is rounded off with a welcome drink, amenity kits, elegant dishes served on Royal Doulton China, accompanied by an extensive speciality beverage list.

The Emirates stand will also offer travel industry visitors a chance to experience the airline’s other signature products including its A380 Shower Spa, A380 Onboard Lounge, Boeing 777 Game Changer First Class Suite, A350 Business Class seat, and A350 Economy Class Seats with the U-Dream headrest.

In addition, the airline is dedicating a part of the stand to highlight some of its community and sustainability initiatives, with glimpses into sustainable vertical farming with Bustanica, projects supported by the Emirates Airline Foundation, Aircrafted by Emirates, conservation efforts in Australia’s Wolgan Valley and the Dubai Desert Conservation Reserve, Emirates SkyCargo’s wildlife protection initiatives, and Emirates’ community partnerships through its sponsored events, clubs and leagues.

Visitors are encouraged to stop by the Emirates Official Store at the stand for travel accessories, limited-edition merchandise, and collectible aircraft models, including the new 1:200 scale snap-fit range. Replica aircraft, including the Airbus A380, Airbus A350, and Boeing 777, are available in both classic and new tailfin designs, plus iconic special liveries such as Arsenal Champions 2026, UAE Fly The Flag, US Open, and Destination Dubai. Every box is colour-coded by model type and livery, allowing collectors to mix and match across 21 aircraft.

One of the highlights at the Emirates Official Store this year, is the Emirates Signature Series. This is a collection of signed sports jerseys drawn from more than a decade of world-class partnerships including UAE Team Emirates, Real Madrid, AC Milan and Arsenal. Each jersey is authenticated by The Bootroom Collection and presented in a custom box with a certificate of authenticity and security hologram.

The latest Aircrafted by Emirates collection will also be debuting at ATM. Handcrafted from reclaimed leather, the range of duffle bags, vanity pouches and toiletry bags carries the diamond-quilted detailing of the airline's First and Business Class seats. The new collection can be found and purchased at www.emirates.store.

Proceeds from both the Emirates Signature Series and Aircrafted by Emirates support the Emirates Airline Foundation’s humanitarian work, which has transformed the lives of thousands of underprivileged and vulnerable children around the world.

The Emirates stand will also include meeting spaces that can accommodate over 130 visitors and industry partners at any point in time. This year, the airline is planning to seal deals and deepen cooperation with more than 30 partners, including tourism boards, technology companies, and travel organisations that sit at the heart of new B2B & B2C segments, all while creating new visitor opportunities for Dubai and the wider travel ecosystem.

The Emirates stand is located in the Sheikh Saeed Hall at ATM.

Paris, France, 10 September 2026 – Emirates, the world’s largest international airline, will deploy the retrofitted A380 on the Dubai-Paris route from 25 October 2026, introducing Premium Economy and the latest product and service to the French capital. The retrofitted A380 will operate on EK071 and EK072, daily. This will see all three of the airline’s gateways in France served with the award-winning Premium Economy cabin, reinforcing Emirates’ commitment to bringing the latest and greatest to the market.

Since launching in Lyon and Nice, Premium Economy cabins to and from France have consistently maintained a healthy seat load factor, with one in ten passengers travelling in Premium Economy to Dubai, demonstrating the ongoing demand for an accessible, premium cabin. A significant percentage of traffic into France is long-haul, originating from destinations such as the UAE, Australia, New Zealand, Japan, Singapore, India and Thailand, meaning customers are looking for additional space, comfort and an elevated inflight experience when travelling for over 10 hours. Passengers from France opt for similar destinations, as well as the Indian Ocean Islands such as the Maldives and Mauritius, all of which also offer Premium Economy allowing passengers to fly the full route in the airline’s newest cabin.

Cedric Renard, Emirates’ Country Manager in France said, “France is an important and longstanding market for Emirates, and we’re delighted to now offer our newest cabin experience at all gateways we serve. We’ve seen strong customer response to Premium Economy in both Lyon and Nice, alongside growing demand for Premium Economy across our global network. Expanding the cabin to Paris is a natural next step, giving more customers in France the opportunity to experience the exceptional comfort, world-class service and thoughtful details that distinguish this cabin.

“Paris is one of our busiest global gateways for both in and outbound travellers. This latest investment reflects our confidence in the market, and our long-term commitment to serving our customers with more choice, flexibility and premium travel options.”

A closer look at Premium Economy and the retrofitted A380

Emirates’ award-winning Premium Economy cabin has been carefully designed to deliver an elevated journey from take-off to landing. Likened to a Business Class experience, the Premium Economy cabin on the A380 is located at the front of the main deck, with 56 seats laid out in a 2-4-2 configuration. Luxurious, reclining cream leather seats with a cushioned leg rest and six-way adjustable headrest further elevate passenger relaxation and comfort.

