13 November 2013
Full of Emirates merchandise, these planes will stay on the ground
DUBAI, U.A.E.,13th November 2013: Emirates recently expanded its presence at Dubai International airport with the opening of two new retail stores in Concourse A. Featuring more than 200 items of Emirates merchandise, the stores are the airline’s eighth and ninth locations.
Designed in the shape of an aircraft and incorporating elements of Emirates’ iconic A380, the stores carry a collection of official Emirates merchandise. From model aircraft and key chains to fashion apparel, every passenger, regardless of destination or cabin, can leave Dubai well stocked with Emirates goodies.
Building its reputation as a lifestyle brand, Emirates’ range of clothing and lifestyle goods are being worn, carried, used, and seen throughout the region and around the world. Regardless of where your interests lie, the Emirates stores have something for you: for aviation enthusiasts, the limited edition FIFA 2014 A380 model; for kids, Emirates Little Travellers collection; and for savvy travellers, a range of nifty travel accessories to get them through their journey. The stores carry something for every person, in every price range.
“Emirates products have grown in popularity around the world. As our network expands and visibility grows, so does the demand for everything Emirates,” said Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing, and Brand. “Our retail line makes it possible for more people to take home a piece of the Emirates experience, and to share it with their loved ones as a gift, even if they are not flying with us.”
First launched in 1996 with one store and 20 items, the line of has grown to include 1,400 types of Emirates-branded merchandise sold in stores across the UAE.
With 43 million passengers travelling through Dubai International’s Concourse A, Emirates expects its newest retail location to also be its most visited.
The stores are located next to Gates 1 and 24 of Concourse A and are open 24 hours a day, seven days a week.