3 July 2013
DUBAI, U.A.E., 03rd July 2013: Emirates, one of the world’s fastest growing airline, will sail the San Francisco Bay this summer as title sponsor of Emirates Team New Zealand during the 34th America’s Cup.
On July 4, 2013, Emirates Team New Zealand kick off the road to the Americas Cup with the Louis Vuitton Challengers Series official opening ceremony. Racing then commences on July 7 and continues through the America’s Cup match finals in September.
Emirates Team New Zealand Crew and the Emirates Cabin Crew prepare to set sail
Throughout the duration of the challenge, Emirates Team New Zealand fans will be able to enjoy the races from the Fan Zone at America’s Cup Village located at Pier 27/29. Through a collaboration between Emirates Airline and the government of New Zealand, spectators will be able to climb behind the helm of a sailing simulator. The simulator will be open to the public each day of racing and allow enthusiasts to experience the thrill of manning the Emirates Team New Zealand catamaran into their choice of Auckland Harbor or the Dubai shores. Those who participate will be automatically entered to win a prize for two trip to Dubai in Business class courtesy of Emirates.
“Emirates Team New Zealand represents the very qualities that we strive to achieve as a world-class airline: team work, technical precision, and an unwavering drive for excellence,” said Orhan Abbas, Emirates Senior Vice-President Commercial Operations – Americas. “Our presence as title sponsor of Emirates Team New Zealand also underscores our mission of connecting people. Sport, of all sorts, has the ability to bring together people from every corner of the world and unite them in a shared experience. With 134 destinations in 77 countries, Emirates also connects people from around the world, bringing them together for important moments, be it a holiday, a birth, visiting family and friends, closing a deal, or watching a monumental sporting event such as the America’s Cup.”
The 34th America’s Cup will be raced with 72 foot catamarans – different from those used at Valencia in 2007. The massive, high-speed catamaran known as an AC 72 (America’s Cup 72-footer (22 metres)) features a 40-metre high wing-sail featuring similar materials to those used in today’s most modern aircraft; the upright wing on the AC 72 is actually longer than a single span of an Emirates A380 superjumbo wing. More than 30 designers, engineers and staff were engaged to create the Emirates Team New Zealand catamaran; bringing specialist multihull knowledge and skills to create the Emirates Team New Zealand catamaran.
“Emirates’ support of Emirates Team New Zealand has been an instrumental factor in the crew’s preparation for the America’s Cup and will certainly play a major part in our success throughout the competition,” stated Grant Dalton, Managing Director of Emirates Team New Zealand. “Very few sponsors understand the precision required to command optimum performance from our vessels, but Emirates does. By nature of their stature as one of the world’s leading airlines, they understand how important it is for craft and crew to come together as one seamless unit.”
Emirates sponsorship of Emirates Team New Zealand dates back to 2004, and was renewed in 2011 in preparation for the 2013 America’s Cup. In addition, Emirates has been the Official Airline of the San Francisco Symphony since 2011 and on June 4, 2013, Emirates Airline announced it would be the Founding Sponsor of the New York Cosmos which will begin their first season since 1985 in August, 2013.
Emirates currently serves six destination in the U.S. in addition to San Francisco - Los Angeles, Seattle, Dallas, Houston, Washington Dulles and New York JFK. The airline has recently announced that the flagship A380 aircraft will begin serving Los Angeles on December 2nd, 2013, and on October 1st, 2013, Emirates will inaugurate a new trans-Atlantic route from New York to Milan, Italy; providing the only First Class Service between the two cities.