14 April, 2014
Airline brings A380 flight simulator and store to world’s most visited mall destination
DUBAI, U.A.E., 14th April 2014: Visitors to The Dubai Mall can now connect with aviation like never before, thanks to Emirates airline.
His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group, today officially launched the newest Emirates Official Store and the Emirates A380 Experience - the Middle East’s first public A380 flight simulator - at the shopping destination.
Located at The Village at The Dubai Mall, the Emirates A380 Experience introduces visitors to the flight deck of the world’s most modern aircraft, allowing guests to experience the thrill of landing and taking off from 12 of the world’s busiest airports in different weather conditions. Adding to the excitement, guests will be scored on how well they navigate the aircraft, allowing them to compete against family and friends. This is the airline’s second such project, having launched the Emirates Aviation Experience in London last year to a strong public reception.
“Emirates is the largest operator of the A380 with 47 in our fleet, and it is an immensely popular aircraft with our customers. We are delighted to present aviation enthusiasts with another unique perspective to the world’s largest passenger aircraft with the Emirates A380 Experience. Based on what we’ve seen in the UK, we believe the Emirates A380 Experience will be a very popular activity for mall visitors as well as for team building activity from corporate groups,” said Sheikh Ahmed.
“By bringing the Emirates A380 Experience and the Emirates Official Store to Dubai Mall, we aim to connect with a broader audience in a high-traffic lifestyle environment and provide them with a piece of the Emirates brand experience regardless of when they next travel,” he added.
Guests of the Emirates A380 Experience will have the chance to fly past Paris’ historic sites, soar over the canals of Amsterdam, and take in Hong Kong’s unmistakable cityscape, all on high-definition screens.
Just steps away, the newest Emirates Official Store carries the airline’s full range of merchandise - everything from model aircraft and clothing to the Little Travellers collection and travel accessories and will stock the full line of football shirts from the airline’s global sponsorships. The store is the airline’s 10th retail location in the region, and its first outlet in a mall.
Starting as a line of corporate giveaways, Emirates has progressively developed its range of branded merchandise eventually launching its first Emirates Official Store in 1996. Emirates merchandise has grown in both range and popularity, and can be found being used, worn, collected and displayed by its customers and fans around the world. With hundreds of items on offer, shoppers at The Dubai Mall can take home a piece of Emirates as a memento or gifts for their loved ones.
Both the Emirates Official Store and Emirates A380 Experience at the Dubai Mall are open now.