BNP Paribas Open

BNP Paribas Open

Emirates and BNP Paribas Open sponsorships

Emirates is the official airline of the BNP Paribas Open, an annual two-week combined Masters 1000 ATP World Tour and WTA Premier event featuring the top men’s and women’s players. Played on hard courts, the BNP Paribas Open is the best-attended tennis event outside the four Grand Slam tournaments, with over 300,000 visitors across the duration of the 14 days’ play.

In 2012, Roger Federer defeated home favorite John Isner to win a record fourth title at Indian Wells, while in the women’s event, Victoria Azarenka, fresh from her maiden Grand Slam victory at the Australian Open, defeated former champion Maria Sharapova in a one-sided final.

Throughout its sponsorship term of the BNP Paribas Open, Emirates has been delivering a number of initiatives to engage event spectators and local communities in Indian Wells. Key highlights include in stadia promotions, coaching clinics, Emirates VIP Garden Club, Emirates racquet return, and Fastest Serve programs, all of which have brought fans closer together and allowed them to experience the unique excitement of this prestigious event.

Emirates’ tennis sponsorship portfolio also includes the Emirates Airline US Open Series, Dubai Tennis Championships, Internazionali BNL d'Italia, and US Open, as well as the Rogers Cup.

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