Customers can enjoy gourmet, regionally-inspired menus prepared by Emirates' chefs, presented on Royal Doulton fine china with linen napkins and stainless-steel Robert Welch cutlery and served on the spacious woodgrain table, built into the armrest of the seat. Meals are accompanied by a carefully curated selection of premium beverages, including La Parde de Haut-Bailly 2014, which offers the refined elegance of one of Bordeaux's most respected Pessac-Léognan estates, a Chablis Premier Cru Jean-Marc Brocard 2024, which showcases the purity and mineral precision of one of Burgundy's most celebrated Chardonnay producers, as well as a cabin exclusive Chandon Vintage Brut 2021 from Australia.

Premium Economy passengers also enjoy a dedicated check-in counter and priority boarding at Charles de Gaulle airport, generous check-in baggage allowance of 35kg and a further 10kg of carry-on baggage.

Beyond the introduction of Premium Economy, the retrofitted A380 also brings enhancements to First, Business and Economy cabins too. Fully refreshed from nose-to-tail, the cabins are light and airy, in a new cream, bronze and sky blue colour palette, complemented by lighter-toned wood finishing. Emirates’ signature ghaf tree motif – a historic and cultural symbol of the UAE – also features prominently throughout the cabin.

Passengers can still enjoy Emirates’ signature A380 experiences such as the Onboard Lounge design and Shower Spa, with a fresh interior. Both the Onboard Lounge and the Shower Spa feature the same polished woodgrain finish throughout the rest of the cabin, with bronze accents and relaxing, ambient lighting for enhanced relaxation.

Tickets can be booked now on emirates.com, the Emirates App, through online and offline travel agents, or at Emirates retail stores, including Emirates Travel Store in Paris. Emirates continues to offer flexible booking policies and industry-first, comprehensive travel insurance, for added peace of mind while travelling.

Dubai, UAE, 10 September 2026- Emirates SkyCargo is stepping up its commitment to support the export ambitions of one of the world's fastest growing economies. Air cargo is a critical enabler of India's international trade, facilitating the movement of high-value, time-sensitive goods to global markets, with an estimated 2.2 million tonnes* of international cargo moving through Indian airports annually. Against this backdrop, Emirates SkyCargo plays an important role in supporting the country's export ecosystem, connecting businesses, manufacturers and exporters to customers across the Middle East, Europe, the Americas, Africa and beyond with more than 3,000 tonnes of weekly air cargo capacity across nine gateways.

During FY 2025/26, Emirates SkyCargo transported over 153,000 tonnes of exports from India on its flights supporting key sectors driving the country’s growth. Major export commodities transported by the carrier include pharmaceuticals, perishables, high-tech electronics, engineering and automotive components as well as fashion goods.

On an average, every week, Emirates SkyCargo transports more than 650 tonnes of pharmaceuticals and over 600 tonnes of fresh food and other perishables from India to global destinations via Dubai. The exports also included seasonal Indian delicacies such as mangoes from Indian gateways. Close to 2,900 tonnes of Indian mangoes were flown to global customers between April and June 2026 on Emirates SkyCargo.

Badr Abbas, Divisional Senior Vice President, Emirates SkyCargo, said: “India is a strategic market for Emirates SkyCargo. With a fast-growing economy, the country is strengthening its position as a hub for manufacturing and production, expanding exports and trade corridors across the world. At Emirates SkyCargo, we are enabling Indian exporters to connect quickly and efficiently with international customers by providing rapid and reliable access to global supply chains. We have recently deployed our freighter aircraft to three additional gateways in India to support customers seamlessly transport their goods to global markets. With our extensive network covering more than 150 destinations, access to both maindeck and bellyhold capacity as well as specialised cargo solutions, Emirates SkyCargo remains committed to further elevating India’s success story by unlocking new trade opportunities and transporting the country’s exports to the world.”

Expanded network of freighter destinations

To support the growing demand for export capacity from the market, Emirates SkyCargo has introduced new weekly freighter services to Bengaluru, Chennai and Hyderabad bringing total number of weekly freighter flights to the market at seven. The freighter flights complement the capacity offered on Emirates’ 167 weekly passenger flights and provide a direct and high capacity connect to global trade routes.

Deepening India-UAE trade

Emirates SkyCargo is supporting the continued expansion of trade between India and the UAE, underpinned by the deepening economic partnership between the two countries and the success of the CEPA (Comprehensive Economic Partnership Agreement), which came into effect in May 2022. With non-oil trade between the two economies growing at an annual rate of around 15%, Emirates SkyCargo has been supporting these accelerating trade flows supporting more than 28,000 tonnes of exports from India to the UAE in FY25/26, a growth of 24% from the previous year.

