Sponsorships

Tennis

OUR TENNIS SPONSORSHIPS

Our growing tennis portfolio

Emirates has an ever increasing presence in tennis which was recently illustrated with the acquisition of the US Open Series incorporating the US Open, the fourth and final major of the year.

Emirates’ tennis portfolio includes some of the most high profile events on the ATP and WTA Tours, including two of the four Grand Slams – the French Open at Roland Garros and the US Open Series which culminates in the US Open, the fourth and final grand slam of the tennis calendar. In addition, Emirates is proud to be associated with the Dubai Tennis Championship, BNP Paribas Open, Barcelona Open, Internazionali BNL d'Italia (BNP) and Rogers Cup.

Our recently announced five-year global partnership with the ATP sees Emirates become the Official Airline of the ATP World Tour, as well as the new Title Sponsor of the Emirates ATP Rankings. This exciting partnership with the ATP enables us to engage with tennis fans across a number of different mainstream and digital platforms, as well as the season-ending Barclays ATP World Tour Finals.

LONG-STANDING SUPPORT

Dubai Tennis Championships

Emirates is delighted to have a long-standing relationship with the Dubai Tennis Championship, the region’s premier tennis event.

Emirates has had a long-standing relationship with the Dubai Tennis Championships, also known as the Dubai Duty Free Tennis Championships, since the tournament’s inception in 1993. The annual tournament is played on the hard courts of the Dubai Tennis Stadium which has been voted “Best Venue” by players on the ATP World Tour for three consecutive years. It was only in 2001 the women’s Dubai Tennis Championships was added to the overall event schedule.

The two-week Dubai Tennis Championships is hosted in late February/early March with the first week being the women’s tournament and the second week the men’s tournament. The Dubai Tennis Championships is an important event for the elite tennis players with it holding a Masters 500 status on the ATP Tour and a Premier Event on the WTA Tour.

Since the start of the 2000’s, the Dubai Tennis Championships has been dominated by a few names in both the men’s and women’s game. Swiss Roger Federer has amassed five titles – most recently in 2012 – while Serbian Novak Djokovic won his fourth title earlier this year. On the women’s side Belgian Justine Henin has secured four Dubai Tennis Championships titles and American Venus Williams a double.

Emirates’ tennis sponsorship portfolio also includes the Rogers Cup, US Open and the US Open Series, Internazionali BNL d’Italia, BNP Paribas Open, Barcelona Open, Roland Garros and the ATP World Tour.

CREATING THE BUZZ

US Open

As part of its sponsorship of the US Tennis Association, Emirates is the Official Airline of the US Open, one of tennis’ four Grand Slam events.

As part of Emirates’ sponsorship of the US Tennis Association (USTA), which saw the airline become the title sponsor of the Emirates Airline US Open Series, Emirates also became the Official Airline of the US Open, starting in 2012.

After two weeks of memorable tennis action at this year’s US Open in Flushing Meadows, NY, Rafa Nadal won his second US Open crown and thirteenth Grand Slam, defeating defending world number one Novak Djokovic in four sets, while in the women’s draw, Serena Williams stormed her way to her fifth US Open title.

Emirates kicked-off the 2013 US Open on Arthur Ashe Kids’ Day with an event for the Emirates Returns program. Emirates treated over 50 kids from the NYJTL to a tennis clinic with special guest and tennis legend, Jim Courier. Each kid received a once-and-a-lifetime opportunity to learn tennis from a four time Grand Slam winner and also received an Emirates gift bag, as well as tickets to all other Kids’ Day festivities. This was the last of the 10-part Emirates Returns program aimed at growing the sport of tennis in the US, where Emirates donated over $140,000 in youth tennis equipment and programming to charities throughout the country.

Once the Open began, Emirates was the buzz of the event throughout the grounds, with sponsor booths located outside of Arthur Ashe Stadium. In the Ball Flight Booth, fans were treated to an interactive experience and the opportunity to share it socially on Emirates’ Facebook. After sharing their picture, fans were entered to win two (2) round-trip tickets to Milan. In the other booth, Emirates showcased its First Class seat & Business Class Lounge, where fans could come relax and enjoy the premium accommodations on board the replica A380. Visitors could sample Arabic coffee, experience Emirates’ amenities, and were treated to assorted branded premiums, including luggage tags, seat cushions, lip balm and sunscreen.

Emirates also celebrated the second year of its partnership with the US Open in style on “Emirates Day”. The first 7,000 fans that entered Arthur Ashe Stadium received their very own “Fly Emirates” hat and two lucky fans had their seats upgraded to courtside boxes. After the first match of the night session, tennis great Michael Chang took the court and hit five “Fly Emirates” tennis balls into the stands and one of the lucky fans to catch the specially marked balls won an all-expense paid trip to Milan.

Emirates also hosted a number of guests in the Emirates Luxury Suite, including celebrities such as Jason Sudekis, Olivia Wilde, Jessica Biel, Olivia Munn, Naomi Campbell, Taye Diggs, Randy Jackson, Summer Sanders, Dylan McDermott and Warren Sapp. In addition, tennis legends Michael Chang, Rod Laver, Mats Wilander and Billie Jean King stopped by the Emirates suite to relax and enjoy tennis.

