Emirates is the Official Airline of the Barcelona Open, the oldest tennis tournament in Spain and one of the most prestigious clay-court tournaments on the ATP circuit.
The five-year deal, which runs until 2018, gives Emirates exclusive airline status in a partnership that will enable it to reach out to and engage with tennis fans across Spain. As part of the partnership, Emirates will have promotional rights to integrated branding and digital elements both on and off the court. Emirates also receives interactive hospitality rights, which include a double marquee in the popular VIP Village and an exhibition booth in the Fan Boulevard.
Emirates’ partnership with the Barcelona Open is its third tennis sponsorship in Europe after becoming the Official Airline and Premium Partner of the Internazionali BNL d'Italia (Italian Open) in May 2012 and the Official Partner of Roland Garros in April 2013.
Emirates’ tennis sponsorship portfolio also includes the Dubai Tennis Championships, the Rogers Cup, the US Open and the US Open Series, Internazionali BNL d'Italia, BNP Paribas Open, and the ATP World Tour.