Road Feeder Service

In addition to its online gateways, Emirates SkyCargo provides additional connectivity to Indian customers through an extensive road feeder network, providing access to offline locations across Indian states. Over the last 12 months, more than 4,500 tonnes of import and export cargo have been transported through trucking connectivity, enabling businesses outside of gateway cities to access Emirates SkyCargo’s global network.

Emirates SkyCargo is a global facilitator of trade offering cargo capacity on Emirates’ fleet of over 280 aircraft including dedicated freighters. Backed by a growing fleet and network and supported by a portfolio of specialised transportation solutions for pharmaceuticals, perishables, electronics, e-commerce, aerospace, valuable cargo and much more, Emirates SkyCargo supports customers across six continents with the speed, reliability and logistics expertise to compete in global markets.

Note: Infographic from this story is available as editable source file. Link

*Source: 2.2 million tonnes* (The Stat Trade Times)

PERTH, AUSTRALIA – 4 September 2026 – Emirates has hosted Travel Rehearsal events across Australia, including a session in Perth, delivering immersive airport and onboard simulations designed to support neurodiverse passengers and their families to fly with confidence. The initiative marks a significant milestone in the airline’s commitment to making travel more inclusive and less overwhelming.

The Perth session follows Travel Rehearsal events held in Brisbane and Melbourne. The simulation sessions offer neurodiverse passengers the opportunity to experience the entire travel journey in a calm and supportive environment. The initial sessions welcomed 18 participants and their families across both cities.

Dean Cleaver, Regional Sales Manager at Emirates said: “Our promise to ‘Fly Better’ extends to every passenger, and we are incredibly proud to bring the Travel Rehearsal initiative to Australia. These events are a credit to the fantastic collaboration with our airport partners and local community advocates, who share our vision for truly accessible travel. Seeing the confidence it builds for families first-hand is a testament to its importance.

“We have already done these events Melbourne and Brisbane and Perth is a really special one as the participants have got on board. We are really excited about this initiative and will continue to do it across all our Australian gateways.”

The Perth event saw participants complete a comprehensive end-to-end simulation - from check-in, passport control, and security screening to a visit to the sensory room, before boarding a static aircraft for a full onboard safety briefing and cabin familiarisation. The Melbourne event focused on the departure processes, helping families gain familiarity with the earliest stages of their journey.

Kate Holsgrove, Chief Commercial & Aviation Officer, Perth Airport, added: “Hosting tours at Perth Airport in partnership with Emirates gives families the opportunity to experience the airport environment in a practical and supportive way, helping to reduce travel anxiety and build confidence ahead of their journey.

“Creating an inclusive and accessible experience for all travellers is a priority for us, and we are proud to support a program that delivers such a meaningful benefit to our community."

The Wallace Family who took part in the Travel Rehearsal with Emirates, said: “We think it’s really important for kids with neurodiversity to experience what it is going to be like, particularly going on a long-haul flight, like we are next week. I think its unbeatable for kids and families!”

A Holistic Approach to Inclusive Travel

Beyond the Travel Rehearsal event, Emirates continues to enhance its accessibility offering. In April 2025, Emirates achieved its Autism Certified Airline™ designation, with more than 30,000 cabin crew and ground staff worldwide completing specialised training to better support customers with autism and sensory sensitivities.

Passengers can plan their journey using the dedicated Accessible & Inclusive Travel Hub on emirates.com and can expect sensory-friendly products and fidget tools onboard. The airline's award-winning ice entertainment system features over 600 movies with closed captions and 200 with audio descriptions. At Dubai International Airport, customers can use a dedicated Autism Friendly Route to ensure a smoother transit.

Ongoing Commitment to Australia

Emirates has been deeply committed to Australia for nearly three decades, and its investment goes well beyond the flights it operates. The airline operates 70 direct weekly services to and from five Australian gateways: Sydney, Melbourne, Brisbane, Perth, and Adelaide. Since December 2025, all five Australian cities in Emirates’ network have offered Emirates’ next-generation aircrafts, amounting to over 5,000 weekly Premium Economy seats between Australia and Dubai.

Emirates has also invested over $230 million into a formidable portfolio of sponsorships across sports and the arts in Australia, including the Australian Open, Collingwood Football Club, and the Sydney Symphony Orchestra.

In 2025, Emirates also launched its Force for Good program in Australia in partnership with the Australian Tennis Foundation. The initiative will introduce tennis to disadvantaged youth over five years and in the five cities the airline flies to. In last year alone, the program offered more than 6,500 opportunities to play tennis across over 50 schools and community courts.

