Emirates® Airline is a main sponsor of Hamburger SV, one of Germany’s top-flight soccer clubs consistently ranked amongst the best performers in the Bundesliga.
Emirates’® sponsorship deal with the club lasts until 2009 and sees HSV players sport the distinctive “Fly Emirates” insignia on their shirts and the airline’s branding prominently displayed on boards around the AOL Arena. The partnership provides Emirates® with premier hospitality facilities at the club’s home stadium and includes provisions for joint marketing activities.
Hamburger SV is an integral part of German football’s long and illustrious history. It is the only German club to have never been relegated from the highly competitive Bundesliga, the country’s top professional soccer league. Its players over the years include football icons such as Franz Beckenbauer, Kevin Keegan, and Rafael van der Vaart. The popular club enjoys a strong fan base not just in Germany and Europe, but also in South America and the Far East.
Emirates® works closely with HSV to extend this ever-growing fan base, to develop exciting opportunities for the team and the airline around the world.