In October 2004, Emirates® and Arsenal FC signed, at the time, the biggest club sponsorship in English football history, worth some £100 million (AED 662.2 million) The agreement, valid until 2019, gives the airline naming rights to the club’s £357 million home, Emirates® Stadium, which took just two and a half years to complete from start to finish. It seats 60,000 spectators and boasts state-of-the-art cutting-edge facilities such as padded seats for all spectators.
Emirates® is also the club’s sponsor – including “Fly Emirates” shirt sponsorship – for eight years, starting from the 2006/2007 season, the first playing season in the Emirates® Stadium. In addition, Arsenal will set up a soccer school in the UAE, as part of the partnership agreement.