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Hamburger SV

As one of German football’s most successful and renowned clubs, Hamburger SV provides a perfect partnership for us in a key European market.

Since partnering with the club in 2006 (after the launch of our first flight direct flight from Hamburg to Dubai), we have continually renewed the contract and most recently have done so in June 2019 for 3 years, highlighting our ongoing loyalty to Germany and to sports around the world.

In addition to being the football club's main shirt sponsor, the new contract renewal includes a deal with prominent branding at Volksparkstadion, previously known as Imtech Arena, the home of Hamburger SV, as well as promotional and hospitality rights through until June 2022.