Emirates is proud to be the official airline of the Rogers Cup, an annual tennis tournament held in Canada. The Rogers Cup is unique in that the men’s and women’s tournaments being held during the same week in August, and in its annual rotation between the cities of Montreal and Toronto. In odd-numbered years, the men's Rogers Cup is held in Montréal while the women's Rogers Cup is held in Toronto; for even-numbered years, the format is reversed.
The Rogers Cup is an important tournament that attracts the top names in both the men’s and women’s game. The men's Rogers Cup is a Masters 1000 event on the ATP tour while the women's Rogers Cup is a Premier 5 tournament on the WTA schedule.
Emirates’ ongoing sponsorship of the Rogers Cup has seen a number of unique activations introduced across the two tournaments. Emirates now runs a couple of CSR programs in the form of coaching clinics and a racquet return plan, as well as fan engagement activities through the Emirates Fastest Serve and in-stadia promotions. The 2011 Toronto event also saw a flyover by an A380, Emirates’ flagship plane, on Emirates Day.
Emirates’ tennis sponsorship portfolio also includes the Emirates Airline US Open Series, Dubai Tennis Championships, and BNP Paribas Open.