For more information, visit the Accessible & Inclusive Travel Hub on emirates.com.

Installed in the Emirates A350 Premium Economy cabin in a spacious 2-3-2 configuration with just 28 seats, the new seat represents the airline's latest investment in continuously raising the bar for customer experience. The electric privacy divider extends to the full height of the seat – the first feature of its kind in Premium Economy cabins worldwide. Emirates Premium Economy seats are a comfortable 20” wide, and seat pitch is up to 39” on the A350. Seats also recline into a cradle position without intruding on the row behind, so that customers can comfortably sleep and relax inflight.

How does it work?

Customers can effortlessly raise or lower the divider using the seat controls and lock it into position, creating a more private and personal environment for relaxing, dining or working throughout the flight. The new seat marks Emirates' first fully electrically powered Premium Economy seat, where customers can also adjust their preferred seating position at the touch of a button using the integrated Passenger Control Unit, with dedicated settings like lounge mode and meal mode.

Ergonomic comforts in Premium Economy

Comfort has been further enhanced with the introduction of Emirates' widely acclaimed U-Dream headrest by Safran Seats. Crafted in leather, the redesigned headrest provides exceptional neck and head support, allowing passengers to adjust the wings into multiple positions for personalised comfort. A electrically deployable leather leg rest offers additional relaxation and reduces leg fatigue.

Always-on power for customer devices

Wireless charging is also being introduced to Premium Economy for the first time, allowing customers to conveniently power compatible devices throughout the flight. Every seat also includes USB-C charging and a practical tray table with an integrated phone holder, transforming personal devices into a convenient second screen during meals or entertainment.

High-definition inflight entertainment and new aircraft cameras

Customers can also enjoy Emirates' award-winning ice inflight entertainment on a 13.3-inch 4K HDR touchscreen, delivering stunning picture quality with ultra-responsive navigation. On newly delivered Airbus A350 aircraft, passengers will also enjoy enhanced aircraft camera views, with new left and right exterior perspectives joining the existing forward and downward cameras to provide an even more immersive inflight experience.

Generous meals and beverages in Premium Economy

The new seat builds on Emirates' award-winning Premium Economy experience, where every element has been carefully designed to deliver an elevated journey from take-off to landing. Akin to a Business Class experience, customers enjoy gourmet, regionally inspired menus prepared by Emirates' chefs and served on Royal Doulton fine China with linen napkins and stainless-steel Robert Welch cutlery. Meals are accompanied by a carefully curated selection of premium beverages, including Chandon Vintage Brut 2021, an exceptional Australian sparkling wine available exclusively to Emirates Premium Economy customers worldwide.

In Premium Economy, Emirates customers are also treated to a selection of acclaimed wines. From September, customers travelling on select routes may savour Chablis Premier Cru Jean-Marc Brocard 2024, which showcases the purity and mineral precision of one of Burgundy's most celebrated Chardonnay producers, or La Parde de Haut-Bailly 2014, which offers the refined elegance of one of Bordeaux's most respected Pessac-Léognan estates. October will also mark a first for Emirates, as Wiston Estate Brut NV becomes the airline’s first English sparkling wine, served exclusively in Premium Economy on UK routes. Together, they reflect Emirates' continued investment in offering customers an exceptional wine programme, supported by more than US$1 billion invested in the airline's wine portfolio since 2006.

Thoughtful amenity kits with complimentary skincare

On long-haul flights, Premium Economy customers also receive exclusive reusable amenity kits designed in partnership with United for Wildlife. Crafted using bio-based materials including cactus leather alternatives, the collectible bags celebrate endangered wildlife across four natural habitats while introducing premium plant-powered skincare products from Aveda for the first time in Premium Economy. Each kit also includes travel essentials such as socks, eyeshades, earplugs and a dental kit, with sustainable materials incorporated throughout the collection.

Continuing to redefine Premium Economy

Since launching Premium Economy in 2022, Emirates has continued to expand the cabin across its growing fleet, with the product now available across all markets which are currently served with A350 aircrafts.

Inspired by the airline's signature Business Class experience, Emirates Premium Economy has set a new benchmark for the category - offering a level of comfort, privacy and refinement that rivals the Business Class cabins of many airlines. The cabin combines spacious seating, generous legroom, refined dining, world-class entertainment to deliver a distinctive travel experience that has earned multiple international awards including ‘Best Premium Economy Class’ at the Business Traveller Middle East Awards 2024 and 2025 and was named ‘Airline with the Best Premium Economy Class’ at the 2025 ULTRAs Awards.

