OUR MOTOR SPORTS SPONSORSHIP
We’ve been a Global Partner of F1® since 2013 and our iconic branding is featured prominently on race tracks across Europe, Asia, Australasia, North America and South America. In 2019, we renewed our branding with the new Fly Better promise.
During the signing of the F1 sponsorship, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: “This is an exciting global opportunity to align two world leading brands. The ambition, cutting-edge technological standards and worldwide reach of Formula 1 goes hand in hand with Emirates’ vision and ambition.”
We have key relationships with carnivals, governing bodies, stables and marquee races.
We sponsor over 15 golf events across the world and are one of the most prominent brands within golf, most notably after becoming a partner of the 2010 Ryder Cup.