Emirates’ tennis sponsorship portfolio also includes the Rogers Cup, BNP Paribas Open, Dubai Tennis Championships, Internazionali BNL d'Italia, Barcelona Open, Roland Garros and the ATP World Tour.

AN EVENT WITH STATURE

Rogers Cup

Emirates is proud to be the Official Airline of the Rogers Cup, one of the most prestigious men’s and women’s tennis tournaments.

Emirates is proud to be the Official Airline of the Rogers Cup, an annual tennis tournament held in Canada. The Rogers Cup is unique by virtue of the men’s and women’s tournaments now being held during the same week in August, and by the fact they rotate year-to-year between the cities of Montreal and Toronto. For tournaments which fall on odd numbered years, the men's Rogers Cup is held in Montréal, while the women's Rogers Cup is held in Toronto, and for even-numbered years the format is reversed.

The Rogers Cup is an important tournament and attracts the top names in both the men’s and women’s game due to the stature of the event. The men's Rogers Cup is a Masters 1000 event on the ATP tour whilst the women's Rogers Cup is a Premier 5 tournament on the WTA schedule.

Emirates’ ongoing sponsorship of the Rogers Cup has seen a number of unique activations introduced across the two tournaments. The Emirates Returns CSR programme is run during the tournament each year alongside the fan engagement activities and instadia promotions.

Emirates’ tennis sponsorship portfolio also includes the Dubai Tennis Championships, US Open and the US Open Series, Internazionali BNL d'Italia, BNP Paribas Open, Barcelona Open, Roland Garros and the ATP World Tour.

SUPPORTING ELITE TENNIS

ATP World Tour

Emirates is the Official Airline of the ATP World Tour and the title sponsor of the ATP Rankings, further strengthening its involvement in tennis around the world.

Emirates is the Official Airline of the ATP World Tour and the title sponsor of the ATP Rankings, further strengthening its involvement in elite tennis around the world. As part of the five-year agreement signed in December 2012, Emirates is an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through to 2017. Benefiting from global promotional rights together with an on-site presence at tournaments throughout the season, the partnership will enable Emirates to engage with tennis fans around the world through a number of different mainstream and digital platforms.

Emirates will also become the presenting sponsor of the ATP World Tour No. 1 trophy ceremonies and the ATP Star of Tomorrow award, presented annually at the Barclays ATP World Tour Finals.

Emirates’ tennis sponsorship portfolio also includes the Dubai Tennis Championships, Rogers Cup, US Open and the US Open Series, Internazionali BNL d'Italia, BNP Paribas Open, Barcelona Open and Roland Garros.

SPAIN’S OLDEST TENNIS TOURNAMENT

Barcelona Open

Emirates is the Official Airline of the Barcelona Open, the oldest tennis tournament in Spain and one of the most prestigious clay court tournaments on the ATP circuit.

Emirates is the Official Airline of the Barcelona Open, the oldest tennis tournament in Spain and one of the most prestigious clay court tournaments on the ATP circuit.

The five year deal which runs until 2018 sees Emirates have exclusive airline status in a partnership that will enable it to reach out to and engage with tennis fans across Spain. As part of the partnership, Emirates will have promotional rights to integrated branding and digital elements both on and off the court. Emirates also receives interactive hospitality rights which include a double marquee in the popular VIP Village and an exhibition booth in the Fan Boulevard.

Emirates’ partnership with the Barcelona Open is its third tennis sponsorship in Europe after becoming the Official Airline and Premium Partner of the Internazionali BNL d'Italia (Italian Open) in May 2012, and the Official Partner of Roland Garros in April 2013.

Emirates’ tennis sponsorship portfolio also includes the Dubai Tennis Championships, Rogers Cup, US Open and the US Open Series, Internazionali BNL d'Italia, BNP Paribas Open, and the ATP World Tour.

THE PREMIER CLAY TENNIS TOURNAMENT

Roland Garros

Emirates is proud to be the Official Partner of the Roland Garros tournament, the premier clay tennis tournament in the world and the second of the four annual Grand Slams.

Emirates is proud to be the Official Partner of the Roland Garros tournament, the premier clay tennis tournament in the world and the second of the four annual Grand Slams.

As part of the five-year agreement, Emirates will benefit from significant branding of the Centre Court Philippe-Chatrier and Suzanne-Lenglen court as well as panels on competition courts. In addition to a private lounge for Emirates guests at the Roland Garros Village and boxes within the courts, Emirates will also have a dedicated area to welcome the general public in the RG Lab, the popular Fan Zone area.

Emirates’ sponsorship of Roland Garros is the airline’s third tennis sponsorship in Europe after the Internazionali BNL d'Italia (Italian Open) announced in 2012 and the Barcelona Open revealed in March 2013.

Emirates’ tennis sponsorship portfolio also includes the Dubai Tennis Championships, Rogers Cup, US Open and the US Open Series, BNP Paribas Open, and the ATP World Tour.

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