The introduction of the world's first electrically powered Premium Economy seat with a full-height privacy screen marks the latest chapter in Emirates' long history of aviation innovation. From pioneering onboard connectivity and inflight Wi-Fi to introducing next-generation entertainment systems and continually investing in customer comfort, Emirates remains committed to delivering products that help customers Fly Better.

The two Belgian Malinois dogs are now undergoing advanced integration training alongside park rangers. Since arriving in Zimbabwe, Vega and Kuda, part of the park’s first specialist conservation K9 team, have participated in more than 185 hours of practical training with six specialist K9 handlers. In just over a month, the dogs have completed more than 60 human-scent tracking exercises and have consistently demonstrated their capabilities to track illegal poaching activity. The first phase of the programme has also delivered tangible outcomes including the implementation of welfare and Standard Operating Protocols (SOPs) for the dogs providing a sustainable operating framework for the K9 unit.

Badr Abbas, Divisional Senior Vice President, Emirates SkyCargo, said: “At Emirates SkyCargo, we believe that the protection of wildlife is a core responsibility and we are delighted to partner with Dogs 4 Wildlife to support their mission to protect endangered ecosystems. Transporting live animals by air requires the highest standards of safety, precision and care and we are proud to leverage Emirates SkyCargo’s world-class handling expertise and infrastructure to transport Vega and Kuda from the UK to Zimbabwe on our flights. We are sure that the dogs will make a strong contribution, working in the front lines protecting the wildlife of Matusadona National Park.”

Emirates SkyCargo is deeply committed to protecting wildlife and takes a zero-tolerance approach to illegal wildlife trafficking. The carrier has placed a total ban on the transportation of hunting trophies and has trained its global frontline teams to identify, report and respond to potential wildlife trafficking risks. Emirates is one of the founding signatories of the Buckingham Palace Declaration, working with United for Wildlife to contribute to the industry-wide efforts to combat wildlife trafficking.

Emirates’ Illegal Wildlife Trafficking Awareness Workshop in Dubai

As part of its ongoing efforts to combat illegal wildlife trafficking, Emirates recently convened a multi-stakeholder workshop in Dubai focused on raising awareness of Illegal Wildlife Trade (IWT) and strengthening operational coordination across the aviation ecosystem. The interactive workshop brought together representatives from across the Emirates Group and key UAE authorities and other stakeholders including the Ministry of Climate Change & Environment, Dubai Customs, Dubai Police, Dubai Airports, Al Ain Municipality and the International Fund for Animal Welfare (IFAW). Through real-world case studies and scenario-based discussions, participants examined approaches to early detection, escalation procedures, cross-entity coordination, animal welfare and biosecurity considerations. The initiative reinforces Emirates' commitment to enhancing industry collaboration, strengthening frontline preparedness, and supporting collective efforts to prevent wildlife trafficking through Dubai.

Since 2006, Emirates has invested more than USD 1 billion in its wine programme, building a cellar that today holds around five million bottles in dedicated facilities in France. Many wines are acquired years in advance and carefully matured until they reach their optimum drinking window, before being introduced onboard for guests to enjoy at their peak. As many wines are sourced in small parcels and limited allocations, Emirates customers are uniquely positioned to experience rare and sought-after vintages that are not widely available elsewhere.

First Class: icons of the wine world

Rounding off the year in style, Emirates is expected to introduce Dom Pérignon Vintage 2017 in First Class across its global network, the latest expression of the maison’s iconic prestige cuvée. Born from a year of striking contrasts in Champagne, Dom Pérignon Vintage 2017 brings together richness and freshness. Aromas of wet stone, jasmine and candied citrus lead to a vibrant palate, where richness is balanced by freshness, precision and a refined mineral character.

Currently served in First Class on African routes, Chevalier-Montrachet Grand Cru 2015 from Bouchard Père & Fils comes from one of Burgundy’s legendary Chardonnay terroirs in Puligny-Montrachet, renowned for its power, precision and exceptional mineral tension. With the appellation exceptionally small and Grand Cru Burgundy produced in limited quantities, allocations are highly restricted. The generous 2015 vintage reveals ripe citrus, white peach, subtle spice and delicate toasted notes, with both remarkable freshness and length.

Currently onboard First Class on European routes, Le Petit Cheval Blanc 2023 from Château Cheval Blanc is a rare white wine from one of Bordeaux’s most prestigious estates. Made primarily from Sauvignon Blanc supported by Sémillon, the 2023 vintage combines aromatic precision and freshness, with bright citrus, white flowers, grapefruit and subtle mineral tension. While Château Cheval Blanc is renowned worldwide for its legendary red wine, its limited-production white cuvée remains a distinctive and highly sought-after expression of the estate.

