Football

Emirates and Football Sponsorhips

Football is a truly global sport and consequently has always been an important strand to Emirates’ sponsorship portfolio. Through the acquisition of sponsorship rights with governing bodies and leading clubs teams, Emirates has arguably become one of the most prominent brands within football.

Emirates’ sponsorship of FIFA sits centrally to its football strategy and facilitates connection with football fans across the world, through events such as the FIFA World Cup, the FIFA Women’s World Cup and the FIFA Club World Cup. A partnership with the Asian Football Confederation allows Emirates to be visible within the important markets in Asia.

Emirates has an equally impressive portfolio of sponsorships at European club level with partnerships including AC Milan, Real Madrid, Paris Saint-Germain and of course Arsenal. In 2004, Emirates and Arsenal Football Club signed the biggest club sponsorship in English football history. The deal included naming rights to the new stadium, which is known as the Emirates Stadium, as well as an eight-year shirt sponsorship deal from season 2006/07.

Official FIFA Worldwide Partner: Emirates’ relationship with FIFA began as a World Cup Sponsor for the FIFA World Cup Germany 2006 TM and Emirates now holds Official Partner status in an agreement running from 2007-2014.

Asian Football Confederation (AFC): Emirates first became an Official Sponsor and Official Airline of the AFC in 2002 and has remained committed to Asia’s most prestigious football events ever since.

Arsenal FC & Emirates Stadium: Emirates sponsorship of Arsenal FC brings together two global brands in a truly ground-breaking partnership.

AC Milan: Emirates is the proud sponsor of AC Milan, one of the world’s most successful football clubs.

Paris Saint-Germain: Paris Saint-Germain are an integral part of Emirates sponsorship of top-flight football teams and events around the world.

Hamburger SV: Emirates is proud sponsors of Hamburger SV, one of Germany’s top-flight football clubs, consistently ranked amongst the best performers in the Bundesliga.

Real Madrid C.F.: Emirates commitment to football includes the world’s most successful club, Real Madrid.

Olympiacos FC: Emirates has recently renewed its sponsorship of Olympiacos FC, the most successful and decorated club in Greek football history.

Arsenal Soccer Schools Dubai: Emirates is proud to support the Arsenal Soccer Schools Dubai, providing children the opportunity to learn from UEFA licensed coaches.

The Emirates Cup: Emirates is the title sponsor of the annual pre-season tournament held at Arsenal FC’s home ground, the Emirates Stadium in North London.

Zain Saudi Professional League: Emirates is an Official Partner and the Official Airline of the Zain Saudi Professional League, Saudi Arabia’s premier football competition.