19 June, 2013
Club Premier Aeromexico becomes its first customer
DUBAI, U.A.E.,19th June 2013: mercator has developed a new Loyalty application, enabling members of loyalty programmes to accrue and redeem points faster, whether 40,000 feet in the air or on the ground.
Club Premier Aeromexico, the preferred loyalty programme in Mexico, became the first customer to sign up for the app. The three million plus members of Mexico’s leading loyalty programme will benefit from being able to accrue and redeem points via their mobile devices from any place, at any time.
“We are always seeking out ways to enhance our customers' experience with our products and services,” said Jeremy Rabe, CEO Club Premier “It’s always been our priority to reward them for choosing us over our competitors by taking the time to listen, modify, adapt and or reinvent our offer towards making their lives easier, better and more successful.” he added
Amongst many other features - in-built geo-mapping functionality provides users with a rich, interactive experience. Visual mapping is used to display information on programme partners within proximity so members can more easily earn and redeem points.
mercator’s app will allow Club Premier members to benefit from the loyalty programme and grow their awards balance on their terms. Using their preferred mobile device, they can now manage their points and programme benefits whenever and wherever it suits them most.
“Since partnering with Club Premier in 2010, we have worked closely together to develop innovative IT solutions to enrich the experience their customers have with their business and brand,” said Mukund Srinivasan, mercator Vice President. “We need to make sure that we equip our customers with technologies that will help drive their company forward.”
The app is published on Apple and Google Play Store for public download.