First Class customers travelling to East Asia can currently discover Seña 2016, one of Chile’s most iconic wines and a benchmark for premium Cabernet Sauvignon-led blends from the Aconcagua Valley. Seña demonstrates Chile’s ability to produce wines of world-class elegance, depth and ageing potential. The 2016 vintage offers black fruit, violet, tobacco and cedar, with fine tannins and a long, layered finish.

From late September, First Class customers travelling to Australasia will be served Penfolds RWT Shiraz 2015, one of Australia’s benchmark expressions of Barossa Valley Shiraz. Rich aromas of dark fruit, liquorice, mocha and spice are complemented by subtle savoury notes. On the palate, polished tannins give the wine structure, leading to a long, layered finish. With around a decade of maturity, it is already showing remarkable depth and complexity.

From October, Emirates will serve Château Mouton Rothschild 2003 in First Class on UK routes, offering customers a rare opportunity to experience a mature First Growth Bordeaux with more than 20 years of development. One of the great names of Pauillac and recognised as a First Growth in the historic 1855 Classification, the wine combines intense flavours of blackcurrant, blackberry and plum with notes of cedar, tobacco and warm spice. Ripe tannins and a long, structured finish add to its depth and complexity.

From December on select First Class routes, Vilafonté Series C 2016 will showcase one of South Africa’s highly regarded fine wines. The Cabernet Sauvignon-led Bordeaux-style blend combines black fruit, cedar and spice with polished tannins and a long, refined finish.

Business Class: Bordeaux prestige and a rare white Rhône

Currently onboard Business Class on US routes, La Dame de Montrose 2014 from Château Montrose is the second wine of one of Saint-Estèphe’s great estates and a Second Growth in Bordeaux’s 1855 Classification. The classic 2014 vintage offers blackcurrant, dark cherry, cedar and tobacco, with polished tannins and a long, savoury finish.

From late September on East Asia routes, Business Class customers can experience Châteauneuf-du-Pape Blanc 2024 from Domaine des Sénéchaux, a distinctive white from the Southern Rhône, where only around one in every 16 bottles produced in the appellation is white. The vintage offers white flowers, citrus, pear and subtle spice, with a rounded texture and fresh mineral finish.

Premium Economy: from Bordeaux and Burgundy to a British first

From October, Emirates Premium Economy will feature La Parde de Haut-Bailly 2014, from Château Haut-Bailly, one of the historic estates of Pessac-Léognan in Bordeaux. The wine offers blackcurrant, red plum, cherry, tobacco and cedar, with silky tannins, fresh acidity and a long, elegant finish after around a decade of maturity.

From September, Premium Economy customers will also be served Chablis Premier Cru Jean-Marc Brocard 2024, from one of Burgundy’s most distinctive white wine regions, where Chardonnay is renowned for purity, freshness and mineral precision. Lemon, green apple and white flowers lead to a fresh, refined palate with bright acidity, saline tension and a precise finish.

October will also mark a first for Emirates, as Wiston Estate Brut NV becomes the airline’s first English sparkling wine, served exclusively in Premium Economy on UK routes. Wiston Estate is a historic family-owned property in West Sussex, with vineyards on the chalk soils of the South Downs. Produced from Chardonnay, Pinot Noir and Pinot Meunier using the traditional method, its Brut NV incorporates reserve wines and extended lees ageing for depth and complexity while retaining freshness and distinctive minerality. The wine has earned significant international recognition and Wiston Estate has been named WineGB Winery of the Year six times. Opening with green apple, freshly cut lemon and sourdough, the wine develops with a fine mousse and notes of candied citrus, butter and toast. The introduction of Wiston Estate exclusively on UK routes celebrates British provenance and craftsmanship while giving Emirates customers the opportunity to discover one of England’s benchmark sparkling wines.

Now onboard Premium Economy as a global Emirates exclusive, Chandon 2021 continues a celebrated partnership that has formed part of the cabin’s wine offering since Premium Economy launched. Produced in the Yarra Valley in Victoria using the méthode traditionnelle and aged for four years, the wine balances vibrant fruit with brioche and almond meal, freshness and length, while minimal dosage preserves clarity and regional expression.

Economy Class: characterful wines from France and South Africa

Across its global Economy Class network, Emirates is now serving a new collection of approachable and characterful wines.

Domaine de la Baume Tautavel 2023, a Grenache-Syrah from the Roussillon in southern France, offers ripe blackberry, blackcurrant and red plum complemented by liquorice, pepper and Mediterranean herbs, with smooth tannins and a fruit-driven finish. From October onwards, Emirates will introduce Château Pech-Latt Corbières 2024 - made from traditional Corbières varieties including Syrah, Grenache, Carignan and Mourvèdre, offering ripe blackberry, blackcurrant and red fruits complemented by spice and Mediterranean herbs, with a round, supple palate.

