In 2010 Emirates signed a six year sponsorship deal to become the Official Shirt Sponsor of Durham County Cricket Club’s limited over team Durham aamos. In addition to this, it also agreed to sponsor Durham Country Cricket Club’s Riverside Stadium which was subsequently renamed the Emirates Durham International Cricket Ground.
Durham Dynamos is one of the leading teams in the Twenty20 format of the game which has seen an explosion in popularity in recent years within the UK. Across the course of the Twenty20 season, Emirates receive considerable exposure through prominent pitchside branding and on the front of players’ shirts.
Emirates Durham International Cricket Ground is a world class sporting and music venue which regularly attracts visitors from all over the world. As well as hosting all Durham’s games, the Emirates Durham International Cricket Ground will see a number of high profile England games played before 2016 with the highlight being an Ashes Test in 2013.
The association with Durham Country Cricket Club provides Emirates the platform to engage Cricket fans across the UK and especially within North East England which is important to Emirates due to the service operated out of Newcastle.