For white wine fans, Cuvée Sabourin Picpoul de Pinet 2024 brings the freshness of France’s Mediterranean coast onboard, with bright lemon, green apple and white flowers alongside subtle mineral and saline notes. Crisp acidity and a clean citrus-driven finish make it particularly well suited to seafood and lighter dishes. Completing the new Economy selection is Journey’s End Weather Station Sauvignon Blanc 2025, produced by the family-owned Journey’s End estate near Stellenbosch, South Africa. The vintage displays green apple, citrus, grapefruit and kiwifruit complemented by subtle saline minerality, with lively acidity and a clean, refreshing finish.

Emirates' prestigious criteria for wine selection

Emirates applies stringent criteria to select wines that perform both on the ground and at altitude, considering fruit character, acidity, tannin levels, oak influence and, crucially, maturity. Many are acquired years before they are ready to serve and aged in professional facilities in France. Bordeaux wines destined for Business Class typically undergo a minimum of eight to 10 years of ageing, while those selected for First Class can mature for at least 12 to 15 years. This long-term approach enables Emirates to secure limited parcels of sought-after vintages and serve customers wines at their peak, as part of the airline’s Fly Better promise.

New York – 31 August 2026: Seven kids. One legendary court. One Grand Slam star. For a handful of young tennis players from Miami Gardens, Brooklyn's Kings County Tennis League, and East Palo Alto, today wasn't just another day at the US Open - it was the day they got to rally with a pro at the Arthur Ashe Stadium.

The seven were nominated by the USTA Foundation for their game, as well as for who they are off the court - strong students, natural leaders, and active volunteers in their communities.

Miami Gardens, Brooklyn's Kings County Tennis League, and East Palo Alto are communities that have benefitted so far from Emirates' Force for Good initiative. This community-focussed programme, run in partnership with the USTA Foundation, has funded court refurbishments in under-resourced neighborhoods for the past three years.

Today, young players from each city stepped onto Arthur Ashe to trade shots with Isner, soaking up pointers straight from one of the game's biggest names. The event was not only a clinic, but also a platform that brought kids from different Force for Good communities together for the first time and gave them a shared sense of what accessible courts and real mentorship can build.

Emirates cabin crew were on hand to give out encouragement and a fresh kit of high-quality tennis gear to each young participant to fuel their next season. There was also time for autographs and photos with Isner.

Emirates also opened its doors for the day to additional young fans and their families, giving even more people a taste of US Open magic.

Serving “fly better” experiences at its newly-designed hospitality suite

Emirates will open the doors to its brand new 1,579 square-foot luxury hospitality suite at Arthur Ashe Stadium, an extension of the airline’s signature on-board experience, to deliver an immersive taste of its world-famous hospitality. The new suite encompasses the sophisticated designs of Emirates' premium cabins, modern colour palettes, premium woodgrain finishes and luxurious cream leather seating inspired by the airline’s aircraft cabins, paired with the Emirates’ signature hospitality, premium dining and beverages, and stadium views, to create an experience that feels distinctly Emirates.

For the first time ever, the suite will feature Emirates' iconic A380 onboard bar complete with a curated drinks selection, recreating one of the airline's most celebrated inflight experiences on the ground. Emirates’ Onboard Lounge has become a symbol of the airlines’ premium onboard experience, where passengers enjoy premium beverages while socialising on their journeys.

Additionally, the suite has been redesigned to reflect the elegance and sophistication of Emirates' premium cabins, complemented by gourmet dining, premium beverages, and unparalleled views of the live tennis action for sports enthusiasts, celebrities, sports legends, and invited guests throughout two weeks of the championship.

Fans can look forward to interactive experiences such as the ‘Emirates Day’ on the 31^st August when Emirates cabin crew will host the "Ball Flight" on the court at Arthur Ashe Stadium. Following select matches, cabin crew will present the winning players with tennis balls to autograph and launch into the stands, giving the audience a chance to win tickets to the Men’s Singles Semifinal matches. All fans at the US Open can also visit the Emirates’ promotional booth featuring interactive games and a chance to win prizes, including tickets to Dubai, and more.

Taste the US Open flavours above the clouds

Throughout the tournament, Emirates customers can enjoy a taste of the US Open at 40,000 feet, with specially curated dishes and themed touches served across every cabin on select flights between Dubai and points in its US network from 23rd August to 13th September.

Passengers travelling on select US routes will be treated to a range of bespoke US Open-inspired offerings, including tennis ball-themed pastries, US Open chocolate buttons, and signature desserts such as key lime cupcakes and chocolate hazelnut Bundt cake. Customers can also sample the tournament's iconic cocktail, the GREY GOOSE Honey Deuce®, the signature cocktail of the US Open, and pair with goats cheese, chicken nuggets and caviar or Beef Prosciutto.

First Class customers can indulge in a premium seafood platter, USDA Prime fillet mignon, and s'mores-inspired desserts. Business Class customers will enjoy lobster rolls, smoked salmon, and classic New York cheesecake, available both onboard and in Emirates airport lounges in Dubai and select US cities. Meanwhile, Premium Economy and Economy customers can savour dishes including meatball rigatoni, BBQ chicken, pecan cheesecake, and banana toffee crisp. Passengers travelling in premium cabins can enjoy a selection of delicacies in lounges before flights including truffle mac and cheese, BBQ short ribs, nachos with dips and more.

Across all cabins, passengers will also find US Open-branded touches, including themed beverage coasters and headrest covers to embrace the spirit of tennis on flights.

Stay connected to every serve

Sports fans travelling during the tournament won't miss a moment of the action thanks to Emirates' award-winning ice inflight entertainment system. Live coverage of the US Open will be available through Sport 24 and Sport 24 Extra on selected flights, allowing customers to follow every match point in real time, alongside thousands of hours of entertainment content.

At the heart of global sports

Emirates is committed to supporting global sports and has been connecting to fans in a meaningful way for decades. The airline has built one of the most extensive sponsorship portfolios in the world, supporting major sporting events and organisations across football, rugby, sailing, horse racing, cricket, cycling and tennis – including all four Grand Slam® tournaments.

At the centre of its tennis portfolio is the US Open where fans of the sport gather at Arthur Ashe Stadium for the Grand Slam® tournament. Emirates looks forward to delivering ‘Fly Better’ experiences to customers and spectators while enjoying world-class tennis and premium hospitality at its signature suite.

Premium Economy will be available on flights EK703/704, operated by Emirates’ iconic A380, and EK709/710, operated by a retrofitted Boeing 777. Both widebody aircraft will operate in three-class configurations, offering expanded options and more choice to suit traveller’s preferences when booking flights from and to Mauritius.

Emirates’ flagship A380 aircraft operating flights EK703/704 will feature 76 Business Class seats, 56 seats in Premium Economy and 437 Economy Class seats, while the Boeing 777 operating EK709/710 will offer 38 Business Class seats, 24 Premium Economy seats and 214 Economy Class seats.

Oomar Ramtoola, Emirates’ Manager for the Indian Ocean Islands, said: “Mauritius has always been an important market for Emirates, and the introduction of Premium Economy on the route is another demonstration of our continued commitment to our Mauritian customers as well as the nation’s travel and tourism industry.

Oomar Ramtoola added: “Emirates’ Premium Economy offering provides travellers with an attractive proposition, with stylish and elevated cabins for those seeking additional comfort and privacy for longer journeys. Driven by our commitment to Mauritius and the evolving needs of customers across our network, we are immensely proud to expand our offerings by  introducing Premium Economy and other inflight enhancements that will elevate the travel experience for customers on the Mauritius-Dubai route – all designed to provide exceptional value for travellers.

With the steady roll out of Emirates’ Premium Economy, the enhanced offering is now available on an extensive network of routes, so our customers from Mauritius will be glad to know they can enjoy the signature experience to Dubai and onwards to 70 destinations in Europe, Asia and the Americas.”

Among the popular destinations where customers from Mauritius can enjoy Premium Economy throughout the entire journey, with a connection in Dubai, are select flights to Bangkok, and all six daily services to London Heathrow, among others.

Emirates Premium Economy has been designed for customers looking for additional space, comfort and an elevated inflight experience. Each 19.5-inch seat offers generous legroom and recline, together with six-way adjustable headrests, a footrest, in-seat charging points, a wood-finished side cocktail table and a 13.3-inch personal entertainment screen.

Customers travelling in Premium Economy can look forward to a distinctive dining experience, beginning with a welcome drink served in fine glassware as well as meals prepared with seasonal ingredients and served on Royal Doulton china and complemented by an extended beverage selection.

Emirates’ customers travelling in Premium Economy cabins are also provided with sustainable amenity kits, blankets and generously sized pillows designed specifically for the cabin. Additional benefits include priority boarding and access to a dedicated Premium Economy check-in area at Dubai International airport.

Emirates has been operating in Mauritius since 2002 and since then has been actively promoting the preferred holiday destination to its global customers and driving growth in demand. The deployment of Emirates’ latest-generation cabins to Mauritius forms part of the airline’s ongoing investment in the market.

Customers can book Premium Economy from Mauritius through emirates.com, the Emirates Travel Store at the Docks 2, Caudan or their preferred travel agent.